Food Politics

by Marion Nestle
Jun 28 2022

Annals of marketing inventiveness: selling OJ

Nostalgia: I can still remember 6-ounce glasses of freshly squeezed orange juice.

Never mind, it’s a new world.

My former student and now colleague, Lisa Young, did not want me to miss this one: Tropicana’s campaign to pour orange juice over cereal.

Tropicana has invented a special cereal for this purpose (I wonder how it tastes?).

But I’m sure Tropicana would be pleased if you poured OJ on any other cereal.

OJ is fine, but watch out for the 22 grams of sugar in 8 ounces (one orange has about 12).

Jun 24 2022

Weekend reading: Gastronativism

Fabio Parasecoli.  Gastronativism: Food, Politics and Globalization.  Columbia University Press, 2021.  (226 pages)

My NYU colleague, Fabio Parasecoli, has just published this one.  I blurbed it:

Fabio Parasecoli draws on his deep international experience in this thoughtful analysis of how food gets ensnared in political ideology to separate “us” from “them.”  Gastronativism argues convincingly that food systems are indeed global, and the sooner we get those systems to bring people together, the better.

A few excerpts:

On the connection between gastronativism and populism:

Not by chance, some of most infamous manifestations of gastronativism have appeared in countries where these leaders operate.  Food is able to activate emotions and does not require much mediation; it is shared by everybody, everybody experiences it, everybody is an expert.  Gastronativism interprets people’s tangible experiences and frustrations as consequences of all-powerful, stealthy, and ruthless global dynamics, and it often does it through the language of victimization and suffrance.  Gastronativism provides a sense of rootedness, comfort, and security against the globalization. (p. 15)

On how gastronativism fosters a sense of community:

Instability has made the desire for community and rootedness more urgent, for good and for bad.  Food, as an expression of individual and shared identities, constitutes the perfect vehicle to make such aspirations tangible.  As such, the passions it elicits are ripe to be channeled ideologically.  Ideas of locality, nation, tradition, heritage, and authenticity have been activated in political projects operating at movements that range from anarchic anti-globalism to various forms of populism, nationalism, and sovranism, tainted at times with racism and xenophobia.

On gastronativism as a representation of “us” vs. “them”:

A deeper awareness of the political, non-neutral quality of all processes defining food traditions and the quest for authenticity can provide a better grasp of the dynamics that allow dishes, products, or customs to be experienced as “local” or “ours.” Understanding their emergence and changes over time and space would not diminish their emotional power, but it could blunt their exploitation by belligerent political actors. Appreciation and pride in one’s culinary world should not necessary imply debasing the food of the others… By chipping away at ideas of an ageless, essential “us,” greater awareness of the possible destructive impulses of gastronativist motivations and strategies could generate more openness toward “them,” whoever they may be.

Jun 23 2022

Half of American waterways are badly polluted

The Environmental Integrity Project reports on The Clean Water Act at 50.  

The EIP was established by former EPA Attorneys to advocate for stronger environmental laws.

Here’s what this report found:

The bottom line: half of US waterways are badly polluted and “impaired.”

The report recommends that EPA do its job and enforce compliance with existing laws, and Congress pass stronger laws.

Advocates: get to work!

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Jun 22 2022

Want to develop dietary guidelines? Here’s your chance!

The departments of health and human services and of agriculture have issued a call for nominations to the 2025-2030 Dietary Guidelines Advisory Committee.

Candidates should have an advanced degree in a nutrition- or health-related field, with at least 10 years of experience in academia, research, or as a practitioner or other health professional in a field related to 1 or more of the scientific topics to be examined.

A nomination package must include a cover letter, contact information for the individual being nominated and the nominator (if applicable), and a copy of the nominee’s curriculum vitae or resume. Nominations may be submitted by email or mail. Learn more about how to submit a nomination. 

Work with other experts, evaluate scientific evidence and give expert advice, contribute to the Dietary Guidelines, and use your knowledge to serve the U.S. public

Why not give this a try?

I served on one of these committees in 1995.  Then, the committee:

  • Determined which topics to research
  • Did the research
  • Wote the research report
  • Wrote the actual Dietary Guidelines based on the research report

That process no longer exists.  All you will get to do is write the research report.

One other difference.  My committee was instructed to do the best job we could interpreting the research for the public.

Committes are now told that all recommendations must be research-based—tricky given the complexities of human nutrition research.

But never mind: reaearch committees have one advantage.  You can stick to the research and call it like it is.

So apply.  Nominate yourself.  Nominate your friends and colleagues.  You too can be part of history.

Jun 21 2022

The UK’s Government Food Strategy: no there there?

The UK government has just published its long-awaited food strategy to almost universal disappointment.

But first, some background. Nearly a year ago, I wrote about the UK’s strategy proposals.  These had been commissioned from Henry Dimbleby, a restaurateur with a deep interest in food policy (the British version of Jose Andres?).

To summarize what I said in July 2021.

Henry Dimbleby described the UK’s National Food Strategy as  a “bit of a labour of love.”  It came a slide deck of 175 items.

A separate document. summarizes the report’s 14 recommendations.  Most of the recommendations dealt with school feeding and feeding programs for the poor.  Others:

Recommendation 1. Introduce a sugar and salt reformulation tax.  This came with a separate report on the impact of such a tax; it recommended using revenues to help get fresh fruit and vegetables to low income families.

Recommendation 11. Invest £1 billion in innovation to create a better food system.

Recommendation 13. Strengthen government procurement rules to ensure that taxpayer money is spent on healthy and sustainable food.

So, does the strategy do any of these things?  I have to confess finding the report unreadable.  It is extremely wordy and imprecise, talks a lot about objectives, but says almost nothing specific.  Here is just one example:

The strategy comes at a time of significant increases in food prices, largely because of energy prices and exacerbated by events in Ukraine, which is very challenging for people across the country. We are engaging closely with the food industry to understand price impacts and any mitigating measures, including through our Food Industry Resilience Forum and UK Agricultural Market Monitoring Group. We are also working closely with third sector organisations to understand challenges related to food access.

One section gives action items (I have edited these for clarity):

  • Keep producing domestic food at current levels
  • Promote job training for the agri-food industry.
  • Reduce childhood obesity by half by 2030; reduce diet-related disease; increase healthier food
  • Reduce greenhouse gas (GHG) emissions and the environmental impacts of the food system
  • Export £1 trillion of food annually by 2030
  • Maintain high standards for food consumed in the UK

How?  It doesn’t really say.  The one action item I could locate is to create a Food Data Transparency Partnership.

The partnership will champion consumer interests, providing people with the information they need to make more sustainable, ethical, and healthier food choices, and incentivise industry to produce healthier and more ethical and sustainable food….This partnership will join up with existing work across government to promote healthier food choices, so that government can speak with one voice to industry. It will also support further measures to strengthen incentives to reformulate food, promote healthier food and turn the trend on the overconsumption of calories to tackle obesity.

Unsurprisingly, reactions have been fierce: not a strategy, disappointing, nothing concrete about obesity , health, or reducing meat as a means to address climate change.  If those things are there, I couldn’t find them.

I also couldn’t find The Guardian’s most amusing criticism of the report:

Among its few policy proposals are the suggestion there could be more fish farming, which is environmentally controversial, and an increase in the use of “responsibly sourced wild venison”.

Is that in the report?  I can’t find any reference to venison or deer, however sourced.

Other critiques in The Guardian are here and here.

This is a lost opportunity, and a big one.  Disappointing, indeed.

Jun 20 2022

Juneteenth: a holiday celebrated with food

Today, we celebrate Juneteenth, the day slavery ended in Texas.

Here’s a quick introduction to the food traditions, courtesy of the food historian Michael Twitty and Oprah Winfrey.

If you want to dig deeper, there is plenty to work with.  For starters:

And anything by Michael Twitty is worth reading.

Jun 17 2022

Weekend reading: Jack Welch and profits-first ideology

David Gelles.  The Man Who Broke Capitalism: How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America—and How to Undo His Legacy. Simon & Schuster, 2022 (264 pages).

One good thing about being stuck in Covid quarantine (mild case: 3 days of fever but no other symptoms for the last 5 days), is that I got to read this book.  I think it is hugely important and makes a compelling, if depressingly realistic, case for how corporate profit-first ideology has badly damaged American democracy.

I’m a fan of David Gelles, who writes for the Times about corporate malfeasance.  I’ve also been interested in Jack Welch since I read an article in Fortune magazine about how a speech he gave in 2001 was responsible for kicking off the Shareholder Value movement.

This was the push to give stockholders immediate higher returns on investment and made growth in profits the sole corporate goal (a big shift from blue chip stocks like IBM, which promised slow but steady returns over a long time period).

Gelles explains what this did to corporations and what they then did to America.  Companies like Welch’s General Electric, which made toasters and household electrics, fired employees, outsourced labor, cut all possible costs, merged and acquired, manipulated earnings, and forgot about ethics let alone social responsibility.  Boeing, infamously, did the same.   Hence plane crasshes and deaths.

Other results: destruction of the environment, loss of manufacturing, and the evaporation of decent working- and middle class incomes and the transfer of their wealth to stockholders and especially to corporate executives.  Hence their obscene salaries and compensation.

Gelles also describes the widespread acceptance of profits first, the ignoring of its consequences, and the collusion of Wall Street and the government in this destructive system.

Food companies are no exception.  I have long attributed the push to sell ultraprocessed junk food—regardless of its health consequences—as a result of what Jack Welch started.

Interestingly, Gelles cites a food company, Unilever, as an example of a corporation that is trying to put social values back in the picture.

He says others should follow Unilever’s example, and cites the 2019 statements by the World Economic Forum and the Business Roundtable to suggest that maybe business is finally catching on to the need for change.  (See my incredulous post on these statements)

I think he may be too optimistic.  As he admits on page 223, this is what actually happened during the pandemic:

One study showed that companies that signed the Business Roundtable statement were actually more likely to announce layoffs in the first months of the pandemic than companies that didn’t sign the statement, and that the companies that pledged to serve all stakeholders actually distributed more of their profits to shareholders than those who didn’t publicly pledge to look out for the common good.

So much for promises.

As a Lancet Commission said early in 2019, if we want social values to matter in business, government is going to have to start regulating.  For that to happen, we need much greater demand from civil society.

This book makes a strong case for the need to change the way corporations operate.  Let’s get to work.

Jun 16 2022

Annals of research: Vitamin C and colds

I found this discussion on David Allison’s remarkably useful weekly collection of articles about obesity and energetics.  His listings include articles in categories, one of them “Scientific Rigor & Scholarly Dialogue.”

I was particularly interested in this example:

This took me back to one of my all-time-favorite research studies: Ascorbic Acid for the Common Cold: A Prophylactic and Therapeutic Trial.  JAMA;1975;231:1038-1942.

Linus Pauling wrote Vitamin C and the Common Cold in 1970.  NIH investigators wondered if there was anything to it.  They got 300 volunteers to take vitamin C or a placebo and measured the number of colds and their duration in both groups.

When they first looked at the data, it looked like the volunteers who were taking vitamin C had fewer and shorter colds.   Exciting!

But these were highly rigorous investigators.

They examined the data closely and noticed that an unusually large number of participants had dropped out of the trial, especially those in the placebo group (44%).  They guessed that participants thought they knew what they were taking and dropped out if they “knew” they were taking the placebo.

They reanalyzed the data to account for participants thought they were taking.

The final result: volunteers who thought they were taking vitamin C reported fewer and shorter colds, regardless of whether they were taking vitamin C or the placebo.

Those who thought they were taking the placebo had more and longer colds, regardless of whether they were taking the placebo or vitamin C.

Comment: This study provides compelling evidence for the placebo effects of vitamin C.  Placebo effects are powerful. I’m all for them.  The authors of the recently retracted study should have read this one first.