I’m giving the opening keynote at the Maine Grain Alliance’s 2025 Kneading Conference, which culimiantes in the Maine Artisan Bread Fair on July 26. My talk is at 8:30 a.m. at the Strand Cinema in Skowhegan, Maine. I’m really looking forward to this one.
by Marion Nestle
Jun
28
2022
Annals of marketing inventiveness: selling OJ
Nostalgia: I can still remember 6-ounce glasses of freshly squeezed orange juice.
Never mind, it’s a new world.
My former student and now colleague, Lisa Young, did not want me to miss this one: Tropicana’s campaign to pour orange juice over cereal.
Tropicana has invented a special cereal for this purpose (I wonder how it tastes?).
But I’m sure Tropicana would be pleased if you poured OJ on any other cereal.
OJ is fine, but watch out for the 22 grams of sugar in 8 ounces (one orange has about 12).