by Marion Nestle

Currently browsing posts about: Activity

May 23 2008

The “verb” campaign, analyzed

In 2001, Congress gave $125 million (a fortune!) to the CDC to develop a marketing program to encourage kids to be more active. The result was VERB (run, jump, dance, play, etc). I was dubious (I thought it was great that the CDC was teaching kids the parts of speech) but lo and behold: while the money poured in, VERB worked. But the funding stopped and the program is now history, and written history at that. Everything about it, from theoretical model to results to interpretation, is now summarized in a supplement to the American Journal of Preventive Medicine. The overview paper is a good place to start. Encouraging more physical activity is politically neutral; everyone thinks it would be great if everybody “moved more.” So how about giving CDC the funds to see if its program wizards can do the same with “eat less,” particularly of soft drinks and junk foods. Any chance for that happening?

Jan 5 2008

Physical Activity is Increasing! (?)

The Centers for Disease Control and Prevention says physical activity is increasing among U.S. adults. At least that’s what U.S. adults say they are doing. It’s almost as hard to get good information about activity as it is to get information about diet. The latest results could be true. They are consistent with some studies, but not others. If so, it’s good news but doesn’t this mean that weight gain must be due to overeating, not to too little activity (at least across the population)?

Nov 30 2007

Good news about obesity rates

The Centers for Disease Control and Promotion (CDC) announces that obesity rates are leveling off, at least among white women. The data show less favorable trends among men and women of color. One reason for the slowing down of obesity trends may be another favorable trend: the prevalence of regular physical activity seems to be increasing.