Eating Liberally’s “kat” took me to see Frank Rich’s interview with Stephen Colbert last night and what fun that was! But no such thing as a free event, apparently. Today, kat wants to know what I think about Doritos’ sponsorship of Colbert’s campaign. Take a look at her question and my response and weigh in on this, please. Even if it’s a joke…?
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While I am on the subject of food company sponsorship of nutrition and medical professionals, I might as well say something about sponsored research. Analyses of the phenomenon show that when research is sponsored by food companies, it almost always produces results that favor the sponsor’s products. Two recent examples from the American Journal of Clinical Nutrition: a study comparing the effects of soft drinks sweetened with high fructose corn syrup or sugar (sucrose) finds no difference in perceived sweetness, hunger, or calorie intake. I wouldn’t expect it to, but the study was funded by a grant from the American Beverage Association, which has a vested interest in proving that soft drinks have no effect on obesity. This next one is even better: here is a study showing that if you eat corn or tortilla chips fried in corn oils, which are largely polyunsaturated, your blood cholesterol will be healthier than if you eat chips fried in saturated and trans fats. I thought we knew that already. But doing a study like this gives the sponsor a usable conclusion: “Therefore, if chosen wisely, even snack foods that are often considered to be ‘junk food’ can contribute to a heart-healthy diet.” Would it surprise you to learn that the study was funded in part by Frito-Lay/PepsiCo? I wonder how long it will take to see this research celebrated in Frito-Lay ads.