Food product innovation of the week: frozen PB & J sandwiches

I was astounded to see this headline:

Kellanova eyes frozen PB&J as next-gen Lunchables push into hot and cold aisles.  Kellanova is developing frozen peanut butter and jelly sandwiches as part of its strategy to expand Lunchables into new temperature zones, aiming to compete with products like Uncrustables and diversify its snack portfolio.Read More

Oops.  It’s not Kellanova doing this.  It’s Kraft Heinz’s product.

Lunchables PB&J is a no-thaw, crustless peanut butter and jelly sandwich that also includes a side of grape or strawberry flavored dip. While most ready-to-eat PB&Js are frozen, Lunchables’ offering can be eaten straight from the refrigerator with no need to wait for it to thaw.

Wait!  How did I miss this?  There already are frozen PB&J sandwiches?

People think these are better than putting their own peanut butter and jam on bread?

OK.  Whatever.

(I am so the wrong generation for these things).