On Thursday, New York City Mayor Michael Bloomberg announced that he had asked the US Department of Agriculture to allow the city to  exempt soda from the permitted list of items its 1.7 million food stamp  recipients can purchase with their benefits. This ban would last for  two years, enough time to assess its effects and determine whether the  ban should be continued on a permanent basis. New York City food stamp  recipients spend an estimated $75 million to $135 million of their $2.7  billion in food stamps annually on soda, according to AP.
Anti-hunger and public health advocates at odds over proposal
Public health advocates contend the obesity epidemic is costing the  US hundreds of billions of dollars per year in increased health care  costs, and sugar sweetened drinks are a major factor.   They correctly  note that low income persons tend to have higher rates of diet related  diseases than the general public: poor New Yorkers have twice the rate  of adult-onset diabetes than compared to the wealthiest. Mayor Bloomberg  noted, “Sugar-sweetened drinks are not worth the cost to our health,  and government shouldn’t be promoting or subsidizing them.”
On the other hand, anti-hunger advocates argue that food stamp  recipients should have the same freedom of choice at the supermarket  checkout counter as any middle class person. Exercising that freedom is a  matter of personal dignity that the poor all too often are not  afforded. Restricting soda is the first step in a slippery slope toward  further demeaning regulations on what food stamp recipients can buy.   They correctly point out that poor people often can’t afford produce, as  nutritious foods tend to be more expensive per calorie than less  healthy food.
The anti-hunger community is correct that historically, as a nation,  we have treated the poor paternalistically. American social, educational  and health policy is littered with countless examples of this failed  approach. Regulating what food stamp recipients can and can’t buy with  their benefits puts forth the message that they are not capable of  making good decisions, and the government needs to set forth boundaries  to protect them from their own poor choices. To the contrary, some  studies have shown that food stamp recipients actually buy more  nutritious food per dollar than non-food stamp recipients.
Anti-hunger advocates are also right that poor people typically can’t  afford nutritious foods. Highly processed foods, such as ramen, fill up  a belly more cheaply than broccoli and whole wheat pasta.  In our food  system, high calorie foods with low nutritional value are cheaper than  nutrient dense foods. For example, a 12 pack of 12 ounce cans of Coke  (144 oz) at Kroger’s costs $2.79 on sale, while a half gallon (64  ounces) of Minute Maid orange juice (also a Coca Cola Inc. product) is  $2.49. The bad choice is the cheap choice.
On the other hand, public health groups are dead-on accurate that it  is irresponsible public policy to be subsidizing with tax dollars the  purchase of unhealthy products that will burden society with increased  health care costs in the future.  As a nation, we’re subsidizing soda  companies $4 billion annually through the food stamp program. In return,  decades later, the public will be stiffed with the hospital bill for  billions of dollars more for extra health care costs from these poor  dietary choices.
Thorny issue raises questions
Why are anti-hunger advocates in the absurdly precarious position of  protecting the right of poor people to drink soda? Do I have a right as  an American to poison myself with “soft” drinks that can dissolve the  rust off a car? Does it matter whether I use my own money or tax  dollars?  Should freedom of choice apply to products of marginal utility  if not harmful products?
Why does it cost Coca-Cola more to produce a half-gallon of orange  juice than a half gallon of Coke? How do we reverse this situation, such  that healthful products are more affordable and unhealthy products are  more costly?
Are food stamps an income support program- or as the program’s new  name indicates, a Supplemental Nutrition Assistance Program? If it is a  “supplemental nutrition” program, then shouldn’t USDA define which  products are nutritious based on Institute of Medicine standards, and  limit purchases to these products? USDA does this with the Women  Infants and Children (WIC) program, which is widely touted for saving  billions in health care costs.
If food stamps are an income support program, and anti-hunger  advocates want to maximize poor people’s freedom of choice, then why  shouldn’t food stamps be distributed as cash rather than as a debit card  good for food purchases? Doesn’t receiving cash maximize a person’s  dignity as it bestows trust upon that person that he or she will make  the right choice with their money?  Would food stamps not then become a  welfare program, and be subject to the negative public perception of  welfare?
The real story behind food stamps is that it is neither a nutrition  program nor an income support program. It is a massive subsidy for the  food retailers, grocery manufacturers, and industrial growers. That is  why commodity groups, the Grocery Manufacturers of America and the Food  Marketing Institute all line up behind the food stamp program every five  years when the Farm Bill is being debated. They know the extra buying  power food stamps provides to low income Americans will end up in their  pockets.
In their noble effort to reduce human suffering and to improve the  livelihood of the 41 million Americans on food stamps, anti-hunger  advocates are caught in an ever-tightening bind. They frame food stamps  as a nutrition program, because a nutrition program has more public  support and more powerful allies in Congress than a welfare or income  support program. Yet, burgeoning rates of chronic diseases and the  growing presence of the public health community as a player in federal  food and farm policy, translates into increased accountability for the  nutritional impact of the food stamp program.
What boat are both camps missing?
There is one very important point neither the anti-hunger nor the  public health advocates are making. Our tax dollars, especially the  $80-90 billion spent annually on federal food programs, are a powerful  force in shaping the food system. Food stamps, like school meals and  WIC, should be the cornerstone of a food system that is grounded in  principles of environmental sustainability, social justice, and health.  Directed toward the small farm economy, community-oriented retailers,  brokers, and processors, even a modest percentage of these funds could  ignite a transformation of our food system.
Consider this. While nationally food stamp recipients are spending $4  BILLION per year on soda, in 2009, only $4 MILLION of food stamps were  redeemed at farmers markets. This difference is shaped by the fact that  USDA has not equipped farmers markets with free debit card terminals  (which are needed to accept food stamp benefits), and prohibited federal  nutrition education programs to promote farmers markets. Does this mean  the Department of Agriculture values soft drinks one thousand times  more than farmers markets?
Mayor Bloomberg has proposed only half the solution. USDA should  grant him the waiver he requests if and only if New York City agrees to  redirect the $75-$135 million that would have otherwise been spent on  soda to programs that encourage food stamp recipients to purchase  locally grown foods at farmers markets, community supported agriculture  farms, and other community-oriented venues.