How grocery stores encourage snacking
A reader from Phoenix, AZ, Maria Zafonte, sends this from a local Safeway:
From her standpoint—and mine—this is a great way to encourage overeating.
As she explained, if she bought just one bag of chips, each would cost $5.99.
But if she bought four, the unit cost was only $1.97 each.
As she put it:
The problem is what am I going to do with four bags of Doritos?? The healthier choice is financially penalized. It is very frustrating!
Indeed, it is.
One of the hallmarks of ultra-processed food products is their enormous profitability. You can bet that Safeway is not losing money on 4 bags at $1.97 each.
Even if this is a loss leader (a gimmick to get you into the store), it’s an incentive to overeat.