Industry-funded study of the week: “ultra-processed”

Ultra-processed foods (UPFs) are a big issue in nutritiion these days, because we eat so much of them, observational studies link them to poor health, and controlled clinical trials show they cause people to eat more calories from them than from minimally processed foods.

The implication of current evidence is clear: avoid eating a lot of ultra-processed foods.

These, unfortunately, are among the most convenient, least expensive, and most profitable foods in supermarkets.

Consequently, they have triggered enormous pushback from:

• Big Food companies, which want you to eat more of their ultra-processed foods, not less
• Some nutrition scientists, who don’t like the idea of excluding the small number of ultra-processed foods that have better-than-average nutritional value
• Smaller “healthy” food companies making products that meet the definition of ultra-processed (industrially produced, full of additives, etc)

Phil Baker, an Australian scientist who is the lead author on a paper in a forthcoming Lancet series on ultra-processed foods (I’m a minor co-author on a couple of them), sent me this example of critics in the smaller “healthy” category.

The critics wrote in The Conversation: Ultra-processed foods might not be the real villain in our diets – here’s what our research found 

Some UPFs do deserve concern. They’re calorie dense, aggressively marketed and often sold in oversized portions. But they’re not a smoking gun.  Labelling entire categories of food as bad based purely on their processing misses the complexity of eating behaviour.

The study:  Food-level predictors of self-reported liking and hedonic overeating: Putting ultra-processed foods in context.  Appetite Volume 213, 1 September 2025, 108029

Conclusion: “This research demonstrates how nutritional characteristics of foods contribute to self-reported liking and hedonic overeating. Considering people’s beliefs about nutrient and sensory attributes can explain more than nutrients alone, and there are negligible additive contributions from CFR [carbohydrate to fat ratio] or UPFs on food reward.”

Funding: “This study was funded by Slimming World, UK, and the School of Psychology, University of Leeds.”

Comment: And what might Slimming World be?   Oh.  It’s a subscription meal plan.

Slimming World’s Food Optimising plan is a flexible, hunger-busting way to eat real food that fits in with every taste, lifestyle, family and budget – so it’s easy to stick to and even easier to enjoy. Based on tasty, healthy foods that everyone will love, Food Optimising helps slimmers cut calories without counting them, and get real results that last.

Of needing to avoid UPFs, Slimming World says

We also feel clear guidance on the difference between what constitutes a UPF and what is a processed food but can be consumed as part of a healthy, nutritionally balanced diet is essential, to avoid misinterpretation and confusion.

This company must make “healthy” UPF meals.  As we know from a recent clinical trial, people still eat more calories from UPFs, even when they are healthy (I will write about that trial as soon as Nature Medicine publishes my accompanying editorial).

In the meantime, I still think it’s a good idea to minimize intake of UPFs and eat minimally processed foods as much as possible.