Currently browsing posts about: Checkoff

Thanks to my former doctoral student and now colleague, Lisa Young, for forwarding this SmartBrief mailed to members of the Academy of Nutrition and Dietetics.

To its credit, the brief begins with this statement (in small print): “This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners.”

Also to its credit, the brief says:

Proteins can be obtained through both animal-based sources and plant-based sources. All animal-based sources, and some plant-based ones, are considered complete proteins, containing all nine essential amino acids.

It continues,

This Nutrition and Dietetics SmartBrief Special Report, brought to you by the National Cattlemen’s Beef Association, spotlights the importance of protein, the different types of protein, its role in combination with GLP-1 receptor agonists and expert tips from registered dietitians.

Guess what it says about the different types of protein:

Animal-sourced foods, like beef, offer a high-quality essential amino acid profile, and a unique combination of micronutrients. Read recent research on high-quality protein and its impact on growth, development, muscle health and maintenance and earn 2 CPEUs for this activity.

For reading material producted by the beef trade association, dietitians get free continuing education credits toward the total required by their association.

Does this have any influence on what dietitians say about animal vs. plant proteins?  I’m guessing the beef association hopes so.

I often get asked why I think industry funding biases research in ways that almost always ensure that results favor the sponsor’s interests.

A reader, Professor Michael Tlusty, sent me this excellent example (my emphasis in bold).

BEEF CHECKOFF 2026 HUMAN NUTRITION REQUEST FOR PROPOSALS NOW OPEN

On behalf of The Beef Checkoff, the National Cattlemen’s Beef Association (NCBA) is conducting a request for proposals (RFP) in Human Nutrition, to further understand beef’s nutritional qualities and define beef’s role in a healthy diet to nourish and optimize health at every life stage including research topics related to growth and development, healthy aging, and reduced risk of chronic disease.As part of their long-standing commitment to further scientific discovery, beef farmers and ranchers are invested in funding high quality, rigorous research — from observational epidemiological and clinical intervention trials to modeling and substitution analyses. As nutrition science continues to evolve, broadening and deepening the beef nutrition evidence base is essential to ensure that consumers have the most up-to-date information to make informed choices about the foods they eat.

The Human Nutrition Research Program follows a two-part application process, beginning with the submission of a pre-proposal. Pre-proposals are intended to be a brief overview of the proposed project….

Comment: If you want your project funded, you need to make sure it will demonstrate beef’s role in nourishing and optimizing health.  If your project does not do this, it won’t get funded.

OK.  Here’s your chance.  Pre-proposals are due May 30 at 11:59 pm MT.  Directions: Submit a Pre-Proposal

Let’s start the new year off with a classic industry-funded study with predictable results.

Beef Consumption and Cardiovascular Disease Risk Factors: A Systematic Review and Meta-analysis of Randomized Controlled Trials.  Sanders, Lisa M et al. Current Developments in Nutrition, Volume 8, Issue 12, 104500

Background: Results from observational studies suggest associations of red meat intake with increased risk of cardiovascular disease (CVD); however, RCTs have not clearly demonstrated a link between red meat consumption and CVD risk factors. Further, the specific effects of beef, the most consumed red meat in the United States, have not been extensively investigated.

Objectives: This study aimed to perform a systematic review and meta-analysis of RCT data evaluating the effects of minimally or unprocessed beef intake on CVD risk factors in adults.

Methods: A search of the literature was conducted using PubMed and CENTRAL databases.

Results: Beef intake did not impact blood pressure or most lipoprotein-related variables, including total cholesterol, HDL-cholesterol, triglycerides, non–HDL-cholesterol, apolipoprotein A or B, and VLDL-cholesterol. Beef consumption had a small but significant effect on LDL-cholesterol (0.11; 95% CI: 0.008, 0.20; P = 0.03), corresponding to ∼2.7 mg/dL higher LDL-cholesterol in diets containing more beef than that in low-beef or -o beef comparator diets. Sensitivity analyses show this effect was lost when 1 influential study was removed.

Conclusions: In summary, the results of this analysis showed no meaningful effect of daily unprocessed beef intake, compared with diets with less or no beef, on circulating lipoprotein lipids, apolipoproteins, and blood pressures, except for a small effect to increase the LDL-cholesterol concentration by ∼2.7 mg/dL. Given that unprocessed beef has minimal to no impact on these CVD risk factors but is a significant source of highly bioavailable protein as well as iron, zinc, and selenium, its inclusion in the diet may help improve dietary nutrient profiles without significantly affecting lipids or blood pressures.

Funding: This study was supported by the Beef Checkoff. The funding sponsor provided comments on early aspects of the study design. A report was shared with the sponsor prior to submission. The final decision for all aspects of the study and the manuscript content were those of the authors alone.

Comment:  As I said, an instant classic of the genre.  The USDA-managed Beef Checkoff had input into the study design and got to comment on the results and conclusions before the article was submitted for publication.  The sponsor exerted influence at the two places bias is most often found: the study design and the interpretation of the results.  Hence, industry influenced and predictable.

More to come.  Happy new year!

Honey has an industry behind it?  Of course it does.

The National Honey Board (a USDA-sponsored checkoff entity) is working hard to convince dietitians that honey is a health food.  Here are three examples sent to me by members of the Academy of Nutrition and Dietetics, who received these ads via e-mail.

I.  “Harness the power of honey in the Mediterranean diet this summer…Incorporating honey into the MSDP [Mediterranean-style dietary pattern] is a natural fit.”

Download Our Med Diet Handout

View Our Med Diet Research Summary

Get Inspired With Med Diet Recipes

II.  Another reader, Katherine Walcott, sent me this one about how honey can boost probiotics.  She points out that the ad links to an article in health.com and then to studies one and two , both supported by the National Honey Board.

III.  Yet another dietitian sent me yet another ad, this one featuring dietitians extolling the benefits of honey as part of nutritious diets.

RD: Honey offers antioxidants, heart health and more

Honey may offers numerous healthful benefits: it is rich in antioxidants like flavonoids and phenolic acids, which help neutralize reactive oxygen species, potentially reducing the risk of conditions like premature aging, Type 2 diabetes and heart disease, writes registered dietitian nutritionist SaVanna Shoemaker. Honey may aid in blood sugar management by increasing adiponectin levels, though it should be consumed in moderation, especially by people with diabetes. Studies suggest honey can improve heart health by lowering blood pressure and improving blood fat levels. It also has antibacterial and anti-inflammatory properties, making it effective for treating burns, wounds and coughs in children over 1 year old, however honey should never be given to children under 1 year of age.

Comment

I need to point out the obvious: honey is a form of sugar.  It is a mix of sucrose, glucose, fructose, and traces of other sugars, minerals, and flavors.  Its main benefits?  It is delicious, but most people are unlikely to eat much of it, and not nearly as much as they might eat of sucrose table sugar.  Can it be part of nutritious diets?  Of course it can.  A health food?  Depends on how much you eat of it.

Also obvious: the purpose of the National Honey Board is to convince you to eat more honey.

Thanks to Hugh Joseph for this one: Running for the Ribeye.

Team Beef was created in 2009 by the national beef checkoff program, the marketing and research group that requires beef producers and importers to pay a $1-per-head on animals they market. The stated goal is to “promote beef’s health benefits and showcase people leading active and healthy lifestyles fueled by lean beef,” according to the Cattlemen’s Beef Board website. There are more than 20 teams across the country, each independently run by the respective state’s beef board.

…“Team Beef is a collection of runners and athletes … that believe in beef as a powerful protein to fuel their training and their everyday lives,” said Kentucky rancher Joe Lowe, in a promotional video that includes him cheersing his wife Cassie with beef jerky.

…Some states require that team members go through an online, self-guided course called Masters of Beef Advocacy that trains them on how to speak knowledgeably about environmental sustainability, beef nutrition, animal welfare, and beef safety.

Comment

This is a great way to advertise beef, to associate beef with sports, and to deflect attention from the role of beef production in climate change, antibiotic overuse, and pollution of soil, air, and water.  The checkoff program is a partnership with the USDA.  Extremist Republicans want to get rid of checkoff programs (see Project 2025 agenda).  So do I (politics does indeed make strange bedfellows).

Jim Krieger, of Healthy Food America forwarded this request for research proposals (RFP) from the National Cattlemen’s Beef Association’s Senior Director of Human Nutrition Research.,

On behalf of The Beef Checkoff, the National Cattlemen’s Beef Association (NCBA) is conducting a request for proposals (RFP) in Human Nutrition, to further understand beef’s nutritional qualities and define beef’s role in a healthy diet to nourish and optimize health at every life stage including research topics related to growth and development, healthy aging, and reduced risk of chronic disease… As part of their long-standing commitment to further scientific discovery, beef farmers and ranchers are invested in funding high quality, rigorous research — from observational epidemiological and clinical intervention trials to modeling and substitution analyses. As nutrition science continues to evolve, broadening and deepening the beef nutrition evidence base is essential to ensure that consumers have the most up-to-date information to make informed choices about the foods they eat

The Human Nutrition Research Program follows a two-part application process, beginning with the submission of a preproposal. Pre-proposals are intended to be a brief overview of the proposed project. Pre-proposals must meet the submission deadline and follow the guidelines in the RFP to be considered. Principal Investigators may submit more than one pre-proposal. Please share this RFP with interested colleagues

PRE-PROPOSALS MUST BE SUBMITTED BY Wednesday April 3, 2024 at 11:59pm MT.

Submit a Pre-Proposal here to join our RFP email list and get information about new research funding opportunities.

Comment: This is how industry funded research begins.  The RFP is not open-ended; it is not asking you to find out whether beef has benefits.  If you want this funding, you had best come up with a research plan highly likely to demonstrate the benefits of beef in nourishing and optimizing health—otherwise, it won’t be funded. This is the USDA-sponsored Beef Checkoff at work.

Here’s your chance!

Two examples of  beef-industry attempted influence:

I.  Science teachers

This one comes from Wired: Inside the Beef Industry’s Campaign to Influence Kids

Big Beef is wooing science teachers with webinars and lesson plans in an attempt to change kids’ perceptions of the industry.

A beef industry group is running a campaign to influence science teachers and other educators in the US. Over the past eight years, the American Farm Bureau Foundation for Agriculture (AFBFA) has produced industry-backed lesson plans, learning resources, in-person events, and webinars as part of a program to boost the cattle industry’s reputation.

What is the AFBFA?

The AFBFA is a contractor to Beef Checkoff, a US-wide program in which beef producers and importers pay a per-animal fee that funds programs to boost beef demand in the US and abroad. In 2024, Beef Checkoff has approximately $42 million to disperse across its initiatives, and a funding request reveals that the AFBFA’s campaign for 2024 is projected to cost $800,000. The allocation of Beef Checkoff funding to programs like this is approved by members of the Cattlemen’s Beef Board and the Federation of State Beef Councils, two groups that represent the cattle industry in the US.

What does this program teach?

One lesson plan provided as part of the program directs students to beef industry resources to help devise a school menu. In another lesson plan students are directed to create a presentation for a conservation agency regarding the introduction of cattle into their ecological preserve. A worksheet aimed at younger students has them practice their sums by adding up the acreage of cow pastures. Another worksheet based around a bingo game aimed at 8- to 11-year-olds asks teachers to “remind students that lean beef is a nutritions source of protein that can be incorporated in daily meals.”

As for the answer to my question yesterday about whether this kind of training works:

According to survey data included in these documents, educators who attended at least one of the AFBFA’s programs were 8 percent more likely to trust positive statements about the beef industry. Some 82 percent of educators who participated in a program had a positive perception of how cattle are raised, and 85 percent believed that the beef industry is “very important” to society.

Again, this is a USDA-sponsored checkoff program.  The US Dietary Guidelines on beef call for it to be lean and unprocessed.  The checkoff does not.

II.  Public health professionals

I received this e-mailed message from a reader who wishes to remain anonymous.

I am a member of the Kentucky Public Health Association and so receive their email newsletters. The Beef Council promotion is fairly new. It is interesting to watch an industry PR campaign with health professionals happen in real time. I’ve also just realized that I don’t believe the Association has policies around sponsorships, something I had not worried about until the past few months.

She forwarded two messages sent to her from the Kentucky Public Health Association.  These are announcements from the Kentucky Beef Council: “Happy Nationl Nutrition Month,” and “Fueling Tween and Teens with Strong Minds and Bodies.”

The second is labeled as an advertisement; the first is not.

Both encourage visits to the Beef Nutrition Education Hub to get free continuing education credits and other resources.

Both say:

Thank you to our 38,000 Kentucky Beef Farmers! Fun Fact: Kentucky is the largest beef-producing state East of the Mississippi River

This email was sent on behalf of KY Beef Council and the content within shall be attributed to the sponsor. This email shall not indicate an endorsement on behalf of KPHA.

Copyright © 2023  Kentucky Public Health Association

Comment:  The Kentucky Beef Checkoff at work!   Regardless of the Kentucky Public Health Association’s protestations, these messages give the appearance of endorsement.  It should not be doing this.

This one is about activities of the National Pork Board, a USDA-sponsored checkoff program recipient (see comment at end).  It comes from a reader, Lily Doher, reproduced with her permission.

I receive emails from the National CACFP [Child and Adult Care Food Program] Sponsors Association and occasionally click to see what free trainings they’re offering providers. I was encouraged by a training that described how providers play a pivotal role in developing childrens’ food habits and preferences and how providers can create positive food environments that support healthy eating. I clicked on the link and was surprised to see the training was sponsored and presented by the National Pork Board, and even more surprised to see the egregious industry influence throughout the training. Hosted by a registered dietitian nonetheless.

• “Empowering children to explore new foods, like lean pork, is key to addressing nutritional challenges faced by children.”
• “…pork has a huge role to play in discussions around food choice, exposure, language, and acceptance in children.”
• “Dr. Hicks-Roof then shed light on the crucial role of pork in shaping children’s food preferences and dietary habits…”
• “She also shared the science behind hunger and satiety, emphasizing the pivotal role of protein intake and importance of lean pork in informing conditional satiety.”
• ” Additionally, she shed light on pork’s affordability, nutrition and cultural significance as pork is a widely consumed meat globally.”
• “Dr. Hicks-Roof clarified that pork is the ultimate carrier food for busting through food neophobia in children, unlocking a new world of varied food exposures, and supporting opportunities to use positive, inclusive language during conversations about food with children.”

While this training is being highlighted by National CACFP, this type of industry influence is ultimately what led me to leave the Academy of Nutrition and Dietetics, and I am disheartened to once again see a fellow registered dietitian be the puppet for Big Food. Our children, and the providers that care for them, deserve better.

Comment: CACFP is the USDA’s Child and Adult Care Food Program.  It provides reimbursements to providers of meals at child care centers, day care homes, and adult day care centers.  I wrote about it most recently in a previous “weekend reading” post.  Of course the National Pork Board, which runs the USDA-sponsored checkoff program, wants to encourage dietitians to promote pork.  It must welcome the opportunity to provide free continuing education credits.  Dietitians are required to complete 75 such credits every five years.  As I’ve written previously, they can easily do that with free industry-sponsored coursses.

Do those courses influence what dietitians tell clients?  Perhaps the Pork Board can answer that question (I wonder if it ever did before-and-after surveys).  I’m guessing it must view the expense as worthwhile.