by Marion Nestle
Feb 13 2020

What’s up? Plant-based meat and dairy substitutes

I’ve been collecting items on what’s happening in the plant-based food world.  Lots.  It’s the hot new topic, as demonstrated by a recent Rabobank Talking Points survey.

For starters, do not miss the competing 30-second, spelling bee videos.  The first is from the Center for Consumer Freedom,  the discredited PR firm that never reveals who pays for their campaigns, although this one is pretty easy to guess; it aired in Washington, DC during the SuperBowl.  The 30-second rebuttal parody is from Impossible Foods, the inventor and marketer of Impossible BurgersCNBC has an exceptionally clear account of what this is all about.

Next, check out the February edition of Scientific American, which has a page titled “Meat the Imitators.” This lists the ingredients of four imitation meats, including Impossible Burger, in comparison to a burger made with real beef.  Worth a look.

Then, see The Guardian on how all this happened (with a long section on cell-based meat, as well).

And now to the industry perspective: