Weekend reading: Rabobank’s survey of food-industry trends

I like receiving Rabobank’s occasional research reports on trends in the food industry. This one gives the results of its annual survey, which asked industry leaders this question: “In the world of food, what surprised you the most over the last twelve months?”

The answers:

• Everything changes
• The future is flexitarian
• Food loves tech, sometimes
• Campbell’s implosion and the ongoing misfortunes of Big Food
• The “Wild West” of CBD [cannabis]
• “Nothing surprises me anymore”
• Other surprises

I was surprised to see myself getting the last word in this last category: