by Marion Nestle

Currently browsing posts about: Disney

Jul 5 2016

The Disney-funded paper episode comes to closure (I sincerely hope)

My invited, accepted—but omitted—commentary about a study funded by Disney has at last been published by the Journal of the Association of Consumer Research.

In February, I explained how the editors had solicited this commentary, but then given it to the article’s authors to rebut, and allowed me to comment on their rebuttal.  None of this correspondence appeared when the journal published the Disney-funded article.

Could Disney’s involvement have anything to do with this omission?  The editors said no; they had just ran out of page room.

But in April, I wrote about how Stat had obtained e-mails between Disney and one of the authors indicating that the company had attempted to withdraw its study because it feared adverse publicity.  Some of the study’s authors had been associated with the Global Energy Balance Network, the group funded by Coca-Cola to promote the idea that physical activity is more important than diet in maintaining healthy weight.

When I complained about the omission of my accepted piece, the editors arranged to have it and the correspondence published in the journal’s June issue.

While the correspondence was in proof, I added a last line bringing the situation up to date: “Disney’s now exposed attempt to withdraw their paper from publication (Kaplan 2016) provides further evidence for the hazards of industry-funded research.”

Done.  Finished.  Amen.

Feb 19 2009

CSPI’s latest campaign: Topps marketing

I am interested to see that the Center for Science in the Public Interest has taken on Topps marketing as a new campaign, and for good reason.  Topps, famous for chewing gum and baseball trading cards, makes a bunch of candies aimed at kids, one of them in the shape of infant feeding bottles. Disney is now using a kids’ music group – the Jonas Brothers – to promote the baby bottle candy.  Not a good idea.

In 2007, Michael Eisner, the former head of Disney bought Topps from the family firm that had owned it for decades.    Long before the sale, I once had lunch with Arthur Shorin, the former owner of Topps.  I was impressed by his responsible attitude about marketing candy to children.  He was facing a difficult problem.  Without doing irresponsible marketing, he couldn’t sell enough candy to stay in business.  Hence the sale to Eisner. At the time, Mr. Shorin said “This will be a change in ownership, not a change in direction.” Well, that’s business for you.

Update February 20: thanks to Dan for the correction.  Fixed.

Dec 17 2007

A holiday joke?

At least I think it’s a joke. Fortune Magazine lists the 101 dumbest business ideas of the year. Here’s #13, from Disneyland:

It’s a fat world, after all

Disneyland announces plans to close the “It’s a Small World” attraction to deepen its water channel after the ride’s boats start getting stuck under loads of heavy passengers. Employees ask larger passengers to disembark – and compensate them with coupons for free food.

Dec 1 2007

Wonderful new food objects!

This must be the week for wonders of food technology. Michele Simon (Appetite for Profit) sends me this photo of this great new Disney product. And another writer tells me that I must take a look at Arby’s new Cheesecake Poppers. I can’t wait to try them! Care to join me? great new product

Oct 19 2007

Eating Liberally: Cartoons on Healthy Foods?

My Eating Liberally question this week is about whether is makes sense to put cartoons on vegetable packages to encourage kids to eat more healthfully. I think not, of course, but here’s Disney doing just that. Is this a reasonable strategy? Weigh in please.