CSPI launches “Real Bears” Video. Hint: soda companies won’t like it.
According to USA Today, CSPI teamed up with
Alex Bogusky, the culturally influential ad legend whose former agency, Crispin Porter + Bogusky, has created ads for such hot-button clients as Burger King, Domino’s and, yes, Coca-Cola.
Bogusky left the agency world in disgust two years ago. Now, he’s back in a new role: taking on the cola industry….
The video is, to say the least, hard hitting. I’m waiting for soda industry responses and will post them here. Stay tuned.