Issue Brief on use of branded characters to market to kids
The Robert Wood Johnson Foundation has a new Issue Brief on food companies’ use of branded characters to market to kids. Here’s what it’s talking about:
These, RWJ says, work better with junk foods than healthy foods, even though some child health advocates have called for their use only for healthy foods.
I don’t want them used to sell anything to kids. I don’t think anyone should be marketing anything to kids.
RWJ’s assessment of the present situation? “Significant opportunities for improvement still exist.”