The latest in food marketing: an easy-to-eat healthy snack

My distant (but dearly loved) cousin, the food package designer Michael Kravit, thought I would enjoy seeing this example of first-rate food marketing—and of a healthy product yet.

First, open the box.

Cut. Scoop. Enjoy!

You aren’t sure how?  The company even supplies a video.

I’d like to see more like this.