I’m lecturing to students taking Berkeley’s Edible Eduction course. Details about the course are here. It can be watched livestream: details here. In person, it’s at the Anderson Auditorium at the Haas School of Business. I’ll be speaking on current food politics and also about Slow Cooked.
Malcolm Gladwell on food marketing
Dennis Whalen, a marketing executive in San Francisco, forwards this link to a speech given in 2004 by Malcolm Gladwell, the New Yorker writer and author of the Tipping Point and other best sellers. How do food marketers decide what sells sodas and spaghetti sauce? Gladwell’s answer: in ways that make people happy. Really?