Industry marketing award of the week: California vegetables
I saw this is a tweet from @WesternGrowers, the trade association that represents “local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico…We grow the best medicine in the world.®”
High marks to the Western Growers Association for producing this ad.
- It has interesting facts. I did not know all this.
- It does not have misleading health claims about superfoods.
My one quibble: the confusing denominator. The percentages can’t be of all of the vegetables consumed in the US; they have to be the percentages of US grown vegetables.
According to Rural Migration News, the US imports almost two-thirds of its fresh fruit and one-third of its fresh vegetables.
Even so, I like the ad.