by Marion Nestle

Currently browsing posts about: Fruits-and-vegetables

Jun 25 2014

NYC’s Green Cart initiative achieves its goals, say Columbia U. researchers

Columbia University researchers have issued an evaluation of New York City’s Green Cart Initiative, which puts street vendors selling fruits and vegetables into low-income areas.

The initiative has three purposes: to change the NYC food landscape, to expand economic opportunity for vendors, and to promote healthier eating for low-income residents.

The Green Carts Evaluation reports much success on all fronts.

  • Green carts are on the streets
  • 80% of vendors say they are making a living.
  • 71% of customers say they are eating more fruits and vegetables.

According to the press release, “Columbia SIPA researchers also find Green Carts are creating economically viable small business opportunities for immigrant entrepreneurs, recognize important role of philanthropy in promoting and supporting innovative public policy.”

This last refers to the funder, the Laurie M. Tisch Illumination Fund.

The report also identifies what it calls “opportunities to enhance the program” (translation: things that are not working so well):

  • Green Carts are not distributed evenly throughout all high-need targeted areas.
  • Green Carts are located close to public housing in only one borough.
  • There is an inadequate tracking system for where Green Carts are or how many are on the streets.

Still, it looks like the program is working out according to plan.

This is a pleasant surprise.  I’ve been dubious about the program, mainly because every time I forget and buy berries at one of those carts, they turn out to be moldy.

Correction and apology, June 26: Thanks to Karen Karp for pointing out that the street vendors from whom I bought moldy berries could not possibly have been part of the Green Cart Initiative.  Green Carts, she points out, are

  • Distinguished by an iconic umbrella.
  • Only permitted in certain areas of the city–low-income, “food desert,” high diet related disease.  In Manhattan, that means North of 97th street on the East side, and 110th street on the West.

I bought berries from carts South of 14th street.

Green cart vendors: I apologize.  Please accept and forgive.

Mar 10 2014

The farm bill promotes fruits and vegetables? Really?

I was surprised to read in yesterday’s New York Times that the farm bill was full of goodies for fruits, vegetables, and organics.

While traditional commodities subsidies were cut by more than 30 percent to $23 billion over 10 years, funding for fruits and vegetables and organic programs increased by more than 50 percent over the same period, to about $3 billion.

I took a quick look at the cost accounting.  Giving these program listings the benefit of the doubt:

TITLE AND PROGRAM $ MILLIONS/10 YEARS
SNAP
  Assistance for community food projects     36
  Food insecurity nutrition incentive   100
  Pilot for canned, frozen fruits, vegetables       5
Organic
  Research and extension   100
  Specialty crop research   745
  Beginning farmer development   100
  Foundation for Food and Ag Research   200
Horticulture
  Farmers market, local food promotion   150
  Organic ag and tech upgrade     10
  Organic product promotion order     61
  Plant pest and disease management   193
  Specialty crop block grants   270
Miscellaneous
  Outreach to socially disadvantaged producers     50

 

Even stretching the items like this, it’s $2 billion over ten years, not 3.   $2 billion is good; $3 would be better.

What am I missing here?

This morning, Politico Pro Agriculture summarized what states are doing to promote local food production:

Arizona: HB 2233 would create a task force to develop recommendations for how the state can improve the quality and nutrition of food sold in state facilities, including suggestions for promoting locally grown food: http://1.usa.gov/1qniAzl

Hawaii: HB 1184 seeks to set a state-wide food sustainability standard to be achieved by 2025 that would increase the availability of locally grown and produced foods to reduce the state’s reliance on imports. The standard would be set at a level double the cash farm receipts that are produced in 2015: http://1.usa.gov/1oDB9LL

HR 82 and its senate companion SCR 6 calls on the state departments of agriculture and education to develop a farm-to-school program that would provide locally grown produce to public school salad bars: http://1.usa.gov/1h4Yq6v

SB 524 similarly seeks to create an agricultural development and food security program under an existing economic development statute that would seek to increase demand for and access to locally grow foods through promotional campaigns and improving infrastructure, among other things: http://1.usa.gov/1fiiYWP

Iowa: H2426 seeks to promote small farmers through a new financial assistance program, a marketing program, a revolving grant program and a property tax exemption for farmers who sell their products to state facilities or schools. The measure also calls for state facilities, when cost effective, to purchase from local farmers: http://bit.ly/1hYHJMg

Kansas: SB 380 aims to create a local food and farm task force to develop funding and policy recommendations for supporting and expanding local food production. The task force would be required to issue a report to the legislature by the beginning of the 2016 legislative session: http://bit.ly/1fP9Lv9

New Jersey: SR 44 calls on state and local government entities to purchase locally made food and products: http://bit.ly/1dG8XX4

Michigan: HB 4487 would amend an economic development statute to include the creation and funding of programs to promote local agriculture: http://1.usa.gov/1oDBkH5

Mississippi: HB 1556 would provide a state income tax credit to grocers that amounts to 25 percent of the cost of purchasing locally grown and produced products starting in 2014: http://bit.ly/OaTaWq

Missouri: HB 2088 would create a “Farm-to-School Program” within the department of agriculture to help facilitate the use of locally grown produce in school meal programs through a website and database that would link farmers and schools. The bill, which was introduced March 5, sets up a task force that is charged with developing recommendations for the program: http://on.mo.gov/1fij1SA

New Jersey: SR 44 calls on state and local government entities to purchase locally made food and products: http://bit.ly/1dG8XX4

Rhode Island: H7494 would create a task force for developing recommendations on how to improve the nutrition of food sold at state facilities, including promoting locally grown products: http://bit.ly/1fwAA0W

Lest we forget, the Center for Responsive Politics produced these statistics on farm bill lobbying:

  • 325. Number of companies and organizations registered as lobbyists in 2013 to work on the Senate’s farm bill through the end of October 2013 — the fifth-most of any legislation
  • 111.5 million.  Amount “agribusiness” spent on lobbying in the same period, more than even the defense industry and labor unions.
  • 93 million.  Amount companies and individuals in agriculture made about in campaign donations during the 2012 presidential campaign.

If we want the next farm bill to promote fruits and vegetables (a.k.a. specialty crops), we need to start working on it right now.

Jan 24 2014

A commentary on Subway’s “pile on the veggies”

A reader sent me this commentary on yesterday’s post, source unknown.

If you know who created this, please send.

Enjoy the weekend!

Jan 23 2014

Let’s Move!’s latest move: Subway will “Pile on the Veggies”

This morning, Subway is announcing that as part of its commitment to Let’s Move!’s efforts to reverse childhood obesity, the chain will put $41 million into encouraging kids to “pile on the veggies.”

Subway says it will:

  • Run a fun campaign to get kids to eat more fruits and vegetables.
  • Set nutrition standards for marketing to kids.
  • Strengthen its “already nutritious” children’s menu.
  • Put signs on doors that say “Playtime powered by veggies.”
  • Do a video collaboration with Disney’s Muppets to encourage piling on the veggies.
  • Provide kids’ meals with lowfat or nonfat milk or water as the default.

I could, but won’t, nitpick over the nutrition standards.  Let’s just say they are a start.

But I love it that Subway is focusing on foods—veggies, apples, and no sodas unless parents specifically order them.

And I think “pile on the veggies” is one terrific slogan.

I will be keeping an eye out for those signs on Subway’s doors and the other ways the chain says it will promote healthier meals for kids.  I didn’t see anything about when all this starts, but I hope it’s soon.

Jan 20 2014

How to get people to buy healthier food: cardboard cutouts?

Can it really be this easy?  Morrison’s, a grocery chain in the U.K., put cardboard cutouts of doctors near the produce section.

A new pilot scheme in a Morrisons store in Salford, using cardboard cut-outs of local GPs in the fresh produce aisles delivered a 20% rise in the sales of fresh fruit and a 30% uplift for frozen fruit.

All of this is part of Great Britain’s Public Health “Responsibility Deal,” which aims to enlist businesses to voluntarily promote health objectives.

The Responsibility Deal embodies the Government’s ambition for a more collaborative approach to tackling the challenges caused by our lifestyle choices.

Organisations signing up to the Responsibility Deal commit to taking action voluntarily to improve public health through their responsibilities as employers, as well as through their commercial actions and their community activities. Organisations can sign up to be either national partners or local partners.

The principles and ambitions of the Responsibility Deal are set out in its core commitments and supporting pledges.

This is all it takes?  Really?

Why do I think this won’t work nearly as well in America?  We have a long way to go, says the USDA.

What might work?  Celebrities?  Sports figures?  Political figures?

Aug 8 2013

Agriculture policy needs to support health policy: Fruits and vegetables!

The Union of Concerned Scientists (UCS) released a new report yesterday: “The $11 trillion reward: How simple dietary changes can save lives and money, and how we get there.”

Never mind the hype ($11 trillion?  That’s too big to understand).   Whatever the real number, the report makes one thing clear: if we don’t get healthier, health care costs will rise.  A lot.

To stay healthy, we need to eat more fruits and vegetables (F&V).  But that’s not  so easy.  They are relatively expensive, not always easy to deal with, and thoroughly unsupported by federal agricultural policy.

To fix that, UCS calls for federal policies to:

  • Increase research on F&V.
  • Remove planting restrictions that stop commodity farmers from growing F&V.
  • Make crop insurance available for F&V producers.
  • Make healthy, locally grown food more available and accessible.
  • Promote the growth of farmers markets, local food outlets.
  • Facilitate the use of SNAP benefits at local food markets.
  • Educate consumers about F&V and how to prepare them.

Here’s more on this report:

 

 

 

May 28 2013

It’s summer reading time, at last

I’m going to try to get caught up with some reading recommendations this week, starting with this lovely one:

Marcy, Nikiko, and David Mas Masumoto.  The Perfect Peach: Stories and Recipes from the Masumoto Family Farm.  Ten Speed Press, 2013.

The Perfect Peach: Recipes and Stories from the Masumoto Family Farm

I was asked to blurb this book and did so right away (who could possibly say no to Mas Masumoto?):

I have one word for the writing, photography, essays, and topic of this book: luscious.  The Masumoto family has produced a glorious paean to the fruit they raise along with delightful ideas about what to do with an abundance of this heavenly fruit: sangria, salsa, pizza, and, of course, shortcake.  I can’t wait for summer.

Aug 31 2012

Advocacy groups sue FDA to get busy on safety standards

I’ve written previously about the holdup on implementation of the FDA Food Safety Modernization Act by the White House Office of Management and Budget, reportedly because anything regulatory is likely to be a campaign issue in this especially contentious election year.

To get things moving, The Center for Food Safety and the Center for Environmental Health have sued the FDA to implement the rules on the grounds that the law requires federal agencies to conclude matters presented to them “within a reasonable amount of time.”

The suit complains that the FDA is failing to meet required deadlines for at least seven new food regulations and that nine more are coming due in 2013.  It asks the court to order the agency to enforce the law right now.

In several instances, the FDA has attempted to make FSMA’s deadlines only to have its work held up at the White House Office of Management and Budget. FDA reported sending its proposed Foreign Supplier Verification Program to the OMB in November and its proposed produce safety standards in December, though the OMB has yet to release either regulation. Both were required by FSMA on Jan. 4.

FSMA also required FDA to establish standards for analyzing and documenting hazards and implementing preventative measures by July 4 of this year, the suit recounts.

The plaintiffs are especially alarmed that the FDA is not enforcing policies that are “self-executing,” meaning the new preventive standards for example.

From where I sit, the preventive standards are the critical factor in stopping outbreaks of foodborne illness before they happen.

While we are waiting for politics to resolve, the CDC keeps adding new outbreak home pages.

Would implementation of preventive standards help?  Yes it would, especially if the problem is in the packing houses (packing houses can be cleaned).

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