by Marion Nestle

Search results: Corn sugar

Jan 13 2012

Another pet peeve: can’t kids just eat?

Yes, I know getting kids to eat their veggies can be challenging. 

Cornell researchers wondered this is because kids like different ways of presenting foods than adults.  They tested this idea in a study just published in Acta Pædiatrica.   

Contrary to the default assumption that parents and children share preferences for the ways in which food is presented on plates, we find that children have notably different preferences than adults. 

Most remarkably, we show that children tended to prefer seven different items and six different colours on their ideal plates, while adults tended to prefer three different colours and three different items….Given that adults often prepare plates of food for children to eat, these findings suggest new windows for encouraging diverse childhood nutrition.

I suppose this is the rationale behind the latest approach to getting kids to eat better diets: My Fruity Faces.  These are edible stickers that kids can stick on whatever fruits, vegetables and, presumably, any other food that happens to be handy.

 

The stickers are less interactive and creative than the old Mr. Potato Head toy, but kids can eat them.

And they ought to like eating them: Sugar is the first ingredient. 

Sugar is followed by Hydroxypropyl methylcellulose(Modified Cellulose), Water, Natural flavor, Modified corn starch, Glycerin, Polyglycerol esters of fatty acids, Citric acid, Red beet concentrate, Turmeric, Red cabbage extract, Caramel color, Sodium Bicarbonate.

Yum.

Will something like this reallyget kids to eat more fruits and vegetables?  Cornell researchers: get to work.

Dec 21 2011

Keeping up with the cereal news

Sugary breakfast cereals are a hard cell these days, and marketers are getting increasingly creative.

Item: The Cornucopia Institute’s investigative report on “Natural” cereals warns consumers that “natural”—a term with no regulatory meaning—is marketing hype.  “Natural” is not the same as Organic.  “Natural” cereals have all kinds of things not allowed in Organic cereals.  It’s best not to confuse them.

Item: Researchers at the Yale Rudd Center for Food Policy & Obesity report in Public Health Nutrition that the households in their study tended to buy cereals advertised directly to children 13 times more frequently than non-advertised products, and that African-American and Hispanic families were most likely to buy cereals advertised directly to children. 

Item: The Public Health Advocacy Institute (PHAI) reports that General Mills is using claims about whole grains to distract consumers from the sugar content. 

The company’s claim of “More Whole Grain Than Any Other Ingredient*” comes with an asterisk.  This goes to the disclaimer “*as compared to any other single ingredient.”

PHAI suggests taking a look at the General Mills’ web page about sugar.  This says that “Ready-to-eat cereals account for a relatively small amount of a child’s daily sugar intake.”

General Mills compares plain Cheerios (1 gram of sugar per serving) to Trix (10 grams of sugar per serving ), and asks:

From a calorie and nutrient standpoint, are both products a good breakfast choice?

The answer:  “Yes, they are. In fact, all General Mills cereals are lower calorie, nutrient dense choices.

From a calorie and nutrient standpoint, are both products a good breakfast choice?

Yes, they are. In fact, all General Mills cereals are lower calorie, nutrient dense choices.

From the standpoint of nutritionism (judging a product by its nutrient content), Cheerios is a better-for-you choice.

But both are highly processed cereals, thereby raising that same old philosophical question: is a somewhat better-for-you processed food necessarily a good choice?

A good question to ponder as you wander down the cereal aisle.

Dec 19 2011

Today’s oxymoron: a greener soda bottle

On the plastic bottle front, much is happening.

BPA plastics are banned from the European market, only to be replaced by other plastics that seem to have their own problems.  These are detailed in three articles in Food Additives and Contaminants dealing with the migration of chemicals from baby bottles.

  • Santillana et al.,  Migration of bisphenol A from polycarbonate baby bottles purchased in the Spanish market by liquid chromatography and fluorescence detection (2011); doi: 10.1080/19440049.2011.589036.
  • Simoneau, et al., Comparison of migration from polyethersulphone and polycarbonate baby bottles (2011) doi:10.1080/19440049.2011.604644.
  • Simoneau, et al.,  Identification and quantification of migration of chemicals from plastics baby bottles used as substitutes for polycarbonate, ( 2011); doi 10.1080/19440049.2011.644588.

In response to such concerns, soft drink companies are engaging in the latest form of “cola wars,” this time the race to greener bottles.  As the New York Times puts it,

Over their decades of competition, the battle between Coca-Cola and PepsiCo has taken on many colors — brown (cola), orange (juice), blue (sport drinks) and clear (water).

Now, they are fighting over green: The beverage rivals are racing to become the first to produce a plastic soda bottle made entirely from plants.

Coca-Cola has signed up with three biotechnology companies to produce materials for 100% plant-based bottles.  It already has some recyclable PlantBottles, but these are only 30% plant-based (mono-ethylene glycol, MEG).  The other 70% is purified terephthalic acid, PTA.  Coke says it will go to 100% plant-based by 2020.

PepsiCo says it is doing the same thing, only faster.

OK, plant-based.  But from what?

Coke says it is experimenting with Brazilian sugarcane, molasses, and other plant residue materials but might also use crops grown specifically for plastic production.  Pepsi says it will use agricultural waste products, such as corn husks, pine bark or orange peels.

What about corn?  Corn has already been used to produce plastics, but doing this is just like growing food crops for biofuels, causing land conversion, higher food prices, and heavy fertilizer use.

It will be good to get the harmful chemicals out of drink bottles.

But soft drinks are inherently wasteful of natural resources.  All the greenwashing in the world can’t hide that.

Dec 4 2011

Farm bill needs a major overhaul

My monthly (first Sunday) Food Matters column in the San Francisco Chronicle:

Q: What’s going on with the farm bill? Any chance for improving it?

A: I wish your question had an easier answer. The farm bill has to be American special-interest politics at its worst.

As Stacy Finz has been reporting in the main news and Business sections of The Chronicle, the failure of the recent super-deficit reduction plan also brought an end to a secret committee process for writing a new farm bill. Now Congress must follow its usual legislative procedures. The farm bill is again open for debate.

Advocacy is much in order. The farm bill is so enormous, covers so many programs, costs so much money and is so deeply irrational that no one brain – certainly not mine – can make sense of the whole thing.

It is all trees, no forest. The current bill, passed in 2008, is 663 pages of mind-numbing details about programs – hundreds of them – each with its own constituency and lobbyists.

The farm bill was designed originally to protect farmers against weather and other risks. But it grew piecemeal to include programs dealing with matters such as conservation, forestry, biofuels, organic production and international food aid.

The most controversial programs cover food commodities – corn, soybeans, wheat, rice, cotton, sugar and dairy – but lesser-known provisions support smaller industries such as honey or Hass avocados.

The elephant in the farm bill is SNAP, the Supplemental Nutrition Assistance Program (formerly food stamps). Fully 80 percent or more of farm bill expenditures go for SNAP.

This year, SNAP costs ran about $6 billion a month, and they are rising in today’s depressed economy. In contrast, commodity subsidies cost “only” about $8 billion a year. Crop insurance adds $4.5 billion, and conservation about $5 billion. Everything else runs in the millions, not billions, mere nothings in comparison to SNAP’s $70 billion 2011 expenditures.

SNAP judgements

What, you might ask, is SNAP doing in the farm bill? Think: logrolling.

Members of Congress who represent farm states need urban votes to pass subsidies. Urban members need farm votes to protect SNAP. This deal works, and both sides like the unsavory system just as it is.

As for irrationality: At a time when preventing obesity heads the public health agenda and reducing greenhouse gases is an international priority, the farm bill firmly protects the status quo.

It promotes production of commodities, but does little to link agricultural policy to policies that promote health or environmental protection. Although the Dietary Guidelines and MyPlate strongly promote consumption of fruits and vegetables, the farm bill inconsistently considers these foods as horticulture or specialty crops that do not merit subsidies or government-supported insurance. Indeed, many farm bill provisions discourage production of fruits and vegetables.

Overall, the farm bill must be seen as an inequitable means to protect the income of the largest and richest industrial producers of food commodities. It has little to do with serious efforts to protect conservation of natural resources, support rural communities or promote sustainable farming practices that maintain soil quality and mitigate climate change. Nor does it address the real needs of low-income communities.

The current bill favors large farms over small ones, intensive rather than sustainable production methods, and some states and regions over others. It actively promotes risk-taking; the government covers the costs.

It ignores food safety. It promotes production of inefficient biofuels. It does nothing to promote sustainable farming practices in this or any other country. And because it rewards farmers for overproducing commodities, it gets the United States in trouble with international trading partners.

Worst of all, the bill is inherently undemocratic. It is so opaque that nobody in Congress or anywhere else can possibly grasp its entirety. Its size and complexity make it especially vulnerable to influence by lobbyists for special interests and by the corporations most generous with campaign contributions.

Pro and con arguments

Its defenders argue that the present system works pretty well in ensuring productivity, global competitiveness and food security. Tinkering with it, they claim, will not make much difference and could do harm.

I disagree. It needs more than tinkering. Americans need farm policy to be brought into line with health and climate-change policy, and now is our chance.

Those of us who believe that food systems should be healthier for people and the planet have been handed an opportunity to rethink farm bill programs and to make the processes for its development more democratic.

Groups such as the Environmental Working Group ( www.ewg.org) and National Sustainable Agriculture Coalition (sustainableagriculture.net) have been hard at work on these issues. Join them, speak up, and get busy.

This article appeared on page G – 4 of the San Francisco Chronicle

Sep 23 2011

Weekend reading: food politics reports

The U.S. Public Interest Group (USPIRG) has a new report out on the effects of farm subsidies on obesity: Apples to Twinkies: Comparing Federal Subsidies of Fresh Produce and Junk Food.  If you want people to eat more fruits and vegetables and less junk food, fixing the subsidy patterns might be a good place to begin.

New England Complex Systems Institute (whatever that might be) has an interesting explanation of the recent rise in world food prices: The Food Crises: A Quantitative Model of Food Prices Including Speculators and Ethanol Conversion.
The authors’ explanation: commodity speculation and growing corn for ethanol fully account for the rise in prices.  The remedy seems obvious, no?

The Robert Wood Johnson Foundation has just funded a report on the soft drink industry from the National Policy & Legal Analysis Network to Prevent Childhood Obesity (NPLAN), a project of Public Health Law & Policy (PHLP): Breaking Down the Chain: A Guide to the Soft Drink Industry.  This is about the industry itself, but also what it is doing to market its products here, there, and everywhere.  This is required reading for anyone interested in public health measures to reduce consumption of sugary drinks.

Sep 4 2011

New school nutrition law takes youths’ health to heart

My monthly (first Sunday) Food Matters column in the San Francisco Chronicle:

Q: My kids are heading back to school, and I’m braced for another year of fighting about what they get for lunch. The school says there is a new law that makes things better. Will it? 

A: There is indeed a new law. Getting it implemented, however, will take some doing. With much fanfare, Congress passed the Healthy, Hunger-Free Kids Act of 2010. But unless your children attend one of the 1,250 schools that applied for and won an award from the U.S. Department of Agriculture’s HealthierUS Schools Challenge, they might graduate before seeing its benefits.

 That’s because the law has to be turned into regulations, an interminable process that has barely begun.

 Significant changes

But never mind the law’s odd title. It is meant to do good things. It increases school meal eligibility for low-income children. It encourages local farm-to-school networks and school gardens. It expands access to free drinking water in schools (yes, this is necessary in some places).

Most important, the law gives the USDA the right to set food standards for school meals.

Now the USDA can specify numbers and sizes of food servings, rather than nutrient percentages. This should make it easier for schools to serve foods, not food products, and offer more and larger servings of fruits, vegetables and whole grains.

The USDA can also apply these standards to all foods sold during school hours – breakfasts and lunches, but also “competitive” foods sold in vending machines, a la carte lunch lines and school stores. California is already doing this, but the new law takes it national.

As always, the devil is in the details. The USDA’s proposed rules for implementing the law take up 78 pages of microscopic type in the Federal Register. Because the USDA worried about the effects of the new rules on meal acceptance, participation rates, practicality and cost, it made some compromises.

Its standard for added salt seems generous, and it did not set one for added sugars. The USDA assumed that if other standards were followed, there would not be much room for sugary foods.

Except for milk. The USDA standards require milk to be low-fat but allow it to be flavored (translation: sugar-sweetened). Otherwise, the USDA says, children might not drink milk and will not get enough calcium.

Chalk this up to dairy lobbying. Schools account for more than 7 percent of total milk sales in the United States, but more than half of all flavored milk.

Lobbyists in motion

The proposed standards have set other lobbies in motion, too. One proposal is to encourage children to try new vegetables by restricting starchy vegetables – white potatoes, corn, green peas and lima beans – to one cup per week.

Makers of french fries and produce lobbying groups went to work, and 40 members of Congress have demanded reconsideration. The beef and poultry industries want the proposals to place more emphasis on high-quality, nutrient-rich proteins that offer all essential amino acids in a serving (neither protein nor amino acids are lacking in American diets).

The USDA’s proposals elicited more than 130,000 letters of comment, and the agency now has to deal with them. Officials say they have not even started on the rules for competitive foods.

The USDA must issue final rules by December 2013 and will undoubtedly give schools even more time to implement them. This gives lobbyists plenty of opportunity to create mischief.

Congress might backtrack. Under pressure to cut spending, the House of Representatives added a rider to its agriculture spending bill urging the USDA to scrap the proposals. The House must think the additional 6 cents per meal authorized by last year’s bill was overly generous.

Much is at stake here. School food matters because schools set an example. Schools that offer poor-quality food because it is cheaper are telling children that what they eat is not important. If a school promotes sales of sodas and snacks, it reinforces the idea that children are supposed to be eating junk foods.

Effects on learning

I have much sympathy for what school food professionals are up against, financially and bureaucratically. Nevertheless, I’ve visited plenty of schools – even in low-income communities – where children are served grown-up food, eat it happily and are eager try new tastes.

Successful school food makes the political personal. The cooks cook. They know the students’ names. They make it clear that they care about what the kids eat. They are invariably backed up by a principal committed to the belief that what kids eat affects their health and learning.

The USDA is trying to make it easier for schools to serve healthier meals. Write your congressional representatives to support the proposed school food standards.

Marion Nestle is the author of “Food Politics” and “What to Eat,” among other books, and is a professor in the nutrition, food studies and public health department at New York University. E-mail comments to food@sfchronicle.com.  This article appeared on page G – 4 of the San Francisco Chronicle, September 4, 2011.

Jul 12 2011

Eating Liberally: unhealthy food obsessions?

Every now and then, Kerry Trueman (“KAT”) poses a question, usually about something challenging.  Her challenge today:

Let’s Ask Marion: Is it Possible to Have an Unhealthy Obsession With Healthy Eating?

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(With a click of her mouse, EatingLiberally’s kat, aka Kerry Trueman, corners Dr. Marion Nestle, NYU professor of nutrition and author of What to Eat, Food Politics, and Feed Your Pet Right):

KAT: As one of our most influential advocates for healthier food choices, you must be pleased to see that more and more Americans are rethinking the way we eat and demanding better options. But is it possible to take a concern for healthy eating to an unhealthy extreme?

I have a friend whose son has become so fixated on what foods he thinks he should or should not be eating that he could be a textbook case of “orthorexia nervosa,” a supposed eating disorder characterized by an unhealthy obsession with healthy eating. Do you think this is a real disorder, and if so, how does one address it?

Dr. Nestle: “Orthorexia nervosa”? I’m not convinced it deserves inclusion in the DSM (Diagnostic and Statistical Manual of Mental Disorders) but let’s leave that to the shrinks. One thing is for sure. If you think people have it, you need to deal with them in the same way porcupines make love–very carefully.

Nothing is more intimate than food. It goes inside our bodies. Nothing could be more personal than food choices. Unless what people eat is doing them serious harm, I would not dream of commenting.

When people are chronically hungry, all they want is food, any food, and right now. But we live in an age in which food is so abundant and so easily accessed that it’s hard for those of us who are pretty well off to remember what hunger feels like.

For us, food is no longer about relieving hunger and getting basic nourishment. For many people, it isn’t even about traditional culture or, heaven help us, pleasure. Food is just there for the eating.

For some people, this means food is the enemy. If they do not vanquish food, food will vanquish them.

Vanquishing means being in control. Healthy diets may be about variety, balance, and moderation, but food fighters—or “orthorectics” if you prefer—are not comfortable with moderation or balance. If saturated fat raises blood cholesterol levels, don’t eat any fat at all. Whether high fructose corn syrup is worse than sugar or not, avoid it at all costs and never feed it to kids. Carbohydrates, trans fats, and color additives are bad for you when eaten in excess? Never touch them.

This may sound extreme but I can’t think of anything wrong with not eating these things. And I know lots of people who feel better when they don’t eat junk food and are actively controlling what goes into their bodies.

If your health food-obsessed friends are adults and their diets are reasonably varied, balanced, and moderate, they are probably doing just fine and don’t need an intervention. If they aren’t, and you think their dietary obsessions are harmful and causing them to lose too much weight, you can try an approach along the lines of “I love you and I want you to be healthy” and see if you can get them some professional help.

And if they are imposing extremely unvaried, unbalanced, and immoderate diets on children, you will want to get them some help right away.

Short of that, eating healthfully seems like a good thing to do and I have a hard time thinking of it as obsessive. What if eating healthfully were considered normal? As it should be, no?

Jun 30 2011

Pepsi’s “health food” initiatives in trouble?

As I keep saying, public concerns about obesity put food companies in an impossible dilemma.  Even if companies want to produce healthier products and stop marketing to kids, they can’t.  If they do, they lose sales.

Case in point: PepsiCo.  Its investors are unhappy that the company  is pushing its “healthier-for-you” foods instead of doing what it is supposed to: pushing the far more profitable “fun-for-you” products like PepsiCola, Gatorade, and Cheetos.

According to the Wall Street Journal, investors are worried that Pepsi sales have fallen to #3 in rank after Coke and Diet Coke.  They blame the company’s CEO, Indra Nooyi:

Hailed as a strategic visionary since taking PepsiCo’s reins nearly five years ago, Mrs. Nooyi is facing doubts from investors and industry insiders concerned that her push into healthier brands has distracted the company from some core products.

They ask: “Is she ashamed of selling carbonated sugar water?”

Products that PepsiCo calls “good for you” still make up only about 20% of revenue. The bulk still comes from drinks and snacks the company dubs “fun for you,” including Lay’s potato chips, Doritos corn chips and Pepsi-Cola, by far the company’s single biggest seller with about $20 billion in annual retail sales globally.

Advertising Age, of course, thinks the reason PepsiCo has a problem is because it’s not spending more on marketing:

Analysts and investors blamed the decline on PepsiCo chairman and CEO Indra Nooyi, who took the reins five years ago….Back in 2005, PepsiCo spent $348 million on soda ads in the U.S.; by last year, the company was spending just $153 million.

Advertising Age (June 20) reports PepsiCo’s sales in 2010 at $58 billion.  It’s profits on this? $6.3 billion.

Along the way, PepsiCo spent $1.01 billion to advertise its products, just in “direct media” (TV, radio, print, and Internet ads that go through advertising agencies).  It probably spent just as much or more on indirect methods such as trade show, point-of-purchase campaigns, and other such things.

Advertising Age gives 2010 marketing figures for specific products (numbers rounded off to the nearest million):

  • Pepsi:  $154
  • Gatorade: $113
  • Quaker:  $56
  • Tostitos: $35
  • Tropicana: $31
  • Lay’s: $25
  • Cheetos:  $11

Wall Street analysts say the company better do something to boost sales of its core products, or else.  Expect to see a lot more advertising dollars spent on “fun-for-you.”  And maybe fewer on “good-for-you?”

The food industry spent billions to convince people that eating tons of junk food is normal, expected, and what adults and kids are supposed to do.  Now, it faces a backlash driven by obesity and its health consequences.

Wall Street insists that companies not only make profits, but grow.  Companies must hit their quarterly growth targets.

Maybe it’s time to take a good hard look at the way Wall Street operates.  We want to bring agricultural policy in line with health policy, right?  How about also bringing investment policy in line with health policy?

Hey, I can dream.