Currently browsing posts about: Diabetes

My post last week about KFC, Pepsi, and cause marketing elicited a lively dicussion along with some further examples.

Ken Leebow of “Feed Your Head” sent this one along with a comment: “Don’t pollute the Earth, but your body: Go for it!”

Cara Wilking of the Public Health Advocacy Institute (PHAI) sent this one: Give blood, eat a Whopper.  Cara, by the way, has done her own piece on why organizations that care about health should avoid partnerships with soft drink companies.

And Lisa Young sent a note about Coca-Cola’s sponsorship of continuing professional education credits for dietitians, for a course about bone health.  On that same site, if you pledge to LivePositively.com, Coke’s Sprite Zero will donate $1 to the American Cancer Society.

For those of you who insist that these kinds of partnerships raise money for Good Causes, please consider whether soft drinks are good for bone health or whether artificial sweeteners are good for cancer prevention.  The answers may not be in, but the questions are worth asking.

Cause marketing, I submit, is much more about the marketing than it is about the cause.

I collect things like this—examples of food company marketing alliances with health and nutrition organizations that by all rights should be advising their members and clients not to eat much of the company’s products.  This one promotes mega-size Pepsi to raise funds for the Juvenile Diabetes Research Foundation.

This particular treasure comes from a blogger, Joe Tower, who runs a business—“Selfish Giving”—that helps companies do cause marketing.  This one crosses a line, even for him:

I’ve said this before: I don’t have a problem with nonprofits and fast-serve chains doing cause marketing. What I do have a problem with is when fast serve chains like KFC encourage consumers to buy products that directly contribute to the health conditions – in this case diabetes – they are supposedly trying to prevent by partnering with the cause in the first place….What was JDRF thinking? I’m not sure, but I’m calling them today to see if I can find out!

Here are excerpts from the response from JDRF:

We appreciate your concerns and your questions about the banner promoting a JDRF fundraising activity at KFC. Please understand that the fundraiser in question is a local initiative in Utah involving a single KFC franchise owner with a personal type 1 diabetes connection.That said, JDRF values its supporters, both individual and corporate, and their efforts to raise funds to support research aimed at improving lives and curing type 1 diabetes. JDRF carefully reviews national partnership opportunities to ensure that they are appropriate prior to joining corporate campaigns to raise funds.

Regarding this particular promotion, we understand that one of the criticisms has been the association with a sugary product, which many have associated with contributing to diabetes. It’s important to note that JDRF supports research for type 1 diabetes, an autoimmune disease that results when the immune system attacks the cells in the pancreas that produce insulin, therefore requiring a child or adult with the disease to depend on insulin treatment for the rest of their lives. It is a common misconception that type 1 diabetes is caused by obesity or eating too much junk food or sweets.

Finally, JDRF does not endorse any particular products, nor any particular diet. People with type 1 diabetes should work with their healthcare team to determine a diet that works best for them. JDRF fully supports people living with type 1 diabetes engaging in healthy eating habits and lifestyles.

–Gary Feit, National Manager, External Communications, Juvenile Diabetes Research Foundation

As I find myself saying again and again, you cannot make this stuff up.   And how does Pepsi, now promoting itself as a wellness company, feel about this?

[Thanks to David Schliefer for sending]

Update June 17: I hear rumors attributed to a Pepsi V.P. that the promotion is “no longer running.”

According to William Neuman’s report in the New York Times, a USDA official, Robert C. Post, said the new food guide would be a plate and that it would serve educational purposes :

The agency would use the plate to get across several basic nutritional messages, including urging consumers to eat smaller portions, switch to low-fat or fat-free milk and drink water instead of sugary drinks.

A plate with half devoted to fruits and vegetables is not exactly a new concept.

The American Diabetes Association has been using this plate as  a food guide:

The American Institute for Cancer Research uses this one:

Canada’s food guide is translated into this plate:

And the Physicians’ Committee for Responsible Medicine has an elegantly designed 100% plant-based plate for vegetarians and vegans:

And here’s what CNN thinks the new USDA food icon will look like:

Can the USDA improve on the existing versions?  Does CNN have it right?

I’ll be in Washington tomorrow to find out.  You can be there virtually at www.cnpp.usda.gov.

I just got off a subway car adorned with posters advertising the New York City Health Department’s “Are you pouring on the pounds?” campaign.  They are riveting.

They make a simple point, but one that is not always understood:  Soft drinks contain sugar, and lots of it.

Lots of sugar—all those packets—will make you fat.

The campaign also includes a tough video.

New York City’s Health Department is taking on the city’s high rates of heart disease and type 2 diabetes in every way it can.

Take a look.  What do you think?  Will this work?

If only meat were just a food and not the flash point for concerns about health, climate change, and tax policy.  But it looms large in all such debates.

According to reports, meat is linked not only with a higher rate of cancer but also with type 2 diabetes.   Does this make logical sense?  It could, especially if meat eaters take in more calories and are fatter than non-meat eaters.

We’ve heard so much lately about how farm animals contribute to environmental problems and climate change, but Nicolette Hahn Niman writes in the New York Times of “the carnivore’s dilemma.”  It’s not the animals themselves that contribute to climate change, it’s the industrial methods of raising them that are the problem.  She ought to know.  She and Bill Niman run the free-range ranch in Bolinas, California highlighted in Time magazine last August.

On the other hand, Princeton professor and ethicist Peter Singer argues in the New York Daily News that meat is so bad for health and the environment that it ought to be taxed.

How to deal with all of this?  Push for more humanely and sustainably raised farm animal production, dont’ eat meat if you choose not to, and if you do eat meat, just don’t eat too much of it.

Update, November 4: I forgot to include Jonathan Safran Foer’s piece in the New York Times magazine on why he is against meat.

I am always indebted to Joel Moskowitz of the University of California School of Public Health’s Center for Family and Community Health for his almost daily forwarding of research on obesity.  His recent postings include data from the Centers for Disease Control (CDC).  The CDC has just released preliminary results of the 2008 National Health Interview Survey.  These include, among other measures, data charts and tables on obesity (rates still rising steadily since 1997), physical activity (no measurable change), and diabetes (rising in parallel with obesity).

Interpretation: if physical activity rates have not changed, then the reason obesity rates are going up is because people are eating more calories.

Plenty of evidence backs up this idea.  All you need to do to see why people are eating more is to take a look at Time magazine’s discussion of the implications of calorie labeling: “Would you like 1,000 calories with that?”

The CDC announces that rates of type 2 diabetes have nearly doubled overall in the last ten years,and more than doubled in states in the south and in Puerto Rico.  Ten years ago, the average was around 5%; now it’s around 10%.  No surprise: the rates closely track rates of obesity.

It never would have occurred to me that cinnamon had anything to do with type 2 diabetes one way or the other–calories are what matter–but earlier studies suggested that a gram or so a day helped control blood sugar levels. Apparently, enough of such studies were available to take a look at them as a group and do a “meta-analysis.” Alas, this analysis “found no significant benefits of cinnamon supplement on glycated hemoglobin (A1C), fasting blood glucose (FBG), or other lipid parameters,” a conclusion perhaps disappointing, but not surprising.  Watch the calories!