I’m keynoting the workship on Food, Ethics, Politics at 4:00 with a reception to follow. My talk, “”Food, Ethics, Politics: The View from 2022,” will be in the Andlinger Center for Energy and the Environment, Maeder Hall, Room 002. This event is part of the University Center for Human Values (UCHV) Conferences, Workshops & Special Events. To register to attend, click here.
Industry marketing award of the week: California vegetables
I saw this is a tweet from @WesternGrowers, the trade association that represents “local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico…We grow the best medicine in the world.®”
High marks to the Western Growers Association for producing this ad.
- It has interesting facts. I did not know all this.
- It does not have misleading health claims about superfoods.
My one quibble: the confusing denominator. The percentages can’t be of all of the vegetables consumed in the US; they have to be the percentages of US grown vegetables.
According to Rural Migration News, the US imports almost two-thirds of its fresh fruit and one-third of its fresh vegetables.
Even so, I like the ad.