The Robert Wood Johnson Foundation has a new Issue Brief on food companies’ use of branded characters to market to kids. Here’s what it’s talking about:
These, RWJ says, work better with junk foods than healthy foods, even though some child health advocates have called for their use only for healthy foods.
I don’t want them used to sell anything to kids. I don’t think anyone should be marketing anything to kids.
RWJ’s assessment of the present situation? “Significant opportunities for improvement still exist.”
No kidding.
I am honored (hugely) to be the recipient of the 2023 Edinburgh Medal, at which I give a speech as part of the Edinburgh Science Festival. My talk, “Food Politics: Why it Matters Now” is at 7:00 p.m. Information about the Science Festival is here. A Tweet announcing my award is here.