This is a Fireside Chat at Expo East’s Sustainability Summit with Food Tank’s Danielle Nierenberg at 2:55 at the Philadelphia Convention Center. Information about Expo East, the Natural Products Trade Show, is here.
And now…orange juice!
I’ve been hearing about Alyssa Hamilton’s new book (pub date: May 26) for some time now. It’s called “Squeezed: What You Don’t Know About Orange Juice.” From what I can tell, it takes on the orange juice industry for processing the joy out of the juice. Hamilton is currently with the Institute for Agriculture and Trade Policy in Minneapolis. She is Canadian and the Toronto Star has just interviewed her about the book.
I’m looking forward to reading it. My son in California has an orange tree growing in his backyard. The juice from its oranges is delicious even though it doesn’t taste nearly as sweet as commercial orange juice. Orange juice producers want to offer a stable, consistent product. It sounds like this book suggests that the taste-and-health costs of that consistency are pretty high.