by Marion Nestle
Nov 19 2014
Progress on ending soda industry marketing to kids? Not much.
The Yale Rudd Center for Food Policy & Obesity has just released its 2014 Sugary Drink FACTS report.
Some of the findings:
- Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and increase since the previous year.
- Children and teens remain key target audiences for that advertising.
- Much marketing is done through Facebook, Twitter, YouTube, and advergame apps.
- Pepsi spent $16 million on Spanish TV advertising in 2013, up from none in 2010.
- Dr Pepper Snapple spent $20 million (up from $7 million in 2010) to support its regular sodas.
- African-American teens watch more than three times as many ads for Coca-Cola as do white kids.
Useful Rudd Center resources: