Marketing to dietitians: the benefits of MSG
Members of the Academy of Nutrition and Dietetics get SmartBriefs sent to their email addresses.
The subject line of this one: “A Surprising Sodium Reduction Tool for Your Clients”
It is an advertisement; it even says so. But it does not say who paid for it.
To find that out, you have to click on the subscribe or resource links.
Bingo! Ajnomoto, the maker of MSG.
All of this is to convince dietitians to push MSG as a salt substitute:
Extensive research has affirmed not only the ingredient’s safety, but its benefits for sodium reduction. Even the National Academies of Sciences, Engineering and Medicine has recognized MSG as a tool to reduce sodium in the food supply.
Is this a good or bad idea? MSG still has sodium and its health effects remain under debate.
This kind of sponsorship should be disclosed, front and center, in ads like this, especially because much of the research demonstrating benefits of MSG was funded by guess which company.
The Academy of Nutrition and Dietetics should not permit ads that lack full disclosure.
Members: Complain to the Academy that you want these ads to stop.
Thanks to Jackie Bertoldo for alerting me to this one.