The new food label kicks in at long last

The FDA released its final guidance on the new food labeling rules late in December.

I have a collection of Kellogg Froot Loop cereal boxes (or facsimiles) going back to its first year.  I’ve been tracking it closely and have just started seeing the new label in stores.

The Spanish translation is optional, but I’m for it.

Industry groups are still complaining that they need more time.  

Really?  Let’s review the history.

• Between 1993 and 2013: FDA receives 12 citizen petitions calling for changes to the Nutrition Facts and Supplement Facts labels.
• 2003 to 2007: FDA issues 3 advance notices of proposed rulemaking seeking public comment on issues relevant to updating the Nutrition Facts label.
• 2014: FDA issues proposed rules.
• 2015: FDA issues supplemental proposed rule covering added sugars, DV, and footnote text.
• 2016: FDA issues final rules, expects all companies to comply by 2019.
• 2017: FDA delays compliance date until 2020.
• 2019: FDA issues final rules; FDA says it will give six-month leeway for compliance.

I say it’s about time.  Yes!