Sugary drink advocacy, Mexican style

The creatively active Mexican advocacy group, El Poder del Consumidor, launched a new video take-off on Coca-Cola ads—“Haz feliz a alguien” (“Make someone happy”)—with a demonstration on Mexico City’s Zocalo in front of the National Cathedral.

They sent along a translation of the video:

What would make you happy this Christmas?

That my dad were here with us.

PLAY SPORTS/EXERCISE (posted at the bottom of the screen to mimic Coke ads here)

That my mom could see her grandson.

PLAY SPORTS/EXERCISE

That my dad could play soccer with me.

PLAY SPORTS/EXERCISE

Make someone happy this Christmas.

50,000 people in Mexico are blind because of diabetes.

Someone’s limb is amputated every 7 minutes because of diabetes.

In Mexico, 66 people die each day from drinking sugary drinks.

Make someone happy.

Share this video and remove soda from your table.