by Marion Nestle

Currently browsing posts about: Coca-Cola

Dec 23 2008

FDA warns Coke: Coke Plus violates Jelly Bean rule!

Thanks to Jack Everitt for forwarding an article from Reuters U.K. about the FDA’s recent warning to Coca-Cola.  Coke Plus, says the FDA, violates the Food and Drug Act.  Food companies are not allowed to add vitamins and minerals to sugary carbonated water (or jelly beans)  just so they can be marketed as healthy.

OK, but Coke Plus is not exactly a secret.  How come the FDA waited to do this until this “midnight” period just before a new administration takes over?  And how come, asks Jack, do we have to “hear about this from a UK newspaper, rather than a US one. Just like with the last election, we now have to rely on out-of-the-country news sources.”

Let’s hope the FDA is a high priority for Obama.  It should be!

Mar 17 2008

Soft drinks in decline?

The Wall Street Journal reports that sales of Coke and Pepsi and other top brands slipped last year by a percentage point or two. They can’t keep up in the face of rising commodity costs, prices, and the popularity of vitamin waters and sports drinks. The drop might seem like a blip but these companies have stockholders to please and are supposed to be growing and increasing their sales every quarter. So it’s no surprise that the WSJ is taking such a hard look at the declining bottom lines. Expect to see even more production of functional drinks, sweetened and not, and at higher prices, of course.

Jan 27 2008

Coke and Pepsi promote health!

I’m getting lots of e-mails about Coca-Cola’s co-sponsorship of the National Heart, Lung and Blood Instutite’s HeartTruth Red Dress campaign to increase women’s awareness of their risk for heart disease. You can find out more about Diet Coke’s sponsorship on the Coca-Cola website. Here’s my favorite line in the news release: “Participation by Coca-Cola does not imply endorsement by DHHS/NIH/NHLBI.” Really? I’ll bet Coke hopes people will think it does.

But that’s not all. The American Dietetic Association (ADA) is partnering with Pepsi. Pepsi, it says, “will work with ADA to develop consumer and professional education programs, and tackle nutrition research questions.” How’s that for unbiased?

Dec 29 2007

Coca-Cola is promoting exercise!

Coca-Cola is announcing its new partnership with ExerciseTV. The press statement explains: “Coca-Cola continues to make great strides in educating the public about the importance of exercise, and how its broad range of products can benefit health-conscious consumers.” This must be part of Coke’s new strategy as a wellness company (see previous comments on the “Pomegranate-Blueberry” drink and Minute Maid Orange Juice). What do we think of this?

Dec 26 2007

Coca-Cola’s new health drink?

Coca-Cola’s Christmas gift was a full-page, full-color ad in the December 25 New York Times announcing Minute Maid’s new “enhanced juice.” The label says “Omega-3/DHA HELP NOURISH YOUR BRAIN.” “POMEGRANATE, BLUEBERRY: FLAVORED BLEND OF 5 JUICES.” Curious to see what was in it, I checked the online label information. Surprise! The first two ingredients are Apple and Grape juices from concentrate. Pomegranate comes in at #3. #4 is mixed fruit and vegetable juices, #5 is blueberry juice, #6 is raspberry juice–all from concentrate. Then come #7 gum acacia and #8 DHA algal oil. Others ingredients follow, but never mind. Of course this drink will nourish your brain. It contains an ounce of sugars per 8-ounce serving (and the bottle contains 7 servings)!