RIP Brominated Vegetable Oil (BVO), maybe for good this time?
The FDA says it is proposing to revoke the regulation authorizing the use of brominated vegetable oil (BVO) in food. In transslation from FDA-speak, the agendy now intends to ban BVO.
This is the second time I have written an RIP for BVO. The first was in 2013—ten years ago!— when PepsiCo said it no longer use BVO in Gatorade in response to a petition from a teenage influencer.
BVO, a flame retardent, is made by adding bromine to vegetable oil. Studies for years have found BVO to cause neurological and other health problems. The FDA says:
In our 2014 review, we identified four unresolved safety questions with respect to the use of BVO in food: the potential for thyroid toxicity, bioaccumulation, developmental neurotoxicity, and reproductive toxicity. We determined that the safety data and information available did not provide evidence of a health threat resulting from the limited permitted use of BVO as a flavoring stabilizer in fruit-flavored beverages,…We concluded that high-quality data from contemporary studies, performed under current guideline standards, were needed to address the knowledge gaps regarding the safety of BVO …. The rodent safety studies…confirmed previous reports that dietary exposure to BVO is toxic to the thyroid and results in bioaccumulation of lipid-bound bromine in the body at doses relevant to human exposure.
OK, but this FDA action has an even longer history, and shockingly so.
In 1970, the FDA ruled that BVO could no longer be considered “Generally Recognized as Safe” (GRAS), but took no further action saying removing it was not much of a priority.
The UK banned it isoon after; the European Union got rid of it in 2008. But the FDA did not.
In summary, the FDA has been worried about BVO since 1970 but is only just now getting around to banning it.
Why? I can only speculate.
- The soft drink industry is losing power now that people view it as producing unhealthy products.
- California recently took the lead and banned BVO along with three other questionably safe additives.
- Or maybe it just didn’t judge the evidence for harm as adequate.
Better now than never.
Resources
- Constituent Update: FDA Proposes Rule to Revoke Regulation Allowing the Use of Brominated Vegetable Oil in Food
- FDA Voices: How FDA’s New Approach to Reviewing Chemicals Added to Food Will Strengthen Food Safety
- Constituent Update: FDA Update on Post-market Assessment of Certain Food Ingredients
- Lists of Select Chemicals in the Food Supply Under FDA Review
- Food Chemical Safety
- The full list of products containing BVO
Americans these days don’t want artificial and unsustainably produced ingredients in the food they buy and eat. For the makers of highly processed foods – ultraprocessed in today’s terminology – there isn’t a lot that they can do to make the products appear fresh and natural.
But Campbell’s is certainly trying. A few months after announcing that it will phase out genetically modified organisms (GMOs), the iconic soup company said on Friday that it will remove Bisphenol-A (BPA) from its cans by next year.
BPA, you will recall, is a chemical typically used in polycarbonate plastic containers and in the epoxy linings of food cans. It’s also an endocrine disrupter, which means it can interfere with the work our hormones are doing. Some research finds BPA to have effects on childhood development and reproduction.
Although the FDA doesn’t believe evidence of potential harm is sufficient to ban BPA from the food supply, the agency discourages use of BPA-polycarbonate or epoxy resins in baby bottles, sippy cups or packaging for infant formulas. For the past year or so, other retailers have been working hard to phase out BPA and to reassure customers that their cans and packages are safe.
All of these companies sell highly processed foods in an era when the public is demanding – and voting with their dollars – for fresh, natural, organic, locally grown and sustainably produced ingredients.
They can’t provide those things, but they can tout the bad, or unpopular, things that aren’t part of their product, the “no’s”: no unnatural additives, no artificial colors or flavors, no high fructose corn syrup, no trans fat, no gluten and, yes, no GMOs or BPA.
Let me add something about companies labeling their products GMO-free. In my view, the food biotechnology industry created this market – and greatly promoted the market for organics, which do not allow GMOs – by refusing to label which of its products contain GMOs and getting the FDA to go along with that decision. Whether or not GMOs are harmful, transparency in food marketing is hugely important to increasing segments of the public. People don’t trust the food industry to act in the public interest; transparency increases trust.
Vermont voted last year to mandate GMO labeling in the state – the US Senate rejected a bill in mid-March attempting to undermine it – and food conglomerates such as Campbell’s, General Mills, ConAgra, Kellogg and Mars have committed to labeling their products as containing GMO.
In addition to removing BPA from packaging and GMO from products, at least 11 other companies have announced recently that say they are phasing out as many artificial additives as possible, as quickly as they can.
Taco Bell, for example, will get rid of Yellow Dye #6, high fructose corn syrup, palm oil and artificial preservatives, and replace them with “natural” ingredients. Huge food companies such as Kraft, Nestlé (no relation) and General Mills are heading in the same direction.
All this may well benefit consumers to an extent. It also makes perfect sense from a business perspective: the “no’s” sell. But what everyone needs to remember is that foods labeled “free from” still have calories and may well contain excessive salt and sugars. The healthiest diets contain vegetables and lots of other relatively unprocessed foods. No amount of subtraction from highly processed foods is going to change that.