General Mills ad: Nutritionism in action

Nutritionism is a term coined by the Australian sociologist, Gyorgy Scrinis, and popularized by Michael Pollan.  It means reducing the value of a food to its content of specific nutrients.

This General Mills cereal advertisement is a perfect illustration of how nutritionism works.

Here is one of the six examples:

Chocolate Chex has more iron than black beans?

This may be a true statement, but it is misleading.

What General Mills is not saying is:

• Whether  iron is absorbed from Chocolate Chex as efficiently as it is from black beans.
• What nutrients are in black beans that do not appear in Chocolate Chex.
• How much sugar Chocolate Chex provides as compared to black beans.
• Which of these foods is better for your health.

Hence: Nutritionism.