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The FDA has just announced that it will be revisiting the Daily Values on food labels so here’s your chance to weigh in on whether you think they are good, bad, or indifferent in helping people decide whether a food product is worth eating. These, of course, are complicated. Lower is better for saturated fat and sodium, but higher is better for fiber and vitamins. Is there a better way to do this? Now is the time to state your opinion to the FDA. How? Submit comments according to these instructions.

Such things never cease to amaze. The Grocery Manufacturers of America, a lobbying and trade organization for the retail food industry, has just recruited Robert Brackett as its new senior vice president in charge of regulatory affairs. And who could possibly be better qualified. To take this job, Mr. Brackett will be leaving his position as director of the FDA’s Center for Food Safety and Applied Nutrition, the part of FDA that deals with food issues. I hope they are paying him tons of money.

The FDA has just announced that it will be holding public hearings on November 29 to discuss issues related to salt labeling.  Right now, the FDA considers salt Generally Recognized as Safe (GRAS) for human consumption but petitions from Center for Science in the Public Interest and other groups are challenging that designation.  Should the FDA instead regulate salt as a food additive?  How could the FDA best use its regulatory authority to help Americans reduce their salt intake?  Expect fireworks at this hearing as the various stakeholders–health advocates vs. industry–weigh in.

The FDA is meeting this week to consider a red, yellow, green system for labeling foods according to their degree of healthfulness. Here’s what the New York Times has to say about this. This is, of course, would be much like the Hannaford supermarket “follow the stars” program, about which several of you have strong feelings (see comments under entries for Supermarkets and Labels). In the early 1990s, Center for Science in the Public Interest did a fold-out pyramid designed to be put on school cafeteria tabletops. This listed foods on green (anytime), yellow (once in awhile), and red (seldom) sides of the pyramid. As is always the case with these kinds of approaches, the line between categories is a thin one and subject to much argument and manipulation. The FDA proposed something much simpler about five years ago: to put the entire number of calories on the front of packaged foods. What a good idea! It still hasn’t happened. Don’t hold your breath for this one either.

The FDA is fed up with products claiming to be sugar free but not mentioning that they still have lots of calories. So the agency has decided not to let food companies get away with this anymore. Its latest “guidance” warns companies that if they say a product is “sugar-free,” it better be low in calories too. It’s great to see the FDA trying to do something about misleading health claims. Doesn’t this poor, beleaguered agency deserve a cheer for this one!

Today’s question (see Vending Machines post): “I was looking at the Nutrition Facts Label on a bag of carrots today…If I read this label and compare it to packaged foods, the carrots really don’t look all that healthy. And yet I know they are. I have the same experience with apples and with other fruits and vegetables. What needs to be added and changed on the Nutrition Facts panel so that this makes more sense? Has anyone done a blind study of nutrition labels, having people compare them side-by-side and see which food they believe is more healthy without knowing what the food is, but from the label alone?”

Response: When Congress passed the nutrition labeling act of 1990, which mandated Nutrition Facts labels on packaged foods, the FDA created a bunch of possible designs and tested them on consumers. The result: nobody understood any of the designs. The FDA chose the one that consumers least misunderstood. In What to Eat, I devote two chapters to explaining food labels, one for Nutrition Facts, and one for Ingredients. The FDA has a lengthy site to teach the public to understand food labels. I think the ingredient list tells you more about the real nutritional value of foods than the Facts part. My rule, only somewhat facetious, is to never buy foods that have more than 5 ingredients. The more processed a food is, the more ingredients it is likely to have (to cover up the losses), and the lower its nutritional quality. Fresh and some frozen foods have only one ingredient: carrots, apples, broccoli, beans. The most important thing I’d change on food labels is the calories. The FDA proposed five years ago to require packages likely to be consumed by one person to display the total number of calories on the front panel, rather than listing calories per serving, which makes the calories appear lower than they are. What happened to that excellent proposal? It disappeared without a trace (the packaged food industry loathes the idea). It’s tricky to figure out what else an ideal food label would display. Any ideas? Forward them to the FDA (and post them here, of course).

Q.  Daniel from Ithaca writes: “I love whole grains as much as I love clear, honest labeling of foods. It is discouraging that even the WholeGrainsCouncil.org label on some foods is misleading. I just saw a loaf of Rubschlager Wheat Bread with the WGC symbol on it. It contains: Whole wheat, enriched wheat and 2 different sweeteners. I’m not sure how this is “whole”. What if foods with the Whole Grains Council or other proclamation that it is a “Whole Grain,” contained only Whole Grains with no “enriched flour” or added sugars?”

A.  The companies would probably go out of business; they wouldn’t have a clue how to make bread without all that stuff. The Whole Grains Council is a trade association/public relations agency that uses nutrition messages about the health benefits of whole grains to promote the products of its 160 member companies. One of its goals is “To promote whole grains through a positive message about their benefits, rather than by criticizing refined grains.”

The Council takes advantage of a gap in regulations; the FDA has not defined the meaning of “whole grains” on food labels but, instead, has produced Guidance for Industry. Examples:

Question: Does the term “whole grain” mean the same as “100 percent whole grain”? If a product is labeled as “whole wheat bagel” or “whole wheat pizza,” how much whole wheat should it contain? Answer: FDA has not defined any claims concerning the grain content of foods…We recommend that products labeled with “100 percent whole grain” not contain grain ingredients other than those the agency considers to be whole grains….We note that wheat flour should not be labeled as a whole grain flour because wheat flour is a synonym of flour…However, whole wheat flour (§ 137.200) should be considered a whole grain flour because it contains all the parts of the grain, i.e., the bran, endosperm, and germ….

Question: What types of label statements about whole grains are currently permitted to be made on food products? Answer: Manufacturers can make factual statements about whole grains on the label of their products, such as “10 grams of whole grains,” “½ ounce of whole grains,” (21 CFR 101.13(i)(3)) and “100% whole grain oatmeal” (as percentage labeling under 21 CFR 102.5(b)), provided that the statements are not false or misleading under section 403(a) of the Act and do not imply a particular level of the ingredient, i.e., “high” or “excellent source.”

Translation: The Whole Grains Council is doing a bit of an end run around the FDA. Is this a public service? You decide. Check out the Bread chapter in What to Eat and enjoy whole grains!

On July 18 and again on July 21, the FDA announced a recall of canned chili and other foods, including pet foods, produced by Castleberry’s Food Company in Georgia because they made four people sick from botulism. Now the FDA and USDA have issued guidance to companies for proper handling of foods to prevent botulism, which can be fatal.

I don’t understand why people aren’t demonstrating in the streets for better oversight of food safety. Botulism used to be a big problem in low-acid canned foods until the FDA issued rules for dealing with them properly. If it’s still a problem, it’s either because companies are not following standard food safety procedures or because their systems failed and nobody noticed. We do not have a food safety system in this country that requires every food product made or imported into this country to be produced under standard food safety rules, monitored and enforced, from farm to table. I think we need them. Now. The endless “recalls” (in quotation marks because they are voluntary, unenforceable, and never able to get back more than a fraction of the products out there–they are still on shelves according to USA Today) may be endlessly boring but they ought to be inducing outrage–and lots of expressions of outrage to congressional representatives (easy to contact).