Issue Brief on use of branded characters to market to kids

The Robert Wood Johnson Foundation has a new Issue Brief on food companies’ use of branded characters to market to kids.  Here’s what it’s talking about:

These, RWJ says, work better with junk foods than healthy foods, even though some child health advocates have called for their use only for healthy foods.

I don’t want them used to sell anything to kids.  I don’t think anyone should be marketing anything to kids.

RWJ’s assessment of the present situation?  “Significant opportunities for improvement still exist.”

No kidding.