by Marion Nestle

Search results: School Nutrition Association

Nov 16 2011

It’s official! Pizza is a vegetable!

The word is out.  Congress caved in under pressure from lobbyists on the school nutrition standards (see yesterday’s post).

Pizza is now officially a vegetable!

Here’s what the press is saying:

Cartoonists: get to work.

Additions, November 17

School meals are a high-profit market for major food corporations….Thus in the last year, powerful food companies, agriculture lobbies, and various coalitions of lawmakers have allied in battles over each food area that USDA sought to restrict. This has included the creation of slick PR campaigns.

For instance, ConAgra and the giant, privately held Schwans, which sell millions of processed school meals, including pizza, have funded the “Coalition for Sustainable School Meal Programs,” which includes a website with a campaign called “Fix the Reg,” asking parents and other “interested parties” to contact USDA and lawmakers to demand changes to the school nutrition rule.  This group was especially interested in keeping USDA’s current designation of tomato paste as a “vegetable” intact, something many nutritionists have argued makes poor sense.

Addition, November 18:  For even deeper background, see what Marian Burros has to say in Obamafoodorama.

Addition, November 22:  President Obama signed the Consolidated and Further Continuing Appropriations Act into law.

SEC. 743. None of the funds made available by this Act may be used to implement an interim final or final rule regarding nutrition programs under the Richard B. Russell National School Lunch Act (42 U.S.C. 1751 et seq.) and the Child Nutrition Act of 1966 (42 U.S.C. 1771 et seq.) that—

(1) requires crediting of tomato paste and puree based on volume;

(2) implements a sodium reduction target beyond Target I, the 2-year target, specified in Notice of Proposed Rulemaking, ‘‘Nutrition Standards in the National School Lunch and School Breakfast Programs’’ (FNS–2007–0038, RIN 0584–AD59) until the Secretary certifies that the Department has reviewed and evaluated relevant scientific studies and data relevant to the relationship of sodium reductions to human health; and

(3) establishes any whole grain requirement without defining ‘‘whole grain.’’

 

Oct 6 2011

More–a lot more–on food marketing to kids

Video: Today, the Oakland-based Prevention Institute released it’s new 2- minute, everything-you-need-to- know video: We’re Not Buying It: Stop Junk Food Marketing to Kids.  Use it!

Commentary: David Britt and Lori Dorfman have a terrific editorial in The Hill today on why everyone needs to support the government’s proposed voluntary nutrition standards for food marketing to kids.

Newsletter: And I’ve only just discovered the UK-based International Association for the Study of Obesity (IASO)’s weekly news briefing on articles and events in  food marketing to children.

Here is just a sample from last week and this week.  I’ve mentioned some of these in previous posts but it’s great to have them collected in one place:

UK: BBC radio programme on marketing junk food to kids

US: consumer laws can be invoked to protect children from junk food marketing

US: Toys turn healthy foods into ‘happy meals’  for more  click here

India: Ban ki-moon calls upon kids’ processed food makers to act with integrity

US: Packaging gets US high schoolers to pick carrots over cookies

UK: Government rejects calls for ban on junk-food advertising

UK: Alcohol giant set to ‘target children’ through Facebook

Fight about the role of soft drinks at the ADA

Australia: Hungry Jacks to put broccoli on fast food menu

Coca-Cola to invest $3bn in Russia, 2012-2015

Australia: food federation accuses consumer group of promoting unhealthy foods – and uses traffic light criteria to back their argument

US ‘spends $ billions subsidising junk food products’  to view full report Click here

Scientists support the administration’s Inter-Agency Working Group on food marketed to children Click here to view

Some 75 health and marketing experts from the nation’s universities call on President Obama not to abandon the Federal Trade Commission-led nutrition guidelines that would recommend strict limits for marketing foods to children. Click here to view details

 

Sep 30 2011

Disappointing UN Declaration on chronic disease prevention

As I mentioned in a previous post, the United Nations General Assembly met this month to consider resolutions about doing something to address rising rates of “non-communicable” diseases (i.e., chronic as opposed to infectious diseases such as obesity-related coronary heart disease, type 2 diabetes, and cancers).

The Declaration adopted by the Assembly disappointed a consortium of 140 non-profit public health advocacy groups who issued a statement noting the conflicts of interest that occur when international agencies “partner” with companies that make products that contribute to an increase in disease risks.”

The consortium suggested actions that they hoped the U.N. would recommend, such as:

  • Realign food policies for food and agricultural subsidies with sound nutrition science
  • Mandate easy-to-understand front-of-pack nutrition labeling
  • Ban the promotion of breast-milk substitutes and high-fat, -sugar and -salt foods to children and young people
  • Prohibit advertising and brand sponsorship for alcohol beverages
  • Increase taxes on alcohol beverages
  • Expand nutritious school meal programs

The group also said that the U.N. should still work on:

  • Developing tools to navigate the trade law barriers to health policy innovation,
  •  Establishing disease-reduction targets and policy implementation schedules
  • Instituting mechanisms to keep commercially self-interested parties at arms-length and public-interest groups constructively involved

Food companies and trade associations are actively involved in lobbying the U.N. not to do any of these things.  This consortium has much work to do.


 

 

Sep 25 2011

Energy shots: what will marketers dream up next?

 A few months ago, the Committee on Nutrition of the American Academy of Pediatrics published  a position paper on sports and energy drinks in the diets of children and adolescents.

The committee distinguished sports from energy drinks:

Sports drinks: beverages that may contain carbohydrates, minerals, electrolytes, and flavoring and are intended to replenish water and electrolytes lost through sweating during exercise.

Energy drinks: also contain substances that act as nonnutritive stimulants, such as caffeine, guarana, taurine, ginseng, l-carnitine, creatine, and/or glucuronolactone, with purported ergogenic or performance-enhancing effects.

The operative word is “purported.”  The committee’s tough conclusion: 

The use of sports drinks in place of water on the sports field or in the school lunchroom is generally unnecessary.

Stimulant-containing energy drinks have no place in the diets of children or adolescents.

For the record, PepsiCo spent $113 million to market Gatorade in 2010 (says Advertising Age). 

The committee was concerned about the effects of high-dose caffeine on kids.  Although its report did not distinguish energy drinks from energy shots, its conclusion undoubtedly applies to those too.  Energy shots are more concentrated versions of energy drinks.

This is a big issue because pediatricians are concerned about the marketing of all of these caffeine-laden drinks to kids.   Marketers, the Nutrition Committee says, are pushing energy drinks to kids as low-calorie “healthier” alternatives.

BeverageDaily.com asked Red Bull, the leading energy shot seller, about its marketing practices.  The company denies marketing its shots to kids.

We do not market our product to children and other caffeine sensitive people…The authors of this report seem to be unaware that the American Beverage Association (ABA) and also the European Beverage Association (UNESDA) have already agreed codes of practice for the marketing and labelling of energy drinks.

Maybe, but energy shots are the new hot product, so hot that FoodNavigator-USA.com has just devoted a special report to them.  Sales are booming.  The only concern?  Can they continue?  Or, will they be replaced by the even hotter new thing: energy strips?

 Energy shots special edition: Flash in the pan or the runaway success story of the decade?  Cynics said they would never catch on. Who would cough up $2.99 for a mouthful of caffeine, taurine and vitamins when you can enjoy a coffee and a snack – or a whole can of your favourite energy drink – for the same price?.. Read 

Energy shot market still has significant growth potential, say researchers: While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience than energy drinks, market researchers have predicted… Read 

5-hour Energy increases grip on energy shots market: 5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category… Read

 Hain Celestial scores industry first with refrigerated energy shot: Hain Celestial will break new ground in the burgeoning shots market this fall with the launch of the first refrigerated energy shot… Read 

Does the energy shot market have room for a new player?  A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit… Read 

5-Hour Energy ramps up from seven to nine million bottles a week: 5-Hour Energy is now selling nine million bottles of its energy shots a week compared with seven million last year, a 28% rise in volume, the firm has revealed… Read 

Monster Energy maker: Continued growth of energy drinks ‘remarkable’: The US energy drinks sector is continuing to generate “quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots… Read 

Red Bull cans energy shots and Cola in US (but not Europe): Global energy drink leader Red Bull has taken a rare step back by withdrawing Red Bull Cola and Red Bull Energy Shots from the US market – but says it has no plans to withdraw the products from the other 20 markets where they are sold… Read 

Entrepreneur: Energy strips could be worth $1bn in 3-5 years: The entrepreneur behind Sheets Energy Strips – novel dissolvable strips delivering an instant hit of caffeine and B vitamins – says the category could be worth $1bn in the next three-to-five years… Read

These products are about making a fortune selling potentially harmful beverages under the guide of “healthy” to anyone wanting a quick caffeine fix.

They are about marketing, not health.

Water anyone?

 

Jul 18 2011

HuffPo mystery solved and no harm done

The mysterious ghostwriting episode I discussed earlier today (see below) is now explained.  Apologies to the Huffington Post.

I received a flurry of messages in response to the post, including an apology from Linda Gibbs, Deputy NYC Mayor for Health and Human Services. She reminds me that we spoke months ago (early May, as it turns out) about my willingness to edit and sign an op-ed about the proposed SNAP ban prepared by her staff that was to be submitted to the New York Times.

I vaguely remember reviewing such a piece and approving its submission.  When I heard that the Times had rejected the piece, I promptly forgot about it.

As far as I can tell from reviewing my sent and deleted messages from Linda Gibbs, none mentioned co-authorship with Geoffrey Canada, and the piece submitted to and published in the Huffington Post does not mention the involvement of the NYC health department.

The press director for Harlem Children’s Zone tells me that the piece was later submitted to two other publications that also turned it down. I was not cc’d on either of those submissions or on the one to the Huffington Post.

Hence my confusion.

For the record, I am happy to have the piece published with my name on it, to be working with the NYC health department and Linda Gibbs, and to be a co-author with Geoffrey Canada, who I very much look forward to meeting one of these days.

And here’s what all the fuss was about:

Does HuffPo use ghostwriters?  “My” piece with Geoffrey Canada!

A colleague congratulated me yesterday on my Huffington Post article—co-authored with Harlem Children’s Zone’s Geoffrey Canada—on SNAP (food stamp) benefits and sodas.

I was amazed to see it.  I don’t recall writing it and I don’t believe I have ever met Mr. Canada, although I would be delighted to do so.  The article does indeed reflect my views but does not read like something I wrote.

So I guess thanks are due to Mr. Canada or to the ghostwriter.  If anyone knows the story behind this, please tell!

Here’s the article:

NYC’s SNAP Sugary Beverage Ban Is the Right Idea

Marion Nestle and Geoffrey Canada

Posted at HuffingtonPost.com: 7/15/11 05:26 PM ET

New York City’s proposal for a two-year pilot to ban the use of food stamps to buy sugar-sweetened beverages is the right idea at the right time. It is a sound approach aimed at minimizing consumption of soda and other beverages stocked with added sugars at a time when we desperately need new interventions to combat the surge of obesity and diet-related disease across the country. A ban would also act as a counterweight to the soda industry’s efforts to solidify its products as part of the typical everyday diet. From our diverse perspectives — informed by a lifetime writing and teaching about food systems and policy, and decades spent helping kids in poverty beat the odds — we join together in a firm belief that this effort must be approved.

Increasingly strong evidence points to sugary drinks as major contributors to obesity and diabetes. The least-fortunate Americans suffer the most, evidenced by health disparities between rich and poor, white and non-white. For example, obesity and Type 2 diabetes are twice as prevalent in New York City’s poorest households as in the wealthiest. And these disparities persist nationwide. Overall, 44 percent of African Americans and 38 percent of Hispanics in the United States are obese, versus 32 percent of whites. Obesity itself increases the risk of diabetes, high blood pressure, cancer, high cholesterol and heart disease, all conditions that disproportionately affect the poor.

New York’s proposal for a two-year pilot project to remove sugar-sweetened beverages from allowable SNAP (Supplemental Nutrition Assistance Program, or food stamp) benefits is based not only on evidence linking these beverages to obesity, but also the fact that sugared drinks have absolutely no nutritional value. Considering that the SNAP program is, both in title and purpose, a nutrition assistance program aimed at combating food insecurity, this in itself is a compelling basis for excluding sugared drinks from the allowable purchases with SNAP dollars. The proposed ban, which would have to be approved by the United States Department of Agriculture (USDA), is in line with the SNAP program’s approach to other non-essential items: the federal government already prohibits use of SNAP benefits for alcoholic beverages, for example. And the WIC (Women, Infants and Children) program, which the USDA also runs, restricts benefits for low-income mothers to only a limited number of nutrient-rich foods.

Some have criticized New York City’s proposal as patronizing to SNAP recipients, but the ban would not stop SNAP recipients from buying sodas. They just wouldn’t be able to use SNAP benefits for them. And, more critically, we must begin to think creatively about mechanisms to change our food environment for the better. The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves. Four in 10 residents of high-poverty pockets of Harlem, Brooklyn and the South Bronx drink four or more sugary drinks daily, compared with one in 10 Upper West Side residents.*

Certainly, as the 2012 Farm Bill looms, a larger conversation about using federal policy to promote healthful eating is warranted. We should focus on ways to make healthful foods more available to low-income families — for instance, by doubling the value of SNAP benefits when used for fruits and vegetables, or promoting incentives to establish grocery stores and community gardens in inner-city areas. There is no reason that these ideas cannot work in tandem with a policy that eliminates the federal subsidy for soda.

Soda companies hate New York City’s proposal, of course. In 2010 Coca-Cola, Pepsi and the American Beverage Association lobbed $22 million at federal officials, according to the House of Representatives’ Office of the Clerk. This lobbying has killed soda tax initiatives and gotten the industry’s sugar-soaked products into schools (though not here in New York City schools, where they cannot be served). Soda companies reach millions more kids through targeted Internet and social media campaigns. As soda sales in the U.S. have declined, they are increasingly marketing their products to children and youth in low-income areas, and they have successfully co-opted health professional groups with partnerships, alliances and grants. As a result of these efforts, they have created an environment in which it is considered normal in many households to drink sugary drinks all day.

In 2010, SNAP benefits went to more than 40 million people at a total cost of more than $68 billion. According to USDA figures for 2009, approximately six percent of this funding — more than four billion dollars a year — is spent on sugar-sweetened beverages. Given this scale, and the potential health impacts of soda consumption, is time for policy makers to rethink the place of these beverages in a federally funded nutrition assistance program. We hope the USDA will approve New York City’s project.

*Alberti P and Noyes P. Sugary Drinks: How Much Do We Consume? New York, NY. New York City Department of Health and Mental Hygiene, 2011.

Follow Marion Nestle on Twitter: www.twitter.com/marionnestle

Update: 11:00 a.m.

Dear Dr. Nestle,

Apologies for your mistaken attribution in the Geoffrey Canada piece published on Friday. We received an email from the communications director of the Harlem Children’s Zone indicating you were to be bylined on this article. The link to the post now goes to a post bylined just by Mr. Canada.

Sincerely,

Claire Fallon, Associate Blog Editor

The Huffington Post

 

Jun 3 2011

Everybody loves MyPlate. Really?

I’ve been collecting public reactions to MyPlate, not least because I’m quoted in many of them.

The USDA collected supportive blurbs from a wide ranging group of supporters (mine among them)

Weight Watchers saluted the new icon in a full-page ad in the Washington Post

The Los Angeles Times covered it (I’m quoted)

The New York Times covered it (I’m quoted)

The Washington Post covered it (I’m quoted)

The Journal of the American Medical Association (JAMA) covered it (I’m quoted)

The New York Daily News covered it (I’m quoted)

The Des Moines Register covered it (I’m quoted)

USA Today covered it and published a photo of the plate with not-quite-fitting food models (I’m quoted)

ObamaFoodorama covered the many restrictions on using the plate (I’m quoted)

FoodNavigator.com covered it, focusing on the protein issue (I’m quoted)

Marian Burros wrote about it for Rodale (I’m not quoted).  She points out:

First of all, the complexities of good nutrition haven’t disappeared. You can find some of them at ChooseMyPlate.gov. And there are factors contributing to obesity—the unhealthy practices of the food industry, the presence of obesogens in the environment, an unsustainable food system to name a few—that won’t go away just because the pyramid is gone.

The American Heart Association supports it.

The American Dietetic Association supports it:

As we have in past years, the American Dietetic Association was deeply involved in the development of the 2010 Dietary Guidelines. And we will use the Guidelines and the new MyPlate to provide the unequalled advice and services of registered dietitians to individuals and communities alike.

Unsurprisingly, the produce industry loves it, according to The Packer and the trade association, United Fresh.

The meat industry spins it (MeatPoultry.com):

We are pleased that the new food icon unveiled today…affirms in a clear and simple fashion that protein is a critical component of a balanced, healthy diet….Lean meat and poultry products are some the most nutrient rich foods available, are excellent sources of complete protein, iron and zinc and maintain an excellent nutrition per calorie ratio.

Amber Healy of Food Chemical News (the site is only open to subscribers) has collected a bunch of food industry responses.  Here are some excerpts:

Jeane Wharton, executive director of the U.S. Dry Bean Council, couldn’t be more delighted with Thursday’s news.  “Beans are a great protein, and they’re also a vegetable,” says Wharton, who observes that her industry’s product benefits twice from the new image.

The American Bakers Association joined in with their praise of the plate, especially for grains “appropriately occupying a large portion on the dinner plate,” which shows that the agencies responsible for nutrition advice “are making a strong statement regarding the importance of grains as the foundation of a healthy lifestyle.

The National Dairy Council, National Milk Producers Federation, International Dairy Foods Association and Milk Processor Education Program (MilkPEP) also praise the new image in a statement released Thursday. While dairy isn’t included on the plate directly, the importance of dairy products in a healthy diet is clear, they say.

“Dairy foods are rightfully being recognized — from the school house to the White House — as an important part of everyone’s diet,” says Jerry Kozak, NMPF’s president and CEO. “USDA’s new icon, with a simple visual metaphor of a serving of dairy products alongside a plate, says it’s vital to consume three servings of low-fat and fat-free dairy foods every day.” [Really?  Vital?  That’s not how I read it.]

Last but not least, Andy Bellatti in his Small Bites blog and Melanie Warner on BNET provide excellent analyses of the disconnect between MyPlate recommendations and current agricultural policies—both coming from the same, historically schizophrenic USDA.

You think “schizophrenic” is too harsh?  The Physicians Committee for Responsible Medicine explains why agricultural policy needs a fix.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Apr 16 2011

Some thoughts on not using food stamps for sodas

This morning I received an e-mail query from Jan Poppendieck, author of three truly outstanding books that I often use in classes:

Q.  I am collecting opinions on the proposal to ban use of SNAP (food stamp) funds for buying sodas.  What do you think of that idea?

A.  I started out deeply uncomfortable with the idea of the soda ban but I now support it.   The discomfort came from my general discomfort with telling people what I think they should be eating. I never comment on what individuals eat (and I hope you won’t comment on what I eat). My work deals with nutrition for populations, not necessarily individuals. So banning sodas at first seemed to me to be too personal an approach.

But I changed my mind for several reasons:

  • The increasingly strong evidence that sugary drinks predispose to obesity
  • The disproportionately higher rates of obesity among the poor
  • The suggestive evidence that sugars in liquid form are especially predisposing to obesity
  • The comparison of the SNAP approach (the benefits can be used for most any food) with that of WIC (the benefits only work for a restricted number of foods)
  • The focus of soda companies on marketing to children and youth in low-income areas
  • The lack of grocery stores in low-income areas
  • The intense marketing of sodas to children and youth in developing countries
  • The increasingly successful efforts of soda companies to co-opt health professional groups with partnerships, alliances, and grants
  • The astonishing amount of money and effort used by beverage companies and associations to fight soda taxes and, no doubt, this idea as well

Soft drink companies have gotten a free ride for years.  They moved into schools and created an environment that makes it socially acceptable for children to drink sodas all day long.  If sodas are now under scrutiny for their role in obesity, it is because soda companies are reaping what they have sown.

 

 

Apr 15 2011

Why partnerships with food companies don’t work

Michael Siegel, MD, MPH, a Professor at the Boston University School of Public Health (whom I do not know), has been mailing me copies of his recent blog posts on partnerships between food corporations and health organizations, particularly the American Academy of Pediatrics (AAP), the American Academy of Family Physicians (AAFP) (see my previous posts), and the American Dietetic Association (ADA) (see my previous posts on this one too).

Dr. Siegel’s current post discusses two reasons why these partnerships do more for the food companies than they do for the organizations:

1. Coca-Cola and other Big Food companies are using these partnerships to enhance their corporate image, and therefore, their bottom line: sales of unhealthy products that are contributing towards the nation’s obesity epidemic.

In its 2010 annual report, Coca-Cola writes: “…researchers, health advocates and dietary guidelines are encouraging consumers to reduce consumption of sugar-sweetened beverages, including those sweetened with HFCS or other nutritive sweeteners. Increasing public concern about these issues…may reduce demand for our beverages, which could affect our profitability.”

…Pepsico, in its 2010 annual report, also makes clear the connection between the company’s public image and its bottom line: “Damage to our reputation or loss of consumer confidence in our products for any of these or other reasons could result in decreased demand for our products and could have a material adverse effect on our business, financial condition and results of operations, as well as require additional resources to rebuild our reputation.”

2. The American Dietetic Association, American Academy of Pediatrics, and American Academy of Family Physicians are supporting companies that oppose virtually every state-specific public health policy related to improvement of school nutrition, reduction of junk food and soda consumption, and environmental health and safety.

…Through its contributions to the Grocers Manufacturers Association (GMA), Coca-Cola is opposing any and all taxes on sugar-sweetened beverages (soft drinks), opposing the removal of BPA from bottles containing liquids consumed by infants, opposing legislation to simply require the disclosure of product ingredients, opposing taxes on candy, opposing bottle bills, opposing all restrictions on BPA-containing packaging, opposing standards for food processing, and opposing school nutrition standards.

…That the AAP, AAFP, and ADA have fallen for Coca-Cola’s tricks is one possibility. The other, which I find more likely, is that they have been bought off. In other words, that the receipt of large amounts of money has caused them to look the other way. It’s amazing what a little financial support will do. And of course, this is precisely the reason why companies like Coca-Cola and Pepsico include the sponsorship of public health organizations in their marketing plans.

I’m just back from the American Society of Nutrition meetings in Washington, DC, where the daily newsletter put out by the society included full-page advertisements from Coca-Cola, the beef industry, and the Corn Refiners Association (see yesterday’s post).  And then there is the astonishing example of Coca-Cola’s $10 million gift to Children’s Hospital of Philadelphia to head off a potential city soda tax.

It is completely understandable why food and beverage companies would want to buy silence from health professionals.  It is much less understandable why health organizations would risk their credibility to accept such funding.  Professor Siegel’s analyses of these issues are worth close attention.