by Marion Nestle
Feb 19 2016

Food-Navigator USA’s collection on health & wellness

Health and wellness and terms like natural and organic help food manufacturers sell products. offers this collection of its articles addressing the question, “What does health & wellness mean to consumers today? We ask what Americans now expect of the food industry, and which innovative firms are best placed to meet their evolving needs.”

  • Mushrooms: The go-to ingredient for 2016?: Mushrooms will feature more prominently in plant- and meat-based dishes in 2016, predicts the Mushroom Council, which says domestic production and value are at an all-time high, while ‘blended’ burgers, meatballs and tacos combining ground meat and chopped mushrooms are gaining significant traction in the foodservice market… Read
  • How ‘progressive consumers’ are redefining health and wellness… and is fat really back?: While cynics observe that biodynamic cane sugar is still sugar, and gourmet Himalayan pink salt is still good old sodium chloride, it’s a fact that trends which might seem to have niche appeal are increasingly heading to the mainstream, and that a small, but increasingly influential group of what Hartman Group calls ‘progressive consumers’ is now redefining food culture. .. Read
  • Marketing Health: Will the healthier option still be the pricier one?: Forget dieting or “cheat days.” Some food industry observers believe the general populace is more concerned for their holistic health, and the CPG industry is taking the hint. By 2020, opening a bag of chips guilt-free doesn’t have to mean splurging more at the “healthy food” part of store shelves… Read
  • C-stores offer growth opportunity for better-for-you brands: Convenience stores, often considered a destination for indulgent, unhealthy snacks, could offer a new growth opportunity for better-for-you brands as the channel’s core audience begins shifting slightly towards more health-conscious shoppers, according to research from the Hudson Institute and Natural Marketing Institute… Read
  • Farmer with a Dell

    It becomes obvious “health and wellness” have become buzzwords for fads and food snobbery. And that’s exactly how foodies prefer it to be.

    Nestle likes to blame the food industry, but it is merely responding to this trend that has been created by cultists operating under cover of titles such as dietitian and public health educator. Pop science rules the day with these quacks…and it all conveniently plays right into the hands of marketers. If educators had stuck with science we would still be quibbling over advertising and labeling, but arguing meaningful issues instead of the purely asinine food police rhetoric we now suffer.

    This is how Marion Nestle and her generation of food fakers have failed us. We have all systematically grown obese and diabetic on their watch, as if none of their knowledge and advice was ever valid. The proof is in the pudding, as they say. Oink, oink, oink, kumbuya!, oink, oink, oink.