Feed Your Pet Right: Out at last!

The book about pet food and the pet food industry that I wrote with Malden Nesheim – Feed Your Pet Right (Free Press/Simon & Schuster) – comes out tomorrow, May 11.  At last!

Why would two human nutritionists interested in food politics write a book about pet food?

• Pets eat the same food we do, just different parts.
• The five major companies that make pet food – Nestlé, Mars, Procter & Gamble (Iams), Colgate-Palmolive (Hill’s), and Del Monte – also make food for humans.
• Pet food is a huge business that generates $18 billion in annual sales in the U.S. alone.
• The marketing of pet foods is just like the marketing of human foods (health claims, production values).
• The safety issues are identical.
• And people do love their pets.

These are all reason enough to be interested in this segment of the food business, whether you do or do not own a cat or dog (which we do not, at the moment).

This book came about as an extension of what I wrote about in What to Eat.  I could see that pet foods took up a lot of supermarket real estate but I could not understand their labels.  But Mal, who taught animal nutrition for many years, knew exactly what they meant.  Hence: this book.

We signed on to write it in February 2007, three weeks before the melamine pet food recalls of 2007.  I intended my comments on the recalls to be an appendix to this book, but the writing got out of hand and ended up as Pet Food Politics: The Chihuahua in the Coal Mine (University of California Press, 2008).

Feed Your Pet Right is out at last.  You can find out about it at Free Press/Simon and Schuster or Amazon or Borders or Barnes & Noble or IndieBound.

You can follow it on Facebook (Feed Your Pet Right), where we will deal with current issues about pet food, answer questions, and respond to comments.

Here’s what it covers:

1. Introduction

The origins of commercial pet foods

2. What pets ate

3. What pets need

4. Inventing commercial pet foods

5. Pet foods as an industry

What’s in those packages?

6. Pet foods: wet and dry

7. The ingredients

8. The rendered ingredients

9. Who sets pet food rules?

Commercial pet foods: the market

10. What’s on those labels?

11. The pet food marketplace: segments

12. Products at a premium

Special products for target markets

13. For young and old

14. For special health problems

15. For weight loss

The pet food extras

16. Snacks, treats, chews, and bottled waters

17. Dietary supplements

18. Do supplements work?

Alternatives to commercial pet feeding

19. Unconventional diets

20. The raw

21. The home cooked

Thinking about pet foods

22. Are commercial pet foods healthy for pets?

23. Do people eat pet food?

24. Do pet food companies influence veterinarians?

25. Is pet food research ethical?

26. Concluding thoughts

Acknowledgments

Appendix 1. The U.S. pet food industry: facts and figures

Appendix 2. Recent history of the pet food industry

Appendix 3. The history of pet food regulation

Appendix 4. Estimating pet food calories

Appendix 5. Food needs of Alaskan sled racing dogs

Appendix 6. Resources

List of Tables and Figures

Notes

Index

Enjoy!

Tomorrow: Where and when we will be speaking about the book.