I’m on a panel with Mary Bassett to celebrate the launch of Nick Freudenberg’s new book, “At What Cost: Modern Capitalism and the Future of Health,” from 4:00 to 5:30 p.m. Information and registration here. Be sure to click on the orange RSVP button.
by Marion Nestle
Nov 19 2014
Progress on ending soda industry marketing to kids? Not much.
The Yale Rudd Center for Food Policy & Obesity has just released its 2014 Sugary Drink FACTS report.
Some of the findings:
- Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and increase since the previous year.
- Children and teens remain key target audiences for that advertising.
- Much marketing is done through Facebook, Twitter, YouTube, and advergame apps.
- Pepsi spent $16 million on Spanish TV advertising in 2013, up from none in 2010.
- Dr Pepper Snapple spent $20 million (up from $7 million in 2010) to support its regular sodas.
- African-American teens watch more than three times as many ads for Coca-Cola as do white kids.
Useful Rudd Center resources: