I’m speaking at the Aspen Ideas Festival: Health. I’ll be interviewed by Helena Bottemiller Evich of FoodFix from 9:00 to 9:50 a.m.. Topic: “Making sense of nutrition science.”
A group called RethinkX has produced an attention-getting report: “Rethinking Food and Agriculture 2020-2030.”
Its press release argues that new lab-based technology will thoroughly disrupt dairy and cattle farming.
By 2030, the dairy and cattle industries will have collapsed as animal-derived foods are replaced by modern equivalents that are higher quality and cost less than half as much to produce. The rest of the livestock industry will suffer a similar fate.
Furthermore, the new products will be “ever cheaper and superior – more nutritious, healthier, better tasting, more convenient, and more varied.”
The press release says that via a process of “death by a thousand cuts,”
different parts of the cow (meat, milk, collagen, and leather) and the markets they serve will be disrupted separately and concurrently by different technologies and business-model innovations that overlap, reinforce, and accelerate one another…The key to understanding the disruption of the cow is that PF [precision fermentation] only needs to disrupt 3.3% of the milk bottle – the key functional proteins – to bring about the collapse of the entire cow milk industry.
The report predicts that by 2030:
Really? Is the technology that good, approved, and acceptable?
It’s hard to take this seriously at this point, but the trends are worth watching.
I’m wondering what the cattle and dairy trade groups and lobbyists have to say about all this.