Tone deaf ad of the week, UK version: Krispie Kreme

Thanks to  Jane Snell for alerting me to the UK’s Krispie Kreme efforts to deal with Covid-19.  It provides a Krispie Kreme Coronavirus Update website.

In addition to delivering surprise doughnut packages, we opened our first drive-thru in Manchester on 16^th April. The drive-thru is serving NHS, Police and Fire workers, who will be eligible to receive complimentary hot drinks and one of our three-packs of original glazed doughnuts. We hope to have all nine of our drive-thrus opened by the 27^th April, to serve NHS, Police and Fire workers, to support them in the battle against COVID-19.

The Update’s Community page, “Serving Smiles,” says:

We’ve all been asked to do our bit. To stay at home and patiently sit. To social distance. To wash our hands. To clap for carers. To call our grans. Big or small we all have our part to play. And ours? It’s delivering moments of joy each day. Now more than ever you all deserve a treat. And we want to remind you that life can be sweet. So we are back up and running throughout the British Isles. We are here to serve. Here to serve smiles.

It gets better: Krispie Kreme wants you to join its social movement.

The site comes with a Coronavirus Q and A.  I know you will be relieved to see this one:

The CEO says “I want to reassure you that the safety and wellbeing of our staff will always be our No 1 priority.”

Yeah, right.

I don’t see anything here about worker pay, alas.

Or about how eating fewer doughnuts might be a good idea right now.