by Marion Nestle

Search results: sugar policy

Aug 21 2009

Colbert Report: The sugar crisis!

Colbert Report, August 19: I was interviewed on the Colbert Report about sugar policy, of all things.  U.S. sugar policy is so absurd that I did not think it could be satirized, but Colbert managed just fine.  Here’s what I would have said if I hadn’t been completely disconcerted by his dousing himself with five pounds of sugar:

The sugar “crisis”: On August 5, several groups representing makers of processed foods wrote a letter asking the USDA to raise the quota on imported sugar because stocks are lower than they have been in years.  Why?  Because domestic sugar production is thoroughly governed by quotas, imported sugar is thoroughly controlled by quotas and tariffs, and high fructose corn syrup (HFCS) is increasingly diverted to ethanol.  Got that?

Reminder about definitions: “Sugar” usually refers just to sucrose made from sugar cane and sugar beets; it is glucose and fructose stuck together.  The other major sweetener is high fructose corn syrup (HFCS).  It is also made of glucose and fructose, but separated.   Sucrose and HFCS work the same way in the body and are hardly distinguishable physiologically.   For the purposes of this discussion, I use sugar to refer to the sweetener refined from sugar beets and sugar cane, and HFCS for the sweetener made from corn.

Sugar protection policies: Even though it amounts to only 1% of agricultural production, U.S. sugar is the single most heavily protected agricultural commodity.  No matter what the price on the world market, U.S. sugar producers and processors get paid a high price.  Historically, this price has been two to three times higher than world market prices.   Although this has for decades cost American consumers $2 billion to $3 billion a year in higher sugar prices, nobody much noticed because it “only” amounted to about $10 per year per person over and above what you would pay for sugar anyway.  Today, the gap between domestic and world market prices has gotten much smaller, mainly because there isn’t as much HFCS around (more on this later).

Quotas and tariffs: These are amazing, really.  U.S. producers are allowed to grow a certain amount of cane and beets each year for which they are guaranteed a price set by USDA.    Beets get 55% of the total quota allotment and cane gets 45%. This works like a closed shop.  If you want to start growing beets or cane for domestic sugar production, too bad.  Catch 22: You only get to have a quota if you already have a quota.  As for tariffs:  The 2008 Farm Bill says that 85% of total sugar in the U.S. must be produced domestically, and only 15% can be imported.  That 15% comes in through quotas distributed among about 20 countries.   Any other sugar they want to send us is subject to high tariffs, except from Mexico.  Under NAFTA, Mexico can export as much sugar to us as it wants to at the favored price.  But imported sugar is never supposed to exceed 15%.

International issues: Our agreement with the World Trade Organization (Uruguay Round) says we have to take a certain amount of world market sugar.  But the 2008 Farm Bill restricts imports.  Oops.  The contradictions in these policies still have to be resolved.  The processed food people think the USDA can raise the percentage.  Can it?  Hmmm.  We don’t know this yet.

Who benefits: A few thousand beet producers in about 15 states and a few hundred cane producers, and the sugar processors.  They get paid amounts that are higher than world market prices.   The countries that have sugar quotas also get higher prices for their sugar quotas.  Producers of sugar cane and beets love this system.   Florida cane producers defend it this way: “U.S. sugar policy ensures that jobs in rural America are not sent overseas, and that American consumers are not held captive by unreliable foreign suppliers of subsidized sugar.”  Like American-owned sugar plantations in the Dominican Republic, for example?

Who loses: According to the Government Accountability Office, everyone in America pays higher prices for sugar than we need to.  This amounts to a transfer of wealth from 350 million of us to a few thousand sugar producers and processors.   International sugar-producing countries that do not have quotas, those in Africa, for example, are also out of luck.

How this happened: The system started out in the Great Depression with the best of intentions.  Despite endless attempts to get rid of sugar supports and let prices fluctuate according to the world market, Congress continues this elaborate and expensive system to protect sugar producers and processors.  These groups have banded together in cooperatives so they avoid anti-trust laws.   Even the New York Times thinks we should get rid of sugar protections.  These groups, of course, are among the most generous and powerful contributors to congressional election campaigns.  Even more, they are equal opportunity contributors: they give to both Democrats and Republicans.  The Fanjul family in Florida is especially influential.  In the best known example, Mr. Fanjul was able to get President Bill Clinton to take his call on a federal holiday when Clinton was in the midst of a tryst with Monica Lewinsky (source: the Starr report).

What about HFCS: The public now puts HFCS in the same category as trans fats: poison (it’s not; it’s just sugars).   In response, makers of processed foods and beverages are starting to replace it with cane and beet sugar.   As explained in the current Advertising Age, sugar is now at war with HFCS.  HFCS used to be a lot cheaper than sugar, but its cost has gone up as more of it is used for ethanol.  Supply is down; costs are up.

Other issues: As if all this wasn’t complicated enough, sugar beets are largely genetically modified, leading more than 70 companies to say they won’t use that sugar.  Sugar cane production in the Southern states pollutes the Everglades, leading to billions of dollars in clean up costs.  And the labor practices of sugar cane plantations have long been the subject of much investigative reporting.  And what about relations with Cuba?  Until the Castro revolution, we got nearly all of our imported sugar from our Caribbean neighbor.  If relations with Cuba improve, will that country have a quota?

So what’s really going on? Food processors want cheap ingredients.   Cheap sugar makes for relatively cheap junk foods and high profits for manufacturers.  Current sugar policies make no sense in today’s global marketplace and we all ought to be eating less sugar anyway.  On average, we have about 70 pounds of sugar and another 70 of HFCS available per year for every man, woman, and child in the country along with a few pounds of other caloric sweeteners to boot.  That’s close to half a pound of sugary calories per day.   Less of all of them would be better, no? 

A final happy thought:  Maybe the processed food makers’ request – which is entirely self-interested – might lead to improvements in U.S. farm policy as well as relations with sugar-producing countries in the Caribbean and Africa.

May 1 2025

Good news: Norway bans marketing of unhealthful food to kids

We need good news.  This announcement comes from the Norwegian government.

It will still be legal to sell these products to children and youth, but marketing unhealthy products to this group will be illegal.

When it comes to products covered by the ban, the most unhealthy products, such as candy, soft drinks, ice cream and energy drinks, cannot be marketed particularly towards children. For other products, such as cereals, yogurt and fast food, limits for different nutrients are used to cover the most unhealthy products in these categories. For example, for breakfast cereals, the content of sugar and dietary fibre determines whether the product can be marketed particularly towards children or not.

The foods that are covered by the ban are listed in a product list attached to the regulation (in Norwegian, PDF).

I looked for an English translation and found this from Obesity Action Scotland:

The ban on unhealthy food advertising will cover all forms of marketing, including television, print, online, and in schools. Products affected by the ban include sugary drinks, salty snacks, and fast food…The regulation will ban the advertising of unhealthy foods that are high in fat, salt, or sugar. It will also ban the advertising of foods that are marketed as being “healthy” or “natural,” if they are high in unhealthy ingredients.

Impressive!  I wish RFK Jr’s MAHA campaign would do this as well as removing color additives.

Thanks to Marit Kolby for sending this.

Apr 22 2025

Taking sodas out of SNAP: food politics in action

I was riveted by this report in the Wall Street Journal: USDA Is Fast-Tracking Requests to Yank Soda From Food-Stamps Program.

The Agriculture Department is fast-tracking state requests to yank soda and candy from food-stamp programs. Arkansas and Indiana are among the first in line.

Both states Tuesday said they were seeking clearance from the USDA to implement the changes, and Agriculture Secretary Brooke Rollins said her agency would move “very, very quickly” to approve them.

“That’s exactly the vision of making America healthy again,” Rollins said in an interview. “I am 100% certain that these changes will be nothing but positive for those underserved communities that are food challenged.”

In a statement on Twitter (X), Secretary Rollins said,

It’s disappointing that the American Beverage Association’s leadership dragged its entire membership—and the patriotic American workers and their families they employ and represent—into direct conflict with this Administration’s priorities for American health, well-being, and taxpayer protection. These priorities—which those same American workers voted to endorse—will prevail.

I’m also riveted by the American Beverage Association statement that provoked her remarks

It’s disappointing that Governor Sanders and Secretary Rollins are choosing to be the food police rather than take truly meaningful steps to lift people off SNAP with good-paying jobs. Nearly 80 percent of families on SNAP work, they just don’t make enough to make ends meet. Low-income working families were promised a new, better era and not to be left behind again. Instead, they’re being denigrated and treated like second-class citizens.

WHAT?  The American Beverage Association is also sounding like me when it comes to root causes of poverty in America?  I never thought I would hear anything like this from that organization.

OK, so what’s going on here.

Let’s start from the beginning.  When Congress was considering authorizing food stamps in 1964, a few foods were excluded from benefits, soft drinks among them.  But lobbying from soft drink companies and retailers (who make money from soda purchases on food stamps) quashed that idea.

About ten years ago, a presidential commission on SNAP (the successor to food stamps), on which I served, recommended pilot projects to test the effectiveness and recipient responses of adding sugary beverages to the small list of foods that cannot be purchased using Electronic Benefit Transfer (EBT) cards.  Several states and cities petitioned the USDA for “waivers” that would allow them to run pilot projects.  In all cases, the USDA rejected the proposals.

The Trump Administration USDA is reconsidering.

This is not a simple issue.

PRO: 

Public health: Sodas contain sugars but nothing else of nutritional value (empty calories), and are well documented to derange metabolism, increase calorie intake, and to be associated with obesity and chronic disease.

Political: SNAP recipients spend too much money on sodas; taxpayers should not support unhealthful food choices.  SNAP recipients could continue to buy sodas with their own money, just not EBT cards.

CON

Anti-hunger: Removing sodas from SNAP constitutes government interference with personal choice, is condescending, and is unfair to people who have few ways to treat themselves.

Political: Taking sodas out of SNAP is a cover for the Republican agenda to cut SNAP benefits.

Comment

It looks like the USDA will approve state requests.  I have been in favor of pilot projects for a long time, on public health grounds.  But—I want to see careful research studies not only looking at changes is purchases among SNAP recipients, but also at how they perceive the new requirements.

More on this

Dec 13 2024

Weekend reading: Digital marketing to kids

While we are on the topic of marketing to kids, Healthy Eating Research has published a major report on digital food marketing: Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17.  

Despite its importance, the report is dense, detailed, and not easy to summarize.  Fortunately, I received an email with Key Messages

  • An expert panel convened by Healthy Eating Research reviewed research and current policies on digital food marketing and developed recommendations for government policies, industry practices, and further research.
  • Digital food and beverage marketing is embedded in nearly every platform children and adolescents use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting sugary drinks, fast food, candy, sugary cereals, and sweet/salty snacks, which is harming children’s health.
  • National experts carefully assessed the evidence and found actions policymakers and industry can take to reduce children’s exposure to and the power of unhealthy digital food and beverage marketing.

My recommendation: start with the Fact Sheet for Parents.

The most common types of foods marketed to kids online are fast food, salty snacks, candy, sweet snacks, and sugary drinks. These ads appear on social media platforms like Instagram, Facebook, and Snapchat; video sharing sites like YouTube and TikTok; gaming platforms like Roblox and Minecraft; livestream gaming on Twitch and Facebook Gaming; and mobile apps and websites. Younger kids see more ads for candy and sweet snacks, while older kids and teenagers see more ads for snack foods. About 75% of kids have seen ads for energy drinks.

That’s what parents are up against.  As for what to do about it, short of throwing away the phone, the report urges advocacy for phone-free schools and other policies at Fair Play for Kids  and Design It For Us.

It’t tough being a parent these days.  Join those groups and take action!

Resources

Nov 15 2024

Weekend reading: food addiction

Ashley N. Gearhardt, Kelly D. Brownell, Mark S. Gold, and Marc N. Potenza, editors.  Food & Addiction: A Comprehensive Handbook, Second Edition.  Oxford University Press, 2024.  570 pages.

This is the second edition of a book I wrote about in 2012.

At the time, I said:

Brownell and Gold have produced an instant classic.  Food and Addiction presents a comprehensive, authoritative, and compelling case for considering whether food is addictive.  Its chapters raise serious questions about our current laissez-faire attitude toward food marketing, especially to children.  This book is a must read for everyone who cares about the causes and consequences of obesity and the need for food policies that better promote health.  It is a game changer.  Readers will never look at food the same way again.

Much has happened since then to focus greater attention on the ways food triggers addictive-like eating behavior.

All of this makes an increasingly convincing case that the word “addiction” applies to food as well as to other addictive substances, and that similar proportions of people (10% to 15%) meet criteria for addiction; everyone eats, but not everyone meets those criteria.

The editors’ introductory and concluding chapters lay out the diagnostic and policy issues.

The short chapters address biological, behavioral, clinical, and legal correlates of food addiction.

They are written by a authors who address these issues from enormously different , but highly critical, perspectives ranging from the exceedingly personal to the big-picture political.

Is anything missing here?  As with any multi-authored book, this one undoubtedly took years to produce.  That makes it a few years out of date in fast-moving areas.  It does not cover recent research on ultra-processed foods, Kevin Hall’s experiment, the concept of food “noise,” or the way the new GLP-1 drugs might interact with addictive behavior.

But, this is the resource of food addiction, a great gift to the addiction-perplexed and an enormous public service at a time when it is badly needed.

Nov 13 2024

UK House of Lords issues report on how to fix food systems

The House of Lords Food, Diet and Obesity Committee has a lengthy (179 pages) new report ‘Recipe for health: a plan to fix our broken food system’.

Key finding: Obesity and diet-related disease are public health emergencies costing society billions in healthcare costs and lost productivity.

Key recommendation: The Government should develop a comprehensive, integrated long-term new strategy to fix our food system, underpinned by a new legislative framework.

Key actions (selected):

  • Require large food businesses to report on the healthfulness of their products
  • Exclude businesses making unhealthful products from policy discussions on food, diet and obesity prevention.
  • Tax products high in salt and sugar; use revenues to make healthy food cheaper.
  • Ban the advertising of less healthy food across all media.

No recommendation on reducing intake of ultra-processed foods?  Despite finding the link between ultra-processed foods and poor health outcome “alarming,” the report ducked the issue and recommended only to fund more research.

It also advised reviewing dietary guidelines with ultra-processed foods in mind.

Still, the recommendation to keep food businesses out of public policy discussions is a good one, not to mention taxes and advertising bans.

This, mind you, is the House of Lords.  Impressive.

LINKS

Sep 24 2024

UK nutrition experts have many ties to food companies: conflicted interests, anyone?

Here’s how I learned about this one: Unilever, Nestlé and Coca-Cola villainised for government scientist ties.  Mondelēz International, Tate & Lyle, Pepsico and a host of other global food and drink manufacturing majors face fresh scrutiny over their links to government-advising scientists…. Read more

Villainized?  Isn’t this just business as usual?

Not exactly.  An analysis in the BMJ (formerly British Medical Journal) says UK government’s nutrition advisers are paid by world’s largest food companies(see BMJ 2024;386:q1909).

The authors examined declared links between members of SACN (The UK Government’s Scientific Advisory Committee on Nutrition) and the food and drinks industry.

:

The study found

More than half of the experts on the UK government’s advisory panel on nutrition have links to the food industry…Campaigners say that these conflicts of interests at the heart of policy making are detrimental to public health. Others say that they reflect the lack of funding for nutrition research and that removing experts with industry links from SACN would “diminish” its expertise..

It also found

Six members of SACN are members of the American Society for Nutrition, which is funded by Mars, Mondelez, Nestlé, PepsiCo, and the Sugar Association, among others…SACN’s current work includes reviewing the evidence over ultraprocessed foods, artificial sweeteners, and plant based food and drink…Experts including van Tulleken and Percival say that SACN did not do enough to present the case for tougher regulation on ultraprocessed foods.

The usual excuses are

  • Independent experts are unavailable
  • Other research funding is not available
  • The funding has no influence

Much research, reviewed in my book Unsavory Truth: How the Food Industry Skews the Science of What We Eat, demonstrates these claims to be false.  Despite that research, recipients of industry largesse do not recognize the influence and typically deny it.

The more analyses like this one, the better.

Caveat

For a discussion of why disclosure is not sufficient (it causes “willy-waving”), see this in the BMJ.

Sep 18 2024

How the food industry fights soda taxes

The Global Health Advocacy Incubator (GHAI) has issued this new report.  It’s well worth a look.

By now, soda taxes are well established to decrease consumption and raise revenues that can be used for social purposes.  As you might imagine, the soda industry does not like such taxes.  As the report explains,

Recently, Big Soda has adapted their [the cigarette industry’s] playbook and shifted their approach from outrightly opposing SB [sugary beverage] taxes to favoring weaker SB tax standards. This report highlights different actions and narratives employed by the industry and demonstrates how these strategies follow a global playbook, including:

  1. Proposing weaker taxes tailored to favor industry interests at the risk of public health.

2. Threatening and challenging governments that have passed an SB tax.

3.  Delegitimizing evidence to distort perceptions about SB taxes.

4.  Stigmatizing SB taxes through economic arguments.

5.  Taking advantage of and using vulnerable populations and environmental concerns to avoid the SB tax.

Under Strategy #5, for example, the report provides this information:

The report offers advice about how to counter industry measures by “(1) protecting the tax design to ensure it will have an optimal public health outcome, (2) safeguarding the policy decision-making process from undue influence and (3) leveraging opportunities for civil society to defend SB taxes.

For example, to safeguard policy decisions, it advises:

Avoid participating in public-private partnerships, especially those claiming to mitigate the “economic damages” of the SB tax through false solutions. This is the entry point for corporations to take a seat at the policy-making table and meddle with the design and implementation of the tax.

Soda taxes are up for renewal in Berkeley and are under consideration in Santa Cruz.  Stay tuned.