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Here is another one of FoodNavigator-USA’s Special Editions, meaning collections of its articles on specific topics written mostly from the perspective of food beverage companies.  This one is on trends in commercial beverages, and is highly relevant to food politics.

Special Edition: Beverage trendwatching

Few sections of the store are as dynamic as the beverage aisles. Meanwhile, the pressure to ‘clean up’ labels continues unabated. But how can we distinguish passing fads from sustainable trends? And who are the entrepreneurial companies driving innovation in this category?

• Experts weigh in on what the next ‘it’ beverage will be as sales for the once all supreme soda slow: For years, carbonated soft drinks were the go-to choice for Americans to quench their thirst and boost their energy, but in recent years the category has begun to falter – creating an opening for a bevy of innovative beverage brands to emerge, according to industry research. .. Read
• Bone broth sales more than tripled in 2016, albeit off a very small base: The bone broth category (shelf-stable and refrigerated) is pretty small in the scheme of things, but it’s growing rapidly, with US retail sales more than tripling to $19.7m in the 52 weeks to Jan 22,* fueled by a small but highly engaged set of health conscious consumers, Paleo enthusiasts and Whole30 fans, says one fast-growing player… Read
• AQUAhydrate targets ‘everyday warriors’ as premium pH segment continues to grow: Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking out more premium products and aspirational brands in the bottled water set… Read
• LIVE Beverages Founder: ‘Drinking vinegars are where kombucha was 4 years ago’: LIVE Beverages founder and CEO Trevor Ross sees great potential for the drinking vinegar category. He started the brand by launching a line of kombucha back in 2013, what he saw would “become a pretty crowded category.”.. Read
• The Dairy Aisle: La Colombe’s clever strategy to stand out in the crowded cold coffee category: Around 80% of La Colombe’s Draft Latte product is milk, so why not place it in the dairy section? That’s what ran through the mind of EVP of sales Kyle O’Brien, and retailers are going with it… Read
• Could molecular hydrogen infused water carve a niche in the functional beverages category?  In regular water, hydrogen is bound to oxygen (H2O) making it “difficult for our bodies to enjoy the [antioxidant/anti-inflammatory] benefits of hydrogen,” claims the company behind Hfactor, which contends that dissolving hydrogen gas into water via a patent-pending process enables Hfactor to deliver a variety of potential health benefits… Watch now
• Drinking vinegar could be the next kombucha if it can overcome four major hurdles: While most Americans remain unfamiliar with drinking vinegar, the category is gaining traction and could be the next kombucha if manufacturers work together to promote its many benefits and uses, according to one segment player. .. Read
• State bills call for warnings about risks associated with synthetic dyes & sugar-sweetened beverages
• Two California state senate bills would mandate controversial warnings on some foods and beverages, and if enacted could start a domino effect among other like-minded states, potentially creating a patchwork of laws and compliance headache for national brands… Read
• Packaging and sweeteners have most room for innovation, says Imbibe beverage expert: What does it mean to innovate in the beverage space? We speak with a beverage trends expert to find out more… Read
• Sparkling ICE unveils $37m ad campaign, queries soda tax inconsistencies: ‘It’s a mess’: Talking Rain Beverage Co has unveiled a $37m national ad campaign that president Kevin Klock says will give Sparkling ICE a stronger brand identity – something it has historically lacked, despite its meteoric growth (estimated retail sales have surged from around $10m in 2011 to well over $600m today)… Read
• Post Mexico’s sugar-sweetened beverage tax, purchases of levied beverages have fallen 7.6%, says study: Mexico’s sugar tax may have influenced beverage purchase decisions of Mexican households in urban areas, according to a follow up study by University of North Carolina Chapel Hill researchers… Read
• Plant-based water sales predicted to double by 2020: The trend for healthy hydration is driving growth in plant-based waters, with global sales growing 21% in 2016 to reach sales of more than $2.7bn… Read
• Ag Committee weighs whether SNAP should pay for sugary drinks: Prohibiting the purchase of sugar-sweetened beverages and other “unhealthy” foods and beverages with SNAP benefits, also known as food stamps, likely would not discourage their consumption, but would be costly and difficult for retailers to implement, industry stakeholders argued on Capitol Hill last week. .. Read
• Soup-To-Nuts Podcast: Countering the impact of climate change on coffee: Every year more people wake up to coffee or use it to fuel their day, but according to a comprehensive report recently published by the Climate Institute. this early morning ritual, and everything that goes into making it possible, face significant threats from climate change. .. Listen now

Yes, says Martin Tobias’s must-read commentary in The Lancet.

The commentary cites a paper in the same issue arguing that low social rank, meaning “powerless to determine your own destiny, deprived of material resources, and limited in the opportunities open to you,” has a profound effect on lifestyle and life chances.  Its authors base these views on a study of 1·7 million adults followed up for mortality (all cause and by cause) for an average of 13 years.

Even with use of a crude categorisation of social rank based on occupation (professional, intermediate, and unskilled), the study was able to quantify the social gradient in mortality: an approximately 20% increase in risk per unit decrease in rank.

Tobias’ commentary recommends evidence-based strategies to minimize the impact of social hierarchy on health:

The chair of the House Ag Committee , Mike Conaway from Texas, provides his votes on issues summarized in a handy chart.  ‘

According to Politico, his opinion on whether SNAP should omit sugary beverages is unclear, although

He did offer his take on sugar-sweetened drinks: “Sugary drinks have a clear impact on people’s health, but if we eliminated them off the face of the earth, I don’t know that obesity rates would be any different.”

And then there’s The Food Marketing Institute , which posted this appreciative tweet:*

It’s a quiet news day so let’s enjoy one of Food-Navigator’s occasional special editions in which it collects articles on a specific topic, in this case sugar marketing trends in the Asia-Pacific region:

Special Edition: Asia-Pacific’s sugar fads

From breakthroughs in ingredients to lively debate over ways to keep consumers healthy, Asia-Pacific has gained a new confidence in its approach to sugar and sweeteners. We explore this spirited segment in a new FoodNavigator-Asia special edition.

• Groundbreaking natural low-GI sugar revealed, with Nobel link: Until not long ago, Holista CollTech was best known for being the only company to produce ovine collagen using patented extraction methods. Over the last year, though, the Malaysian-Australian biotech company has courted a number of headlines in quick succession, the most recent being that it will file for a patent for natural low-GI sugar that it is developing… Read
• Thailand’s sugar major looks at ways to capitalise on high prices: Thailand’s biggest sugar manufacturer has filed a legal application with financial regulators to raise money for the expansion of its core sugar business, with proceeds to be used to build the company’s first new sugar refining factory. .. Read
• Asia-Pacific sweetener market dynamics: Asia-Pacific stands out both as a region with high sweetener consumption and consistent growth. By 2019, the region is predicted to overtake declining Western Europe. .. Read
• The age of the soda tax: Moves in Asia-Pacific: Debate over sugar taxes hit the limelight last year, with the controversial topic grabbing headlines around the globe.  .. Read
• Ethnicity not found to affect GI beverage response in Asia: The glycaemic response (GR) to beverages does not vary depending on Asian ethnicity, with Chinese, Indian and Malay displaying similar responses, a first of its kind study has established… Read
• Severe obesity rockets in Korea: Younger people at greater risk: Cases of severe and extreme obesity have doubled in Korea over the past 12 years, with people in their 20s and 30s most likely to be piling on the pounds… Read
• Chinese sweetener prices rising at last after spate of plant closures: After a year-long race to the bottom by Chinese manufacturers, acesulfame-K sweetener prices have grown steadily since May, with analysts expecting further increases then stabilisation as suppliers, including segment giant Anhui Jinhe, hold back on production… Read

I’m out of the country for a few weeks (México) and missed the House hearing on whether SNAP-eligible food items should continue to include sugary beverages.

From what I gather, most witnesses opposed any change in the program, with one from the American Enterprise Institute the lone holdout.

As I discussed in the chapter on SNAP in Soda Politics, I continue to think that taking sugar-sweetened beverages out of the package is a no brainer.

• They are sugars and water and have no nutritional value.
• Tons of research links their consumption to a higher risk for obesity and its consequences.
• SNAP recipients spend a lot of taxpayer money on them.
• SNAP recipients may well have worse diets and higher proportions of chronic disease than equally poor people who do not get SNAP benefits.
• Surveys say that SNAP recipients would not mind this change.
• SNAP recipients can always buy sodas with their own cash.

I recognize that not everyone sees things this way.  I suspect that people opposed to this idea are worried that any change to SNAP will leave it vulnerable to cuts, and they could well be right.

Here are their arguments:

• The Hill: Restricting what recipients of SNAP benefits eat won’t fix nutritional issues
• FoodDive: Grocery and food industry to Congress: No SNAP soda ban
• Washington Post: How liberals undermine the food stamp program
• Politico: Few fans for restricting SNAP purchases

Politico provides some sound bites on the topic:

• “Food surveillance violates the basic principles of this great country.” — Rep. David Scott (D-Ga.)
• “What can we do to incentivize rather than punish?” — Rep. Rodney Davis (R-Ill.)
• “If you want to do a pilot program, I’m happy to co-sponsor one at the White House. I’m worried about our president’s eating habits.” — Rep. Jim McGovern (D-Ma.)

The state of Maine, however, has just renewed its request to USDA to remove sugar-sweetened beverages and candy from SNAP-eligible items.

Maine believes the purchase of sugar sweetened beverages and candy is detrimental to the health of the SNAP population, and is antithetical to the purpose of the SNAP program.

SNAP is supposed to be a nutrition program, no?  Nutrition is about a lot more than calories (and this from someone who wrote a book about calories).

Last week the FDA warned pet owners not to feed  specific lot numbers of Evanger’s canned Hunk of Beef or Against the Grain Grain Free Pulled Beef with Gravy canned dog food  because they might contain enough pentobarbital to sicken or kill their animals.

The FDA began investigating Evanger’s Dog & Cat Food Company Inc. when it learned about five dogs in a single household that suffered acute neurological symptoms shortly after eating the product. One dog was euthanized after secondary complications, and three others recovered after receiving veterinary care. One of the dogs treated remains on seizure medication, and the fifth dog that ate the least amount of food recovered with time.

The stomach contents of the deceased dog and an open can of the product were tested by an FDA Veterinary Laboratory Investigation and Response Network lab, and unopened cans of the product from the pet owner and retailer that sold the products (from the same production lot), were tested by FDA’s lab. All of the samples tested positive for pentobarbital.

Yikes indeed.

Pentobarbital is a drug used for euthanizing animals.  Years ago, the remains of euthanized animals (sometimes pets) went to rendering plants and the resulting mess ended up in pet foods.

But when Mal Nesheim and I were researching our pet food book, Feed Your Pet Right, which came out in 2010, we searched for but could not find evidence that any pet food company was still doing that.

Everyone we asked, from veterinarians, to pet food makers, to government regulators told us that rendered, euthanized animals were no longer in pet foods, not least because the ingredients would have to be disclosed on the labels and no manufacturer wanted to do that.

The USDA says it checked and the canned foods really do contain beef.

Since when are cattle treated with pentobarbital?

If they aren’t, how did the drug get into the pet food?

Evanger’s advertises its ingredients as “human grade.”  Oops.

Susan Thixton, who runs the blog, TruthAboutPetFood, snagged a screenshot of Evanger’s website before they “edited” out the part about how their products are “made with completely human grade” ingredients.  Here’s her explanation:

The FDA must agree.  It says:

In its recent press release announcing a limited product recall, Evanger’s Dog & Cat Food Company, Inc. stated that the beef for its Hunk of Beef product came from a “USDA approved” supplier. However, the FDA reviewed a bill of lading from Evanger’s supplier of “Inedible Hand Deboned Beef – For Pet Food Use Only. Not Fit For Human Consumption” and determined that the supplier’s facility does not have a grant of inspection from the United States Department of Agriculture’s Food Safety and Inspection Service. The meat products from this supplier do not bear the USDA inspection mark and would not be considered human grade.

For more information:

• The FDA’s announcement of Evanger’s “voluntary” recall
• Food Safety News’ excellent coverage of the recall
• Food Safety News on the pentobarbital adulterant

Charles Platkin of Hunter’s Food Policy Center sent me this photo taken on the subway a week or so ago.

A croissant to advertise the school system’s breakfasts?

Charles and a colleague greatly favor the school breakfast program, but the ad?  Not so much.  They discuss it in a post: “Unhealthy Health Advertising May Stimulate Eating and Send the Wrong Message.”

Here’s my quote:

“I’m in favor of kids getting breakfast in schools. It saves lots of problems for parents and ensures that kids start the day with some food in their stomachs. It’s wonderful that the New York City Schools are doing this. With that said, the devil is in the details. I assume that all breakfasts meet USDA nutrition standards.

But croissants? These can be delicious—all that butter–but I wouldn’t exactly call them “healthy” and I’m wondering whose bright idea it was to choose that item to display. Looking at the menus for December, they are largely grain-based—bread, granola, tortillas, bagels, cereals, and the like—along with fruit and milk.   I think they look pretty good—they certainly could look a lot worse–but the proof is in the eating. Some parents will hate these breakfasts (too much sugar, too many packages, not enough protein). Others ought to be grateful. Ideally, cooks would be making delicious hot breakfasts for kids in school but that isn’t going to happen and from my standpoint this is a reasonable compromise. Presumably, kids who ate breakfast at home won’t need or take these items. I’d like to see them in action to really get an idea of how this is working.

Jane Black sent me a link to her Huffington Post article on school lunches.  As she puts it, “it’s a long read—perfect for a snowy weekend.

Indeed it is.  Riveting, and brilliantly illustrated.
This is Jane’s astonishingly well researched account of what happened to school meals in Huntington, West Virginia—after Jamie Oliver left.

Surprise: They got better!

The subtitle explains why: “How an unassuming bureaucrat outsmarted Jamie Oliver and pulled off an honest-to-god miracle in one of America’s unhealthiest cities.”

The conclusion:

What McCoy had done in Huntington was exactly the kind of thing Republicans claim to celebrate. She wasn’t a Washington bureaucrat telling people to do it her way, or no way at all; she was a well-intentioned local who had figured out what made sense for her community and acted on it.

This is a truly inspiring “yes we can” story, so worth reading—and so welcome.

Thanks Jane.