Jamie Oliver’s fix on American school food: watch the video

Jamie Oliver, the British celebrity chef who has taken on school food as a personal crusade against childhood obesity – and with some success in Great Britain – wants to do the same for us.  He is starting with a school in Huntington, West Virginia, a community that gives itself credit for being the unhealthiest in America.

Thanks to NYU student Jessica Watkins for forwarding this video of his plans. The reactions of people in the community to Jamie’s ideas are especially interesting.

This is the start of a TV series.  Is his campaign about theater or is this real public health?  I guess we’ll have to watch and decide.

Update March 7: Here’s Jamie Oliver’s famous TED video.