by Marion Nestle

Search results: soda tax mexico

Jun 11 2015

Soda Politics: Taking on Big Soda (and Winning)

Cover for Soda Politics

Published: October 5, 2015

Order from Oxford University Press.  Order from Amazon.

View the Table of Contents

Use and enjoy the list of media resources—links to videos, audios, songs, movies, infographics, commercials—keyed to illustrate the text.

This book:

  • Answers the question, how did what is essentially flavored sugar-water come to mean so much and to have such devastating health and food policy consequences?
  • Is the first to focus on the history, politics, nutrition, and health of soda, integrating public health science with historical and cultural research
  • Helps readers understand how we created this food system, what its problems are, and what we can do to fix these problems
  • Is illustrated with 70 figures and 50 tables
  • Comes with a Foreword by Mark Bittman, food journalist and columnist for The New York Times
  • Comes with an Afterword by Dr. Neal Baer, pediatrician and television writer and producer

Here are the book’s blurbs:

  • “The soda industry is a powerful economic operator. Economic power readily translates into political power. Soda Politics is exactly the kind of carefully-researched investigative reporting needed to open the eyes of the public and parliamentarians to the health hazards of what is, as the author rightly notes, essentially liquid candy in a bottle.” –Dr. Margaret Chan, Director-General, World Health Organization
  • “No book in history has so completely laid bare the soda scourge that touches every corner of the world. Marion Nestle shows how this happened, its impact on human health and well-being, who the players are, and, most importantly, what might be done. This is the right book at the right time.” –Dr. Kelly Brownell, Dean, Sanford School of Public Policy, Duke University
  • “Marion Nestle is one of the greatest muckrakers of our time, and what she does is vitally important-for our health, our environment, and for future generations. Here, she wages war against the soda titans with such piercing clarity and so many irrefutable truths that all other arguments crumble.” –Alice Waters, Founder and Proprietor of Chez Panisse
  • “Comprehensive and well-written, this book will help frame a thoughtful public policy debate about nutrition and the societal impacts and costs of obesity.” –Ann M. Veneman, Former US Secretary of Agriculture and Former Executive Director of UNICEF
  • “What happens when the food industry’s most insightful critic turns her sights on soda? This razor-sharp, fun to read, plan-of-battle for one of the greatest public health fights of our time. Big soda may have all the money, but those who would enter this fray, as we all should, now have their champion.” –Michael Moss, Author of Salt Sugar Fat: How the Food Giants Hooked Us
  • “For decades, soda companies have amassed fortunes off drinks that are making us sick. It took someone like Marion Nestle to cut through the spin and uncover the high cost of cheap sodas.” –Robert Kenner, Director/Producer, Food Inc. and Merchants of Doubt
  • “Long recognized as an important and informed voice in our national and international discussions on nutrition and health, Marion Nestle has written another book that will keep us talking. With an impressive combination of scholarship and advocacy, Dr Nestle takes an unflinching look at the soda industry, its products and the impact on health. Soda Politics deserves the attention of the public and policy makers, and should make us all think more carefully about choices we can make to improve health and well-being.”–Margaret Hamburg, M.D., Former Commissioner, U.S. Food and Drug Administration 

REVIEWS

Here’s the first review from the August 2015 Library Journal:

Nestle (nutrition, New York Univ.) once again exposes the dark side of the food business. As in her 2007 Food Politics: How the Food Industry Influences Nutrition and Health, the author examines the soft drink industry, demonstrating how products that are basically flavored water with added sugar contribute to obesity, type-2 diabetes, and metabolic syndrome. She discusses the composition and production of soda, the adverse effects of excess sugar consumption, and product marketing. The companies’ targeting of children, low-income, and minority communities; lobbying of Congress to prevent legislation that would impact profits; funding of research to produce results that obscure the facts about soda; and donations to health organizations and charities in order to be portrayed as socially responsible corporations make it difficult for citizens to act. Nestle reveals what can be done and how to do it, providing relevant data, analyzing that information, and illustrating its difficulties. She then advocates for smaller portions, taxing sugary drinks, and excluding soda from the Supplemental Nutrition Assistance Program (SNAP) and provides examples of successful campaigns, a list of groups advocating for healthy beverage choices, and extensive notes. VERDICT An outstanding manual for health educators, activists, and anyone seeking information about the soda industry and its impact on health.—  Barbara Bibel, formerly Oakland P.L.

David Katz in Nature 526: 34–35 

For me, the single most stunning and appalling revelation comes in the section about environmental impact and industry responses to it. It is that between 340 and 620 litres of water are used for every litre of soft drink produced, about 20% of that related to packaging. Despite such disturbing revelations,Soda Politics is not discouraging…Throughout the book, Nestle provides tactics for practical, local advocacy, such as working with school wellness committees and engaging local policymakers. And since 2002, the proportion of US citizens who say that they avoid soft drinks has risen by 20%, reaching nearly two-thirds of the population…For public health to prevail over soda politics as usual, we have miles to go. This book is the richly drawn map of how to get there, from here.

From Science Magazine, October 16, 2015:285

The standard operating practices of companies like Coca-Cola and PepsiCo demand the same level of scrutiny as cigarette companies, and for many of the same reasons, argues Marion Nestle in the introduction of her new book, Soda Politics. What follows is a thorough and unflinching look at the soft-drink industry’s role in promoting the consumption of sugary drinks despite growing evidence that they are detrimental to our health. The book begins with a basic primer of the range of health problems that have been linked to soda consumption, from tooth decay to obesity and diabetes, hitting its stride with an eviscerating assessment of the industry’s marketing and advocacy practices.

From US Food Policy, November 11, 2015

For those readers who share Nestle’s critical perspective on the food industry, it is obvious that this book would be informative. But here is the greater surprise: this solid book is by far the best source on this topic for any reader, with any perspective on economics or politics.  If I worked for a trade association, or an industry front group, or an esteemed professional association that relies on soda industry funding, or the House Agriculture Committee, or a sugar manufacturer, or a high-powered corporate law firm, I might store this book in my desk drawer rather than my book shelf … yet I would read it word for word.

From The Independent, November 12, 2015

In Soda Politics (OUP, £19.90), Dr Marion Nestle does us all a great service by spelling out clearly and authoritatively the dreadful price we are paying for guzzling gallons of sugared water – Coke and Pepsi by any other name. Big Soda, as Dr Nestle calls the billion-dollar corporate giants behind this poison, know exactly how bad their products are for us but are so powerful no one takes them on. Rise up and rebel, Nestlé urges.

From the L.A. Review of Books, November 19, 2015

Nestle writes like an investigator hunting every possible scrap of damning material for a prosecutorial brief, which will no doubt make her book an excellent resource for activists and reformers seeking remedies in Washington, in the courts, and, perhaps, in the aisles of the local supermarket.

From the New York Times Book Review, November 21, 2015

Big Soda knows what it’s doing.

Fortunately, so does Marion Nestle. The nutrition professor, advocate and investigator best known for “Food Politics” profiles the soft drink industry in her expansive, superbly researched new book, “Soda Politics: Taking On Big Soda (and Winning).” It isn’t so much a narrative as a well-organized barrage of facts, some eye-popping (the world’s soda companies produce nearly two trillion 12-ounce servings annually), others banally incriminating. They come off the page like jabs in a sustained pummeling lasting more than 400 pages. Even if Nestle is only half right, it’s still a total knockout.

From The Economist, November 28, 2015

Drinks companies must also reckon with a small army of health advocates, among which Ms Nestle is a major-general.

From Matthew Donnelly, Gulp, November 30, 2015

This is a food advocates’ book which forensically analyses the tactics of the ‘Soda’ industry.

From Jane Lear at TakePart, December 2, 2015

Nestle is foremost an educator and an activist, and Soda Politics is worth its price alone for the chapters on advocacy, from recruiting public health leaders and working from within to protecting public water resources…In other words, we can change things, one Big Gulp at a time.

From The Lancet–Diabetes/Endocrinology , February 4, 2016: “comprehensive…cogent and fair-minded.”

Caffrey M.  Is soda the new tobacco? An expert and new CDC data say yes.  American Journal of Medical Care 2016;22(4):139-141.

Sabnavis M.  Bitter fizz.  Financial Express (India), March 20, 2016: A book that exposes that there’s more ill in a cola bottle than mere sugar—environment costs, high water use and pure politics.

Das Gupta U.  The bitter fight over sugary drinks.  Business standard (India), March 22, 2016.

Angier N. The Bear’s Best Friend.  New York Review of Books, May 12, 2016: 56-58.

Janer Z.  Profit Before People: The Case Against the Soft Drink Industry.  The Wire, April 24, 2016.

Hearne SA.  Behind the curtain.  Health Affairs, May 2016:936.

Mosaffarian D.  The politics and science of soda and our health.  The Lancet 2016;387 (May 28):2190-2191.

Wineberg D.  The San Francisco Review of Books.  October 20, 2018.

 

MEDIA ON SODA POLITICS

2017

May 26  Soda Politics: como baixar o consumo de refrigerante, Do Campo à Mesa (in Portuguese)

2016

April 14  Opinion piece in Reforma.com (in Spanish).

April 14 Article in La Jornada about my lecture in Mexico City (in Spanish)

March 24 BYU radio Matt Townsend show

March 2 ABC-FM interview with Margaret Throsby, Classic FM

March 1 Lecture to Sydney Ideas, U. Sydney

March 1 ABC News radio and print interview with David Taylor

Feb 29  Interview (online) with ABC Sydney

Feb 27  “At Lunch With” column in the Sydney Morning Herald: “the powerful foodie”

Feb 24  Podcast of lecture on Soda Politics at the University of Melbourne

Feb 19 Radio interview with Mark Colvin, ABC News (Sydney)

Feb 19 Podcast interview with Colvinius, ABC News (Sydney)

Feb 18  BTR Media podcast (my interview on Soda Politics is at 13.01)

Feb 7  Wisconsin Public Radio interview

Feb 1  Interview (online) with Chris Radicz of the American Society for Nutrition

Jan 29  Interview with BreakThroughRadio’s Rebecca Chodorkoff

Jan 20 Interview with Suzi Phillips, U. Auckland

2015

Dec 16  Podcast with Steve Mirsky of Scientific American

Dec 16  Food Tank’s favorite books of 2015

Dec 9 Edible Manhattan and Brooklyn, Favorite Books.

Dec 9 Civil Eats’ 20 Best Food and Farm Books of 2015

Dec 5 KCRW radio, Evan Kleiman’s Good Food

Dec 1  KALW hour-long radio San Francisco interview

Nov 23 Soda Politics podcast, New America NYC

Nov 11  Interview with Reserve Editorial Team, In the Kitchen

Nov 6  Audio recording of Q and A talk at San Francisco’s Commonwealth Club, with Dr. Alice Huan-mei Chen

Nov 3 Good Food World book description

Nov 1  Interview in Nutrition Action Healthletter, November 2015:1-5

Oct 28  The Seattle Times

Oct 27  The Salt on Soda Politics

Oct 27 Texas Public Radio on Soda Politics

Oct 20  Video of presentation to New York Times Food for Tomorrow Conference on soda taxes

Oct 19  Article in Veille Action pour de Saines Habitudes de Vie (in French)

Oct 19  Interview with Lingyi Hou for NYU’s Washington Square News

Oct 15 KUT News radio, interview with Tom Philpott 

Oct 9 Interview Q & A with Nancy Huehnergarth on Huffington Post

Oct 8  Interview Q & A with Andy Bellatti on Civil Eats

Oct 7  MP3 interview with Carl Lenoe on Super Human Radio

Oct 6  CSPAN video recording of book event at NYU

Oct 6  Radio interview with Dr. Mercola, with transcript.

Oct 5  Interview with Roberto Ferdman in the Washington Post

Oct 5 Caselli_Mechael L.  “Soda Politics” & science: 5 issues.  Food Insight, IFIC.

Oct 5 Foodline radio interview

Oct 4  Interview with Johnny Adamic of the Daily Beast

Oct 2  Interview with Jamie Ducharme of Boston Magazine online

Sept 28  Interview podcast with Dr. Mercola.  Condensed version.  Full version.

Sept 25  Interview with Julia Belluz, Vox

Sept 21  Interview  with Katy Kieffer, Heritage Radio

Sept 10  Interview Q and A with Natural Path

Mar 5 2015

Court confirms constitutionality of the Mexican soda tax

Last week the Mexican Supreme Court passed down its judgment on a writ of unconstitutionality (amparo) filed against the soda tax that went into effect in January 2014.

This unanimous judgment:

Documents (in Spanish):

 

Jul 31 2014

Rep. Rosa de Lauro introduces the SWEET soda tax act!

Yesterday, the fabulous Representative Rosa DeLauro (Dem_CT) introduced the Sugar-Sweetened Beverages Tax Act of 2014 (SWEET Act).  Here’s a quick summary of the bill. The SWEET Act (you have to love the name) would put an excise tax of one cent per teaspoon of sugars (a teaspoon is about 4 grams). The bill is clearly aimed at sugary drinks, which account for about half of total sugar intake.  According to the 2010 Dietary Guidelines (page 29),

  • Sodas, energy, and sports drinks account for 35.7% of total sugars
  • Fruit drinks—a category that does not include 100% juices—account for another 10.5%.
  • Sugar-sweetened teas account for 3.5%.

The tax ought to raise about $10 billion a year, and is earmarked for programs to combat soda-related disease. It also ought to further reduce consumption of sugary drinks, as is already happening in Mexico. If you would like to endorse this legislation, contact Kelly.Horton@mail.house.gov in Representative DeLauro’s office. References

 

Oct 6 2013

Soda tax controversy goes international

My monthly first Sunday Food Matters column in the San Francisco Chronicle:

Q: I hear that the Mexican government wants to increase taxes on sodas as a way to fight diabetes. The soda industry persuaded voters to defeat soda taxes in Richmond and El Monte last year. Won’t it do the same in Mexico?

A: It might. I’m just back from a lecture trip to Mexico City where I heard plenty about the proposed soda tax and the industry’s response to it.

Last month, the Mexican government proposed an additional soda tax of one peso (about 8 cents) per liter. The idea is to raise $1.5 million per year while discouraging soda consumption, thereby helping to reduce the country’s high prevalence of obesity and Type 2 diabetes.

Mexicans drink lots of soda. By some estimates, average per capita consumption is 50 gallons a year, the highest in the world. It’s no coincidence that more than 70 percent of Mexicans are overweight or obese, and around 15 percent have Type 2 diabetes, a prevalence that terrifies health officials. This type of diabetes, if undiagnosed and untreated, can lead to blindness or foot amputations.

‘Nutrition transition’

Mexico is a classic example of a country in “nutrition transition.” As the economy improves, people increasingly buy high-calorie ready-made foods, put on weight, and raise their risk for diabetes. Meanwhile, the poorer segments of the population continue to experience high levels of stunting, iron-deficiency anemia and vitamin A deficiency.

This makes obesity a relatively new problem in Mexico, one widely understood to result from the introduction of processed foods – especially sodas – into the Mexican food market.

I could easily see how deeply sodas are embedded in Mexico’s food culture. Sodas were advertised and available everywhere. And they come in enormous three-liter bottles that cost less than the price of bottled water – only 17 pesos ($1.35) each. Clean water is not always available, making sodas the easy choice.

Sodas are cheap because Mexico grows its own sugarcane and sells it at market prices. We, however, artificially support the higher price of U.S. sugar through tariffs and quotas. That’s why our sodas are made with high fructose corn syrup. We subsidize corn production so corn syprup costs less than sugar.

Some people think cane sugar tastes better than high fructose corn syrup, although controlled taste tests don’t always back this up. It’s ironic that U.S. supermarkets now carry, at highly inflated prices, Mexican Coca-Cola sweetened with cane sugar.

Industry efforts to defeat the Mexican soda tax have been ferocious, just as they were in Richmond and El Monte last year. Producers argue that if the tax really does decrease consumption, it will cause hundreds of thousands of jobs to be lost.

I saw a newspaper advertisement from the Mexican Beverage Association that not only attacked the science relating soft drinks to obesity, but extolled the health benefits of sodas: “Sugar is nutritious; it’s a carbohydrate. Carbohydrates are essential for life. Sugar is indispensable for the brain. Soft drinks hydrate and bring energy.”

An ad from the sugarcane industry also threatened job losses – “The tax will generate unemployment and discourage productivity and investment” – and noted that workers and the poor will bear most of its burden.

The big questions

As with any such initiative, the big questions are whether the tax is likely to reduce soda consumption, obesity and diabetes, and whether the revenue will be used for widely beneficial public health purposes. Mexico’s Congress will have to address these questions when it votes on the tax in the weeks ahead.

In the meantime, a coalition of consumer and health groups, in part funded by Bloomberg Philanthropies, has been putting posters in subway stations that illustrate the amounts of sugar in soft drinks. The groups are actively advocating for the soda tax and for using its funds to provide free potable water in schools – something that does not now exist. But TV stations have refused to carry their ads for fear of losing soda advertisers.

Like their U.S. colleagues, Mexican public health authorities are searching for effective ways to reverse obesity trends. Sugary drinks are an easy target. Taxing them might happen despite industry opposition – especially if the funds are earmarked for clean water.

Editor’s notesMarion Nestle will discuss her new book, “Eat, Drink, Vote: An Illustrated Guide to Food Politics,” with Narsai David at the Commonwealth Club on Oct. 15 at 6 p.m., and at Book Passage in Corte Madera on Oct. 19 at 11 a.m.

She is also receiving the James Beard Foundation Leadership Award for her writing about how science and public policy influence what we eat. The award ceremonies are Oct. 21 at the Hearst Tower in New York.

Marion Nestle is the author of “Eat, Drink, Vote,” “Why Calories Count: From Science to Politics,” “Food Politics” and “What to Eat,” among other books. She is a professor in the nutrition, food studies and public health department at New York University, and blogs at www.foodpolitics.com. E-mail: food@sfchronicle.com

Dec 27 2017

Planet Fat: The New York Times series on global obesity

Since September, the New York Times has been investigating how the food industry markets its products in the developing world, and how this marketing is encouraging a rising prevalence of obesity and its health consequences. The series is called Planet Fat.   This is the complete set to date, in reverse chronological order.

If you haven’t read them, this week is a good time to catch up.  Enjoy!

One Man’s Stand Against Junk Food as Diabetes Climbs Across India

India is “sitting on a volcano” of diabetes. A father’s effort to ban junk food sales in and near schools aims to change what children eat.

Dec. 26, 2017

 

Dec. 23, 2017

 

Dec. 11, 2017

 

Nov. 13, 2017

 

Oct. 2, 2017

 

Oct. 2, 2017

 

Sept. 16, 2017

 

Sept. 17, 2017

 

Mar 6 2017

Food-Navigator-USA Special Edition on Beverages

Here is another one of FoodNavigator-USA’s Special Editions, meaning collections of its articles on specific topics written mostly from the perspective of food beverage companies.  This one is on trends in commercial beverages, and is highly relevant to food politics.

Special Edition: Beverage trendwatching

Few sections of the store are as dynamic as the beverage aisles. Meanwhile, the pressure to ‘clean up’ labels continues unabated. But how can we distinguish passing fads from sustainable trends? And who are the entrepreneurial companies driving innovation in this category?

Nov 10 2015

Two reports: Who is Obese? How to Curb Global Sugar?

The first report is from the UK.   Fat Chance? Exploring the Evidence on Who Becomes Obese is a curious example of what happens when a sugar company (AB Sugar) partners with a health organization (2020 Health) to produce a policy document.

The report examines the role of age, gender, socioeconomic factors, the built environment, mental health and disability, sleep, bullying and child abuse, smoking, ethnicity, and religion as factors in obesity—everything except diet and activity levels.

The press release for the report gives key findings, among them:

  • Obesity rates are rising rapidly among the poor as well as other groups who experience social instability.
  • Uncertainty seems to be a significant factor for weight gain.
  • Fast food outlets near working environments have a significant impact on the BMI of men; the lack of green space has an impact on obesity rates particularly among girls.
  • Half of all people suffering with psychosis are obese.
  • Parental obesity, especially in mothers, is a far more predictive factor in childhood obesity than is ethnicity.

Its authors write:

What is particularly highlighted in recent research, though rarely explicitly stated, is that obesity rates seem to be deeply influenced by social change (not just influences within static social categories). The studies we have compiled for this review show a subtle trend that has become increasingly evident over the last decade. It is highlighted in economic mobility, rising rates of mental illness, technological habits and engagements, and rapidly shifting urban ground. Argued here, broadly speaking, is that many of these categories strongly hint to a meta-structure that remains profoundly under-researched and largely ignored. This is the structure of uncertainty, a type of habitus that influences the terms of emotional engagement between an individual and their daily life. Insidiously, it undermines health seeking behaviour by making daily decision processes cognitively intolerable and emotionally taxing.

They conclude:

…approaches to obesity that recognise and incorporate complexity might impact a host of rising health problems that affect communities across Britain. The same interventions that encourage healthy BMI may improve energy levels through metabolic process and sleeping habits, while reducing risk of mental health problems, diabetes and a range of other comorbidities not discussed in this report.

But they don’t say what those interventions might be.

Could they possibly have something to do with removing sugary drinks and foods from local environments?

For doing just that, the World Cancer Research Fund International has produced Curbing Global Sugar Consumption: Effective Food Policy Actions to Help Promote Healthy Diets & Tackle Obesity.

Examples of actions which have had these effects include school nutrition standards in Queensland, Australia; a vending machine ban in France; a front-of-package symbol that led to product reformulation in the Netherlands; soda taxes in France and Mexico; a programme targeting retail environments in New York City, USA; a programme promoting increased water consumption in schools in Hungary; school fruit and vegetable programmes in Netherlands and Norway; a healthy marketing campaign in Los Angeles County, USA and a comprehensive nutrition and health programme in France.

The first report asks us to solve problems of poverty, instability, and mental health before taking action to prevent obesity, even when actions are known to be effective.  The second calls for such actions now.

Could AB Sugar’s sponsorship possibly have something to do with this difference?

Jun 26 2015

Sugar politics: a roundup of recent events

While I was visiting Cuba, formerly the largest supplier of sugar to the United States and now blocked from selling anything to us, I missed several stories about sugar.  It’s time to catch up with them.

On this last item the Post explains:

While other crop subsidies have withered, Washington’s taste for sugar has been constant. The sugar program, which has existed in various forms since the 1930s, uses an elaborate system of import quotas, price floors and taxpayer-backed loans to prop up domestic growers, which number fewer than 4,500.

Sugar’s protected status is largely explained by the sophistication and clout of a small but wealthy interest group that includes beet farmers in the Upper Midwest, cane growers in the South and the politically connected Fanjul family of Florida, who control a substantial part of the world sugar market.

Attempts to get rid of the sugar program have been constant, at least since the 1970s when I first started teaching about it, but to no avail.  Why not?  Because outrageous as the program is, it only costs the average American $10 per year—not enough to generate widespread opposition, apparently.

The bottom line on all this: eating less sugar is always a good idea.

Tags: