I’ll bet that a study published by the American Association of Wine Economists will be a top candidate for this year’s IgNobel Prize (the prize given for “research that makes you laugh and then think”). Investigators somehow convinced a bunch of volunteers to undergo a blind taste test of liver pâtés and dog food. Participants knew that one of the samples was dog food, but not which one. They gave the dog food the lowest marks on taste, but only 17% identified it as dog food. Everyone else thought it was just bad pâté. This must say something about the average American palate, alas. To address that question, Stephen Colbert did his own taste trial on camera. Too salty, he says. Indeed.
Next public appearance
I’m doing a bookstore reading at 3:00 p.m. on the tenth anniversary edition of Food Politics, out May 1. Omnivore Books, 3885 Cesar Chavez St (between 26th and 27th, @ Church)