Currently browsing posts about: Monsanto

Dec 20 2013

Monsanto’s PR campaign “begins with a farmer”

A week or so ago I mentioned Monsanto’s concerns about its public image problem and its new PR campaign.

In Washington, DC last week, I saw what seem to be its first components in a hard copy of Politico (the online version doesn’t seem to carry the same ads).

The December 11 issue carried two Monsanto ads, this one full page:

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And this one half page:

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What farmers?  Those that use Monsanto products, of course.

This is not the first time Monsanto has used ads promoting the virtues of farmers.  Here’s one from a Monsanto campaign in 2001 that I used as an illustration in Safe Food: The Politics of Food Safety.

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Will ads like these help improve Monsanto’s public image?  You tell me.

Enjoy the weekend!

Dec 6 2013

Monsanto has a public image problem? A surprise?

Thanks to Politico for alerting us to Monsanto’s sudden discovery:  it has just recognized—can you believe this?—that it has a public image problem.

In recent months the company has shaken up its senior public relations staff, upped its relationship with one of the nation’s largest public relations firms and helped launch a website designed to combat the fallacies surrounding genetically modified organisms.

Monsanto revealed its public image worries in its annual filing to the Securities and Exchange Commission.  The SEC requires companies to list societal factors that create risk to its profitability. Monsanto’s first three:

1.  Threats to patent rights

Efforts to protect our intellectual property rights and to defend claims against us can increase our costs and will not always succeed; any failures could adversely affect sales and profitability or restrict our ability to do business.

Intellectual property rights are crucial to our business, particularly our Seeds and Genomics segment. We endeavor to obtain and protect our intellectual property rights in jurisdictions in which our products are produced or used and in jurisdictions into which our products are imported.

2. Too much regulation

We are subject to extensive regulation affecting our seed biotechnology and agricultural products and our research and manufacturing processes, which affects our sales and profitability.

Regulatory and legislative requirements affect the development, manufacture and distribution of our products, including the testing and planting of seeds containing our biotechnology traits and the import of crops grown from those seeds, and non-compliance can harm our sales and profitability.

3. Bad public relations

The degree of public acceptance or perceived public acceptance of our biotechnology products can affect our sales and results of operations by affecting planting approvals, regulatory requirements and customer purchase decisions.

Some opponents of our technology actively raise public concern about the potential for adverse effects of our products on human or animal health, other plants and the environment. .. Public concern can affect the timing of, and whether we are able to obtain, government approvals.

Even after approvals are granted, public concern may lead to increased regulation or legislation or litigation…which could affect our sales and results of operations by affecting planting approvals, and may adversely affect sales of our products to farmers, due to their concerns about available markets for the sale of crops or other products derived from biotechnology.

Maybe if the company was less aggressive about defending itself against risks #1 and #2, public relations would be less of an issue.

Do the close calls on labeling initiatives in California and  Washington worry Monsanto?  Of course they do.  They should.

I was on the FDA food advisory committee in 1994 and witnessed Monsanto’s aggressive opposition to labeling.

If public image is a problem for the company, it has nobody to blame but itself. 

The only surprise:  Why did public demands for labeling take so long?

Jun 20 2013

World Food Prize goes to Monsanto!

A reader, Leah Pressman, left this Feedback message this morning:

She sends a link to the story in the New York Times.

The world food prize foundation awarded [this year's prize] to several scientists on the teams working for Monsanto who figured out how to make genetically modified crops.

I am stunned by this and eagerly await your comments. The Times eventually mentions (see continuation) that “the foundation that administers the prize has received[...]a 5 million dollar contribution from Monsanto” among other corporations.

The World Food Prize is about agricultural productivity and has always favored industrial methods.  Monsanto produces by industrial methods.

As I keep saying, when it comes to food politics, you can’t make this stuff up.

Feb 28 2012

Occupy Your Food Supply

Yesterday was Occupy Your Food Supply Day, the latest food-related manifestation of the Occupy movement.  The day was organized by the Rainforest Action Network, which considers it a resounding success.

 The day included more than 100 events across the globe, united an unprecedented alliance of more than 60 Occupy groups and 30 environmental, food and corporate accountability organizations, and featured prominent voices including Indian environmentalist Vandana Shiva, music legend Willie Nelson, actor Woody Harrelson, authors Raj Patel, Anna Lappe, Gary Paul Nabhan, author Michael Ableman and Marion Nestle, among others.

It was a teaching day for me and I wasn’t able to do much except lend some moral support:

Marion Nestle, professor and author of What to Eat and Food Politics: How the Food Industry Influences Nutrition and Health: “While the food industry digs in to fight public health regulations, the food movement will continue to attract support from those willing to promote a healthier and more sustainable food system. Watch for more young people going into farming and more farmers’ markets, farm-to-school programs, school meal initiatives, and grassroots community efforts to implement food programs and legislate local reforms. There is plenty of hope for the future in local efforts to improve school meals, reduce childhood obesity, and make healthier food more available and affordable for all.”

The day was designed to highlight some of the least democratic aspects of our current food system:

Never have so few corporations been responsible for more of our food chain. Of the 40,000 food items in a typical US grocery store, more than half are now brought to us by just 10 corporations. Today, three companies process more than 70 percent of all U.S. beef, Tyson, Cargill and JBS. More than ninety percent of soybean seeds and 80 percent of corn seeds used in the United States are sold by just one company: Monsanto. Four companies are responsible for up to 90 percent of the global trade in grain. And one in four food dollars is spent at Walmart.

The overwhelming support for Occupy our Food Supply underscores the unity between farmers, parents, health care professionals, human rights activists, food justice advocates and food lovers around the world who are increasingly viewing their concerns as different manifestations of the same underlying problem: a food system structured for short term profit instead of the long term health of people and the planet.

What to do about all this?  Get to work on the farm bill, for starters.

Sep 7 2011

USDA seeks method to compensate farmers for GM contamination

I am a long-time reader of Food Chemical News, a weekly newsletter covering a huge range of food issues and invaluable for someone like me who lives outside the Beltway and does not have access to the ins and outs of Washington DC politics.

An item in the August 30 issue caught my attention:  USDA secretary Tom Vilsack’s instructions to his department’s new Advisory Committee on Biotechnology and 21st Century Agriculture (AC21).

Get this: Vilsack told AC21 to come up with a plan for compensating organic or conventional farmers whose crops become contaminated by GM genes through pollen drift.

According to Food Chemical News, Vilsack gave a three-part charge to the panel:

  1. What types of compensation mechanisms, if any, would be appropriate?
  2. What would be necessary to implement such mechanisms?
  3. What other actions would be appropriate to bolster or facilitate coexistence among different agricultural production systems in the United States?

Vilsack urged the committee to address the questions in order and not yield to temptation to address the third question first.

“This is a very specific charge,” Vilsack stressed. He also told the AC21 not to worry if their proposed solutions would require an act of Congress or new regulations. “Don’t worry about the mechanism. We’ll figure out how to make it happen.”

Why is Vilsack doing this?

“What motivates me is an opportunity to revitalize the rural economy,” the agriculture secretary declared. “I have no favorite [type of agriculture] here. I don’t have that luxury. I just want to find consensus. I believe that people who are smart and reasonable can find a solution.”

Responding to a question from panel member, Vilsack said the AC21′s failure to come up with solutions would result in “continuation of what we have today….If we want to revitalize rural America, we can’t do it while we’re fighting each other.”

Deputy USDA secretary Kathleen Merrigan cited the recent droughts and flooding as an “overwhelming time for agriculture.”

I wonder how we are going to prevent the loss of more farmers and encourage young people to take up farming….you have to come up with scenarios where there’s lack of data.  You don’t have to figure out the politics.  That’s my job and the secretary’s.  Just answer the questions [in the charge] and let us carry the water.

Interesting, no?

Could this possibly mean that instead of Monsanto suing organic or conventional farmers whose crops get intermingled with patented GM varieties, Monsanto might now have to pay the farmers for the damage caused by the contamination?

I can’t wait to see what AC21 comes up with.

Jan 21 2011

Eating Liberally: What about those smarmy Monsanto ads?

Every now and then, Eating Liberally’s Kerry Trueman, aka kat, writes an “Ask Marion,” this one titled, “Let’s Ask Marion Nestle: Is Monsanto’s Warm & Fuzzy Farmer Campaign Just A Snow Job?”

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KT: Now that the Supreme Court has declared that corporations are people, too (happy birthday, Citizens United!), Monsanto is apparently out to put a friendly, slightly weatherbeaten, gently grizzled face on industrial agriculture (see above photo, taken at a DC bus stop just outside USDA headquarters.)

This guy looks an awful lot like Henry Fonda playing Tom Joad in The Grapes of Wrath, which seems only fitting since Agribiz may be helping to create a 21st century Dust Bowl.

After decades of boasting about how fossil-fuel intensive industrial agriculture has made it possible for far fewer farmers to produce way more food, Monsanto is now championing the power of farming to create jobs and preserve land. Does this attempt by a biotech behemoth to wrap itself in populist plaid flannel give you the warm and fuzzies, or just burn you up?

Dr. Nestle: This is not a new strategy for Monsanto. Half of my book, Safe Food: The Politics of Food Safety (University of California Press, 2010), is devoted to the politics of food biotechnology. I illustrated it with a Monsanto advertisement (Figure 17, page 182). The caption may amuse you:

In 2001, the biotechnology industry’s public relations campaign featured the equivalent of the Marlboro Man. Rather than cigarettes, however, this advertisement promotes the industry’s view of the ecological advantages of transgenic crops (reduced pesticide use, soil conservation), and consequent benefits to society (farm preservation). In 2002, a series of elegant photographs promoted the benefits of genetically modified corn, soybeans, cotton, and papaya.

Last year, Monsanto placed ads that took its “we’re for farmers” stance to another level:

9 billion people to feed. A changing climate. NOW WHAT?
Producing more. Conserving more. Improving farmers’ lives.
That’s sustainable agriculture.
And that’s what Monsanto is all about.

That’s sustainable agriculture? I’ll bet you didn’t know that. Now take a look at the Monsanto website–really, you can’t make this stuff up:

If there were one word to explain what Monsanto is about, it would have to be farmers.

Billions of people depend upon what farmers do. And so will billions more. In the next few decades, farmers will have to grow as much food as they have in the past 10,000 years – combined.

It is our purpose to work alongside farmers to do exactly that.

To produce more food.

To produce more with less, conserving resources like soil and water.

And to improve lives.

We do this by selling seeds, traits developed through biotechnology, and crop protection chemicals.

Face it. We have two agricultural systems in this country, both claiming to be good for farmers and both claiming to be sustainable. One focuses on local, seasonal, organic, and sustainable in the sense of replenishing what gets taken out of the soil. The other is Monsanto, for which sustainable means selling seeds (and not letting farmers save them), patented traits developed through biotechnology, and crop protection chemicals.

This is about who gets to control the food supply and who gets to choose. Too bad the Monsanto ads don’t explain that.

Jan 6 2011

Wikileaks plays food politics: US vs. EU agbiotech policies

I’m still catching up on what happened during the weeks I was out of Internet contact, so I’ve only just heard about the Wikileaked diplomatic cable about U.S. food biotechnology policies.

In December 2007, the U.S. Ambassador to France, Craig Robert Stapleton, wrote the White House to demand retaliation against European Union countries that refused to allow import of genetically modified (GM) corn from the United States.

Ambassador Stapleton’s confidential memo of December 14, 2007  explained that the French government was attempting to

circumvent science-based decisions in favor of an assessment of the “common interest”…. Moving to retaliation will make clear that the current path has real costs to EU interests and could help strengthen European pro-biotech voices.  In fact, the pro-biotech side in France — including within the farm union — have told us retaliation is the only way to begin to begin to turn this issue in France.

…France’s new “High Authority” on agricultural biotech is designed to roll back established science-based decision making….The draft biotech law submitted to the National Assembly and
the Senate for urgent consideration…would make farmers and seed companies legally liable for pollen drift and sets the stage for inordinately large cropping distances. The publication of a registry identifying cultivation of GMOs at the parcel level may be the most significant measure given the propensity for activists to destroy GMO crops in the field.

The Ambassador’s recommendation?

Country team Paris recommends that we calibrate a target retaliation list that causes some pain across the EU….

Retaliation?  Against friends?  Even the Bush administration knew better.  The Obama administration also has not taken this advice.

The product at issue was a variety of Monsanto’s GM corn.   Could Monsanto have had anything to do with the Ambassador’s pointed interest in this matter?  Wikileaks: any chance for more documents on this matter?

Oct 18 2010

Monsanto: the worst stock of 2010?

Some investment analysts have annointed Monsanto, the 800-pound gorilla of the food biotechnology industry, as the worst stock of the year.  Whether or not the company is really doing that badly, it is not having a good year.

For starters, its income  fell by half since its last fiscal year.

That’s bad news, but there’s more.  Just in the last few weeks:

  • Monsanto’s SmartStax corn which has been bioengineered to contain eight inserted genes turns out to produce yields that are no higher than those from the less expensive GM corn containing only three inserted genes.
  • Sales of Monsanto’s Roundup herbicide are way down since it went off patent.  Farmers prefer to buy the cheaper Chinese generics.
  • More and more weeds are becoming resistant to Roundup.  To kill them, farmers have to buy other, more toxic herbicides, defeating the whole point of using this herbicide.
  • The Justice Department has Monsanto under investigation for possible antitrust violations.

It’s almost enough to make you feel sorry for the company.

Maybe Monsanto could take the present crisis as a sign that it’s time to make some real effort to elicit public support.  How about petitioning the FDA to allow GM foods to be labeled, for starters?

Hey, I can dream.

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