Currently browsing posts about: Let’s Move!

Feb 28 2014

The food label proposals: some follow-up items

Release of the FDA’s proposals for revisions of the Nutrition Facts label got, to say the least, lots of attention.

A few items need some follow up.

The politics

The best discussion of the First Lady’s involvement in the new food label comes from Helena Bottemiller Evich at Politico:

The reaction of the Grocery Manufacturers Association (GMA)

How’s this for a brilliant response?

We welcome First Lady Michelle Obama’s announcement of the proposed updates to the Nutrition Facts panel and thank her for her leadership on this and broader health issues.  The nation could not ask for a more thoughtful, effective or passionate advocate than Michelle Obama.

For 20 years, the Nutrition Facts panel has been an invaluable tool to help consumers build more healthful diets for themselves and their families, and the time is right for an update.

Diets, eating patterns and consumer preferences have changed dramatically since the Nutrition Facts were first introduced.  Just as food and beverage manufacturers have responded by creating more than 20,000 healthier product choices since 2002, and by providing tools like Facts Up Front front-of-pack labels, the FDA is responding with a thoughtful review of the Nutrition Facts panel.

We look forward to working with the FDA and other stakeholders as these proposed updates to the Nutrition Facts label make their way through the rule making process.

It is critical that any changes are based on the most current and reliable science.  Equally as important is ensuring that any changes ultimately serve to inform, and not confuse, consumers.

How you can file comments

A frustrated reader complains that he can’t find information on the FDA’s website about how to file comments.     That’s because the proposals haven’t been published yet.

They are scheduled for publication in the Federal Register on March 3.  Look for instructions then.  After that, the FDA will collect comments for 90 days.

Two sets of proposed rules will be open for comment:

Start drafting comments now!

Feb 25 2014

Let’s Move! announces universal school meals !

Let’s Move! is making several sensational announcements today.

Announcement #1: Universal school meals

This one is extraordinary: Schools with 40% or more of children eligible for free or reduced-price meals will be able to serve free breakfasts and free lunches to every student in the school, regardless of family income.

This means an end to:

  • USDA paperwork requirements for ensuring eligibility.
  • Parents having to fill out complicated eligibility forms.
  • Schools having to monitor to make sure kids’ families have turned in the paperwork or paid.
  • Schools turning away kids whose families haven’t paid.
  • Schools destroying the meals of kids whose families haven’t paid.
  • Students knowing who gets free meals, and who does not.

Guess what:  This program, which will affect 22,000 U.S. schools and 9 million children, is cost-neutral.

How is this possible?

  • No more tedious, labor-intensive, expensive paperwork and monitoring.
  • More student participation means more reimbursement.

This is just what school food advocates have been saying for years (see, for example, Janet Poppendieck’s Free For All: Fixing School Food in America).

For this alone, Let’s Move! deserves enthusiastic congratulations.

Announcement #2: limits on marketing junk foods and sodas in schools

As discussed in ObamaFoodorama today, USDA’s new rules will:

  • Ban the marketing of unhealthy foods to children on school grounds.
  • Phase out on-campus advertising for sodas and junk foods at schools during the school day.
  • Apply the ban to places such as scoreboards on football fields and in gymnasiums, on vending machines, and on menu posters, cups and plates in cafeterias.

This is good news and a terrific step in the right direction, even though there are plenty of loopholes:

  • Scoreboards with Coke logos, for example, can be phased out over time.
  • After-school fundraisers and concessions at sports events are exempt.
  • Schools can opt out.

These announcements are a tribute to the persistent work of school food advocates over a great many years.

But there is still plenty of room for more advocacy:

  • Universal meals for all public schools.
  • Closing the loopholes on junk food marketing to kids.
  • Ensuring compliance with school meal standards.

The relevant documents

Feb 24 2014

A big week for Let’s Move! It starts, alas, with WAT-AAH!

Rumors are flying that Let’s Move! will announce significant accomplishments this week.

From what I can piece together from ProPolitico and press conference announcements, they go on all week.

  • Tuesday: School wellness policies
  • Wednesday: Food assistance programs other than SNAP
  • Thursday:  The Nutrition Facts label

These promise to be more useful than Mrs. Obama’s visit to the New Museum in New York to celebrate a pop-up exhibit organized by WAT-AAH!, a company that makes bottled water—marketed specifically to kids.

The company is a supporter of Let’s Move!’s Drink Up! campaign.

Its bottled waters are “functional,” meaning ostensibly nutritionally enhanced in some way.

For example, its “Power” product says it is:

Ultra pure water!

Bone-building magnesium!

Absolutely NO SUGAR!

Taste like pure clean water!

Sounds like plain, ordinary water to me (unless the amount of magnesium is substantial, which seems unlikely—I can’t find a Nutrition Facts label for it).

The idea here is to get kids who won’t drink water to drink bottled water aimed specifically at them—at $1.50 a pop.

This was great publicity for the company, but I sure wish Drink Up! would emphasize how terrific tap water is, especially in New York City, where it really is terrific.

Added comments:  A reader points out that WAT-AAH!’s health claims are difficult to substantiate (e.g., boosted oxygen level, brain function), and are just the kinds of claims that concern the FTC.  

And, despite Drink Up!’s public stance on how tap water is just fine, WAT-AAH! puts down tap water.  To check both the claims and the put down, go to the website, click on WAT-AAH! Drinks!, then on Just the Facts, and scroll on down.  

You will find plenty of highly iffy health claims, along with this:

Screenshot 2014-02-24 14.36.38

OK, so this is about marketing so what’s the big deal?  I can think of several reasons for concern:

  • It’s marketing bottled water.
  • It’s marketing directly to kids.
  • It’s marketed with absurd health claims.
  • It claims to be substantially better for kids than tap water.
  • It’s endorsed by the First Lady.

The FTC has gone after health claims just like these.  Can it go after WAT-AAH!’s claims and, thereby, take on the First Lady?

This is what happens—all too often—when health programs try to partner with private industry.  The private industry invariably wins, and the health partner loses credibility.

 

Jan 23 2014

Let’s Move!’s latest move: Subway will “Pile on the Veggies”

This morning, Subway is announcing that as part of its commitment to Let’s Move!’s efforts to reverse childhood obesity, the chain will put $41 million into encouraging kids to “pile on the veggies.”

Subway says it will:

  • Run a fun campaign to get kids to eat more fruits and vegetables.
  • Set nutrition standards for marketing to kids.
  • Strengthen its “already nutritious” children’s menu.
  • Put signs on doors that say “Playtime powered by veggies.”
  • Do a video collaboration with Disney’s Muppets to encourage piling on the veggies.
  • Provide kids’ meals with lowfat or nonfat milk or water as the default.

I could, but won’t, nitpick over the nutrition standards.  Let’s just say they are a start.

But I love it that Subway is focusing on foods—veggies, apples, and no sodas unless parents specifically order them.

And I think “pile on the veggies” is one terrific slogan.

I will be keeping an eye out for those signs on Subway’s doors and the other ways the chain says it will promote healthier meals for kids.  I didn’t see anything about when all this starts, but I hope it’s soon.

Dec 19 2013

Chile’s new food labeling rules: Why can’t we do this?

A reporter in South America called yesterday to ask me about the new rules for food labels and marketing to children just issued by the Chilean ministry of health.

The rules establish nutrition standards for foods.  Products that exceed the standards will have to say high in sugar, salt, or fat in brightly colored labels (red, green, blue) on the front of the packages.

New Picture

The standards themselves are much stricter than anything ever proposed in the United States, even than those of the ill-fated Interagency Working Group (IWG).

New Picture

Sodas, for example, can only contain 15 grams of sugars per 8 ounces (they typically contain 27 grams).

I’m told that other rules deal with advertising to children (no toys, nothing specifically enticing such as cartoons).

How could this happen?

I’m not up on Chilean politics.  All I know is that these rules were proposed under the current president whose wife was behind the Elige Viver Sano program, one quite similar to Michelle Obama’s Let’s Move!

If you know something about the politics of this initiative, please write a comment.  I’d like to know more about this.  Thanks!

Update: Thanks to Dr. Corinna Hawkes Dr Corinna Hawkes, Head of Policy and Public Affairs for the World Cancer Research Fund International sends the following information:

 

 

 

Oct 30 2013

Let’s Move!’s latest: Sesame Street characters free to produce marketers

Coming soon to a supermarket near you: Sesame Street characters on packages of vegetables.

The Let’s Move! press release begins:

Washington, DC – As part of First Lady Michelle Obama’s Let’s Move! initiative, Mrs. Obama today joined Sesame Street’s Elmo and Rosita to announce that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for busy parents and families to make.

The agreement allows PMA’s community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo, Rosita and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid-2014.

This is big news.  Let’s Move! is attempting to level the marketing playing field and give fruits and vegetables a competitive edge.

I, of course, have mixed feelings.  I’ve long been on record as opposed to marketing anything to kids, whether good, bad, or indifferent.

Marketing is not education. Education is about imparting knowledge and promoting wisdom and critical thinking.

Marketing is about creating demand for a product.

Children are demonstrably unable to tell the difference or, for that matter, to distinguish marketing from entertainment.  That is why marketing to children crosses an ethical line.

But if the foods are healthy, don’t the ends justify the means?  Isn’t anything that gets kids to eat healthy foods worth doing?  After all, kids live in a marketing environment, so marketing might as well be used to do good rather than harm.

This is the rationale behind the marketing of baby carrots with “eat ‘em like junk food” ads.  Reportedly, these ads increased sales of baby carrots.

But perhaps this campaign also reinforced the idea that kids are only supposed to eat foods that come with cartoons or toys?

I’d like to see the data on the long-term effects of the campaign on sales, whether sales dropped when the commercials stopped, and whether they affected kids’ attitudes toward eating vegetables in general.

In the meantime, this will be an interesting experiment.  I’m hoping researchers are ready to go, have their evaluation methods in place, and are already collecting baseline data.

Also in the meantime, ProPolitico writers Byran Tau and Helena Bottemiller Evich point out that “Michelle Obama policy initiatives are a big deal for big business.”   Their article begins:

The latest Let’s Move! event is brought to you by the letter K. As in K Street.”

It explains how:

corporate America’s biggest players…stand to benefit from exposure, public goodwill generated from being involved in a public health or charitable effort or the policy itself.  Big lobbying forces and major industry groups like the American Beverage Association, the International Bottled Water Association, the Food Marketing Institute, the Grocery Manufacturers Association, the National Restaurant Association, the U.S. Chamber of Commerce and many others have all worked closely with the East Wing on those initiatives, both of which heavily focus on private sector contributions.

If kids eat more healthfully for the next couple of years as a result of this campaign, it will be hard to do anything but applaud it.

Although the questions raised by this campaign are uncomfortable, I’m going to try to keep an open mind and wish it the very best of success.

Addition, October 31: Obamafoodorama’s eyewitness account includes the First Lady’s press release.

Sep 13 2013

Drink Up? The new Let’s Move! campaign

Michele Obama’s Let’s Move! campaign to end childhood obesity within a generation has taken on a new angle: Drink Up.  It issued a press release yesterday urging Americans to drink more water.

The “Drink Up: You Are What You Drink” website explains:

New Picture (13)

Let me be absolutely clear: I am totally in favor of encouraging kids to drink water.

But:

  • Water deficiency is not a public health problem in the United States.  Childhood obesity is the problem.
  • Drinking water will only help to counter childhood obesity if it substitutes for sugary sodas.

  • Bottled water companies such as Dasani (owned by Coca-Cola) and Aquafina (PepsiCo), and their trade group The American Beverage Association (ABA), are the main supporters of this initiative.
  • This makes the message sounds like “drink bottled water,” without much attention to environmental implications.

The ABA’s congratulatory press release says:

Staying hydrated is important to staying in balance, and bottled water provides people with a convenient and popular choice. By supporting this new initiative, our industry is once again leading with meaningful ways to achieve a balanced lifestyle.”

Hydrated?  Not an issue for most people (exceptions—elite athletes, people at high altitude, the elderly).

Bottled water?  In places with decent municipal water supplies, tap water is a much better choice; it’s inexpensive, non-polluting, and generates political support for preserving the quality of municipal water supplies.  See, for example, what Food and Water Watch has to say about bottled water.

James Hamblin’s critical account  in The Atlantic indicates that the press conference must have been tough going.  Sam Kass, White House chef and executive director of Let’s Move! took the questions.

Another reporter: “Why aren’t we talking about obesity?”

Another reporter: Are we talking about replacing sugary drinks and sodas with water?”

Lawrence Soler, president and CEO of Partnership for a Healthier America, fielded that one. “It’s less a public health campaign than a campaign to encourage drinking more water. To that end, we’re being completely positive. Only encouraging people to drink water; not being negative about other drinks. “

I consider Let’s Move! to be a public health campaign, and a very important one.

Hamblin concludes:

I know we’re just trying to “keep things positive,” but missing the opportunity to use this campaign’s massive platform to clearly talk down soda or do something otherwise more productive is lamentable. Public health campaigns of this magnitude don’t come around every day…Keeping things positive and making an important point are not mutually exclusive, you fools.

My interpretation

Let’s Move! staff have stated repeatedly that they must and will work with the food industry to make progress on childhood obesity.  I’m guessing this is the best they can do. Messages to “drink less soda” (or even “drink tap water”) will not go over well with Coke, Pepsi, and the ABA; sales of sugary sodas are already declining in this country.

I’m thinking that the White House must have cut a deal with the soda industry along the lines of “we won’t say one word about soda if you will help us promote water, which you bottle under lots of brands.”   A win-win.

Isn’t drinking water better than drinking soda?  Of course it is.

But this campaign could have clarified the issues a bit better.  Jeff Cronin, communications director of the Center for Science in the Public Interest circulated a poster created by Rudy Ruiz (of the communications firm Interlex) for a public health campaign in San Antonio:

New Picture (14)

Public health partnerships with food and beverage companies—especially soda companies—are fraught with peril.   Let’s hope this one conveys the unstated message like the one in San Antonio: My balance is less soda and more tap water.

Other resources

As always, Eddie Gehman Kohan writing at ObamaFoodorama provides a clear, detailed summary of the relevant details along with transcripts of Michele Obama’s remarks at the launch in Watertown, Wisconsin (site of a Pepsi bottling plant, among other things).

Amanda Chin has a good piece in the Huffington Post (I’m quoted).

Mar 5 2013

Let’s Move! Celebrates its 3rd Birthday–At Walmart’s

Last week, First Lady Michelle Obama did a national tour to celebrate the third anniversary of her Let’s Move! campaign to end childhood obesity within a generation.  

As explained in the White House press release, the tour was to focus on school lunches, physical activity, and getting businesses involved—“Healthy Families, Thriving Businesses.”

To that end, she visited a Walmart in Springfield, Missouri to congratulate the company on its pledge to open 300 stores in communities with limited access to affordable healthy foods, to reduce salt and sugars in its products, to make healthier food more affordable, and to put front-of-package logos on healthier foods.

As the press release explained (and as Walmart says in its own):

Walmart is one of many businesses across the country that is making healthy changes to support their customers, because they recognize that what’s good for their customer’s health is also good for their business. Following the tour, Mrs. Obama will deliver remarks about how supporting the health of American families is also good for business, and remind consumers that it’s up to them to continue demanding healthier options.

Did this mean that the new emphasis of Let’s Move! would be on personal responsibility?  Mrs. Obama explained further in the Wall Street Journal:

Take the example of Wal-Mart. In just the past two years, the company reports that it has cut the costs to its consumers of fruits and vegetables by $2.3 billion and reduced the amount of sugar in its products by 10%. Wal-Mart has also opened 86 new stores in underserved communities and launched a labeling program that helps customers spot healthy items on the shelf.

The best reported account of this visit is by Eddie Gehman Kohan at Obamafoodorama.  She points out that this particular Walmart is not located in an underserved community.  She also did the math and calculated that the savings in the cost of fruits and vegetables work out to 16 cents per week per customer.

At this point, I thought it was time for a field trip.

I was in Ithaca, NY over the weekend and checked out its Walmart to see what its Let’s Move!-inspired actions looked like on the ground.  I particularly wanted to see how its “Great for You” labeling program was working out.   This, you may recall, identifies healthy products with this logo:

Although the labeling program was announced a year ago, I had to search hard to find any examples.  Here are a couple in the produce section.

 

 

 

 

 

 

 

 

Only a few bins of produce were marked with those labels.  There’s a tiny one in the picture below in front of some clementines from Honduras, but none of the other foods in that section had labels.

 

 

 

 

 

 

 

 

I could not find another such label anywhere else in the store.

How else was this Walmart promoting healthier eating?  Its big in-store promotion that day was right along the produce section: a large display of Oreo Mega Stuf cookies (the ones with twice the filling and twice the calories of regular Oreos).  A man was handing out free samples and dollar-off coupons.  When I picked up a package to read the label he said “Don’t do that. Treat yourself.”

The Ithaca Walmart is a quarter of a mile from Wegmans, so I did some comparison shopping.  I was surprised to find that the prices were remarkably close—about the same or only slightly higher (explaining why the Walmart price advantage is only a couple of cents a day).

But the people who shopped in Wegmans looked more affluent and healthier than Walmart shoppers.

Although the prices are similar—and the fresh foods at Wegmans are of higher quality—that Walmart is much less crowded, sparsely staffed by poorly paid employees,  and somehow makes it more comfortable for very poor people to shop there.

My conclusions:

  • Walmart makes produce available at market prices to people who don’t feel comfortable going to Wegmans.  
  • Walmart promises to open stores in low-income areas where Wegmans will not.

On this basis, does Walmart deserve this high level of White House praise and attention?

I don’t get it. 

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