USDA proposes to define “Natural”
The Department of Agriculture, apparently concerned about consumer confusion over what “natural” meat might be, is proposing to define the term. Right now, “natural” means minimally processed plus whatever the marketer says it means, and nobody is checking (I devote a chapter of What to Eat to explaining all this). This proposal, as the USDA explains, would be a voluntary marketing claim (“no antibiotics, no hormones”). The proposal is open for comment until January 28. Want to comment? Do that at this site.