USDA’s corporate challenge: the road to healthville?

I’ve just gotten a press release from the USDA announcing its “road to healthville” challenge. On June 10, the USDA will hold a multi-media event featuring “dozens of some of the Nation’s leading corporations stepping forward to help stem the tide of overweight and obesity among America’s young people with specific new, out-of-the-box initiatives. The program will be hosted by CNPP Executive Director Dr. Brian Wansink.”  I don’t know about you, but I can’t wait to see what food corporations will come up with.  Why am I thinking that out-of-the-box will not include stop marketing junk foods to kids, let alone making them.