The Grocery Manufacturers Association (GMA) recently released an interactive guide to using Facts Up Front, its front-of-package nutrition symbols.
Here’s an excerpt from the GMA’s Infographic:
The GMA’s press release said Facts Up Front
empowers consumers to make informed choices. It arms them with critical nutrition information about their favorite products…Through this website, we are providing consumers with the knowledge and tools they need to build a healthful diet.
The website includes, among other things:
- Nutrition Calculator
- Interactive Label
- Nutrition Quiz
- Information for professionals
- Spanish-language version
The GMA says:
Facts Up Front labels…highlight nutrition information – calories, saturated fat, sodium and sugar per serving – in a clear, easy-to-understand format. The labels also provide consumers with valuable information about “nutrients to encourage”…The labeling program was developed in response to First Lady Michelle Obama’s call on the food and beverage industry to help consumers construct a healthy diet for themselves and their families.
As I’ve explained in previous posts, I can’t believe that this is what the First Lady had in mind. I view Facts Up Front as the industry’s end run around the FDA’s long delayed attempt to make front-of-package nutrition information actually useful to consumers.
I’m greatly in favor of eating less, eating better, and moving more as a way to manage weight in today’s food marketing environment.
But coming from GMA, the message takes on additional meaning: it’s up to you to make healthful food choices. The companies represented by GMA take no responsibility for the effects of their products on health or of their marketing on your food choices.