Join Health Affairs for a virtual conversation between me and Angela Odoms-Young of Cornell University discussing the evolution of US food and nutrition policy, the current policy landscape, and thoughts on what lies ahead. It’s at 1:00 p.m. EDT. To join the Webinar, click here.
by Marion Nestle
Oct
10
2007
Malcolm Gladwell on food marketing
Dennis Whalen, a marketing executive in San Francisco, forwards this link to a speech given in 2004 by Malcolm Gladwell, the New Yorker writer and author of the Tipping Point and other best sellers. How do food marketers decide what sells sodas and spaghetti sauce? Gladwell’s answer: in ways that make people happy. Really?