Currently browsing posts about: Taste

Alert to readers: Amazon.com displays listings for several more workbooks, study guides, and cookbooks purportedly based on my book, What to Eat Now (see previous post on this).  I did not write any of them.  Caveat emptor!

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Thanks to Erin Croom from Small Bites Adventure Club! for sending this one.

• The Study: The Sweet Tooth Trial: A Parallel Randomized Controlled Trial Investigating the Effects of A 6-Month Low, Regular, or High Dietary Sweet Taste Exposure on Sweet Taste Liking, and Various Outcomes Related to Food Intake and Weight Status. The American Journal of Clinical Nutrition. Available online 27 November 2025, 101073. https://doi.org/10.1016/j.ajcnut.2025.09.041
• Methods: The investigators gave 180 healthy adults dietary advice plus about half their calories from meals containing 7%, 35%, or 80% food and beverages sweetened with sugars or artificial sweeteners.
• Results: no differences in sweet taste liking or perception or sweet food choice.
• Conclusions: “In the current trial, altering exposure to sweet-tasting foods did not change sweet taste liking, nor other outcomes. These results do not support public health advice to reduce exposure to sweet-tasting foods, independent of other relevant factors such as energy density and food form.“
• Funding: “The sweet tooth project…also received private contributions from: American Beverage Association, Apura Ingredients, Arla Foods amba, Cargill R&D Centre Europe BVBA, Cosun Nutrition Center, DSM-Firmenich, International Sweeteners Association, SinoSweet Co., Ltd., and Unilever Foods Innovation Centre Wageningen.”
• Conflict of interest: “MM has previously received research funding from Royal Cosun (sugar beet refinery) and Sensus (inulin producer) and has received expenses from ILSI Europe. MB has received research funding from Horizon 2020 SWEET…KMA has previously received research funding from the International Sweeteners Association, BE, and has current funding from The Coca Cola Company, US, and Ajinomoto Health and Nutrition North America Inc. US; KMA has received speaker’s expenses from EatWell Global and PepsiCo. KdG is a member of the Global Nutrition Advisory Board of Mars company. KdG has received travel, hotel, and speaker renumeration from the International Sweeteners Association, and received speaker expenses from ILSI North America.”

Comment: The point of all this was to demonstrate that public health recommendations to reduce sugar intake in order to reduce the taste for sugar won’t do any good, so why bother.  To restate the obvious: sugars have calories but no nutrients, and taking in a lot of them at once—as in soft drinks—messes up metabolism and is best avoided.  Eating less of sugary foods and drinks is always a good idea.  But, as I am always pointing out, eating less is bad for business.  Hence this study.

Alexandra Logue, The Psychology of Eating and Drinking 4th Ed, Routledge, 2014.

I’m always being asked questions like “what about psychology?”  “Isn’t stress a major factor in overeating?”

I couldn’t be happier to see this book again, now in its 4th edition, and have the chance to blurb it:

Alexandra Logue’s now classic text is the place to begin exploring how our psychology—as distinct from genetics–influences human taste preferences, eating behavior, and food choices.  Logue deals with the evidence available to help explain anorexia, obesity, alcoholism, and the near universal craving for chocolate.  Does psychology matter in food choice?  Here’s where to answer that question.

Two thoughtful books about how to think about food:

Peter Kaminsky, Culinary Intelligence: The Art of Eating Healthy (And Really Well), Knopf, 2012.

I blurbed this one:

Peter Kaminsky’s rules for taking pounds off and keeping them off are based on a really good idea: flavor per calorie.  That works for him and should make dieting a pleasure.

His chapter titles get the tone and flavor: The fundamentals of flavor, the elements of taste; the joy of cooking.  And he offers a practical guide to restaurant dining.  Most useful.  He’s a good writer and the book is fun to read.

Barb Stuckey, Taste: What You’re Missing: The Passionate Eater’s Guide to Why Good Food Tastes Good, Free Press, 2012.

Stuckey is a professional food developer for whom understanding what makes for taste and flavor is essential.  This chatty and accessible book is a great introduction to how and what we taste, and why.  She ends it with a chapter on 15 ways to get more from every bite.  My favorite: “be adventurous, but patient.”

The New York Times has just caught up with the study demonstrating that 3 to 5 year old kids prefer foods in McDonald’s wrappers even when foods in plain wrappers also come from McDonald’s (see my previous post on McDonald’s). Advertising Age, however, has quite another interpretation of this research: bad science (“small sample, obvious agenda”). My favorite part of the Advertising Age story is the advice given to McDonald’s by an expert in damage control. “One good way to handle it, he said, would be to plant some experts or scientists on TV to debunk the study, rather than offer up McDonald’s own executives.”

Right–let’s spin the best science money can buy. Give McDonald’s credit for handling this “crisis” without resorting to such tactics.

Give kids identical foods, some in McDonald’s wrappers, some not, and ask the kids which ones they like best. Big surprise: they like the foods labeled McDonald’s much better, especially if they often eat at McDonald’s or watch a lot of television.   And these were little kids–aged 3 to 5.  That’s the gist of a new study from the Archives of Pediatric and Adolescent Medicine, a journal not on my usual reading list so I am indebted to the UC Berkeley Center for Family and Community Health for sending it to me. Actually, the effect of branding on kids’ taste preferences is so easy to demonstrate that even kids can prove it. In my book Food Politics, I quote a science fair project done by a couple of 13-year-olds in Portland, OR who did the same experiment with their classmates’ soda preferences. This is why companies are so eager to put their brand in every possible place where kids can see it. It makes kids want to eat brand-named foods (what I call “kids’ foods”) and not want to eat foods without brands. As for adults….?