Oct 9 2012

Big Soda to put calorie labels on vending machines in city offices in Chicago and San Antonio

Yesterday, Beverage Digest announced that the American Beverage Association (ABA) and its Big Soda members—PepsiCo, Coca-Cola, and Dr Pepper/Snapple—were starting a “new vending machine program to help combat obesity.”

The new “Calories Count Vending Program” starts in 2013 in city buildings in Chicago and San Antonio.

This, Beverage Digest says, “is what can happen when the industry and mayors work together, collaboratively.”   It quotes an executive from Dr Pepper Snapple: “this program is yet another example of how the beverage industry is providing meaningful solutions to help reduce obesity.”

Really?  If these companies really wanted to help reduce obesity, they might start by eliminating sugary drinks.  But never mind.  This is about politics, not health.

For one thing, calorie labels are going to have to go on most vending machines anyway, as soon as the FDA gets around to writing the regulations for them.

For another, this move heads off any attempt to introduce (horrors!) taxes on sodas or caps on bottle size in those two cities.

Chicago Mayor Rahm Emanuel is quite clear about that.  He says his approach to the health issue “is better because it emphasizes personal responsibility.”

He prefers to have Chicago city workers compete with those from San Antonio for a $5 million grant from the ABA.  The ABA has also agreed to pay $1,000 to workers who meet health goals to be determined.

Although this might look like a bribe, Emanuel denies that the program is a payoff:

I believe firmly in personal responsibility,” the mayor said at a City Hall news conference with the pop company executives. “I believe in competition, and I believe in cash rewards for people that actually make progress in managing their health care.”

According to the New York Times, Mayor Emanuel actively sought the ABA grant.

If only personal responsibility worked, alas.  So much evidence now shows that it’s not enough to change behavior.  It is also necessary to create a food environment more favorable to making healthful choices.

That’s the public health approach taken by New York City Mayor Michael Bloomberg .  His approach is to make the food environment more conducive to healthful choices without anyone having to consciously think about them.  This approach is more likely to reduce soda consumption, which is why the ABA wants to head off taxes and caps.

Oh well.  Education is always a good thing, and here’s what the ABA says the vending machines will look like.

  • Anthro

    Rahm Emanual should just switch parties.

    Does he expect a ten year old with some change in his pocket to exercise “personal responsibility”? Does he even expect young parents who have been brought up in this easy food access culture to even know that the stuff they themselves have grown up on is bad for their kids? The media tells them the opposite non-stop. Where is the responsibility of the ad industry?

    How much money does Rahm have invested in Big Food? But I forget myself–according to Rahm, I’m just a “f***ing retard”.

  • SAO

    Note that the sample picture has 45 calories per bottle as the default listing. My experience with vending machines that look like that is that they dispense 16 ounce bottles, where the calorie count is over 4 times higher.

    Further, the picture doesn’t look like the buttons will have a lot of room for the calorie count.

  • Jason

    I might be too cynical, but isn’t listing the calories a win/win case for Big Soda? I’d imagine they get a bigger profit from selling water in a bottle or drinks with diluted sugar/HFCS, vs their normal drinks in any case.

  • http://www.difreshusa.com/ Vending Machines Wholesale

    As i haven’t seen it yet i think its beneficial for people as the labels are there to know about calories.