FoodNavigator USA’s Special Edition on Sweeteners

FoodNavigator-USA, a food-industry newsletter that I read regularly, publishes occasional “Special Editions,” meaning collections of articles it has published on specific topics.  This one is on Sweeteners and Sugar Reduction,

Food and beverage manufacturers have a far wider range of sweetening options than ever before, from coconut sugar to allulose, monk fruit and new stevia blends. This special edition looks at the latest market developments, the changing political landscape, formulation challenges and consumer research. It will also address some labeling and regulatory issues affecting the market, from new FDA requirements to list added sugar on the Nutrition Facts label and the extent to which the ‘GMO factor’ is impacting purchasing decisions for sweeteners.

• Senomyx unveils ‘natural’ sweetener breakthrough, plans GRAS notification by end of 2019: Senomyx has identified a new zero-calorie, high-potency sweetening compound found in trace levels in monk fruit, which it plans to produce on a commercial scale via fermentation… Read
• Consumers want stevia from the leaf, says PureCircle: ‘They want naturally-sourced plant-based ingredients’: As the technology around producing steviol glycosides continues to evolve, transparency in labeling will be critical if consumer trust in ‘natural’ sweeteners is to be retained, says PureCircle, which claims to be the “clear market leader in terms of production capacity and R&D” when it comes to stevia extracts… Read
• Where next for stevia? From designer glycoside blends to fermentation and enzyme modification: If high purity Reb A used to be the only game in town when it comes to stevia, the game has become a lot more sophisticated in the past couple of years as suppliers compete to provide the best-tasting combinations of steviol glycosides, and products become more application-specific, says Sweet Green Fields chief science officer Mel Jackson PhD… Read
• Allulose could change the sugar reduction game… if labeling rules are changed, says Tate & Lyle: Allulose – an ultra low-calorie sugar found naturally in jackfruit and figs that Tate & Lyle is making in commercial quantities from corn using enzymes – has got some high profile advocates including Quest Nutrition, but would gain significantly more traction if manufacturers were not required to include it as added sugar on US food labels, says Tate & Lyle… Read
• FDA issues GRAS no objection letter for Sweegen’s Bestevia Reb-M – which starts with the leaf, then undergoes ‘enzymatic conversion’: California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M – manufactured from stevia leaf extracts converted to Reb M using enzymes – for use as a general purpose sweetener for food and beverage applications in the US… Read
• Big Tree Farms unveils golden coconut sugar to compete with refined white sugar: ‘This is going to be a truly disruptive sweetener’: Big Tree Farms has developed a paler, finer ‘golden’ organic Fair trade coconut sugar that can replace refined white sugar in applications where coarser, darker coconut sugars aren’t ideal, says the company, which has been selling coconut sweeteners for a decade and is still generating double digit growth year-on-year as consumers embrace their ‘unrefined’ and low-GI credentials… Read
• New kid on the block explores novel business model for stevia production: California-based B’BOX Group claims to have developed a proprietary technique for producing clean-tasting, high-purity stevia extracts that is so fast and cost-efficient that it says leading CPG manufacturers are considering buying the technology and producing their own sweeteners – a new model for the industry… Read
• ADM teams up with GLG Lifetech to add stevia and monk fruit to its portfolio: ADM is bringing two sweetener brands, SweetRight stevia and VerySweet monk fruit, to market following a tie up with Canadian high potency sweeteners specialist GLG Lifetech… Read
• Should foods high in added sugar be disqualified from making nutrient content and health claims?  High levels of added sugar should disqualify foods from being able to make health claims, or nutrient content claims such as ‘healthy’ or ‘high fiber,’ argues a citizen’s petition filed last week by the nonprofit advocacy group the Union of Concerned Scientists… Read
• Confused about added sugar? FDA issues draft guidance on Nutrition Facts changes: The FDA has attempted to clear up some of the confusion over defining and calculating added sugar, in new draft guidance designed to help firms get to grips with the key changes it is making to the Nutrition Facts panel… Read
• Sparkling ICE unveils $37m ad campaign, queries soda tax inconsistencies: ‘It’s a mess’: Talking Rain Beverage Co has unveiled a $37m national ad campaign that president Kevin Klock says will give Sparkling ICE a stronger brand identity – something it has historically lacked, despite its meteoric growth (estimated retail sales have surged from around $10m in 2011 to well over $600m today)… Read
• Ag Committee weighs whether SNAP should pay for sugary drinks: Prohibiting the purchase of sugar-sweetened beverages and other “unhealthy” foods and beverages with SNAP benefits, also known as food stamps, likely would not discourage their consumption, but would be costly and difficult for retailers to implement, industry stakeholders argued on Capitol Hill last week. .. Read
• Kellogg, Post & General Mills hit with wave of lawsuits as plaintiff’s bar turns up the heat on sugar: If a high percentage of the calories in your product are from added sugar, and you are stating or implying that it’s healthy and nutritious, are you at risk of a false advertising lawsuit? A flurry of lawsuits recently filed vs Kellogg, General Mills and Post Foods suggest the answer is yes, although legal experts predict the plaintiffs face an uphill battle… Read
• Misfit Juicery’s two-prong approach to addressing the anti-sugar trend’s threat to juice: Startup Misfit Juicery is taking a two prong approach to the growing threat to the juice category posed by consumers’ increasing concern about sugar, and in doing so is setting itself apart from the competition… Read
• Health advocates argue for a tax on sugary drinks in Canada to save lives and healthcare costs: Twenty-four public health advocates and organizations are calling on the Canadian government to levy a significant tax on manufacturers of sugary drinks to discourage consumption and help fund healthy living initiatives… Read
• In age of sugar reduction and ‘clean label,’ sweetener manufacturers adapt: A combination of shifting consumer demand for ‘clean label’ and a new FDA requirement to list added sugars on nutrition panels means sweetener manufacturers are navigating through new territory… Read
• Chicago snack start-up No Denial Foods targets low-sugar shoppers seeking indulgence: “Sugar is the new fat” when it comes to dietary villains, says No Denial Foods Founder Debbie Wood. “Sugar is going to be on a lot of people’s radar.”.. Read