I’m addressing graduates of the Johns Hopkins Bloomberg School of Public Health at 9:00 a.m. Information is here. It will be streamed online.
by Marion Nestle
Nov
19
2014
Progress on ending soda industry marketing to kids? Not much.
The Yale Rudd Center for Food Policy & Obesity has just released its 2014 Sugary Drink FACTS report.
Some of the findings:
- Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and increase since the previous year.
- Children and teens remain key target audiences for that advertising.
- Much marketing is done through Facebook, Twitter, YouTube, and advergame apps.
- Pepsi spent $16 million on Spanish TV advertising in 2013, up from none in 2010.
- Dr Pepper Snapple spent $20 million (up from $7 million in 2010) to support its regular sodas.
- African-American teens watch more than three times as many ads for Coca-Cola as do white kids.
Useful Rudd Center resources:
- 4-page summary
- Full Report
- A video
- Tools for consumers
- Tools for researchers