Why the dietary guidelines matter: Avocado marketing!

I received this e-mailed message from the Avocado Nutrition Center, sponsored by the Hass Avocado Board (a USDA-sponsored research & promotion—checkoff—program).

Indeed, the New Pyramid does highlight avocados.  What a gift to the Hass Avocado Board!

Comment: As I’ve pointed out repeatedly (see my previous posts on these guidelines), the new guidelines and pyramid have losers (ultra-processed foods, sugars, refined carbohydrates, and even whole grains) and winners (meat, dairy, beef tallow—and avocados.  The avocado board is not missing a chance to take advantage of this.  That’s its job!