Starbucks in trouble?
Here is an example of how crazy our food system is. Starbucks, according to the Chicago Tribune, is in trouble. Why? “while overall revenue and earnings continued to increase at rates better than 20 percent in its fiscal 2007 fourth quarter [which sounds pretty good to me]…there was a 1 percent slip in average transactions per store in the United States [oops].” That’s all it takes for Wall Street to start predicting doom, apparently.